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Chapter 1 Business Communication Foundations

The Importance of Communicating Effectively: Getting jobs you want. Gaining Promotions. Providing Leadership. Being Productive on the job. Relating positively to others. Assuring the success of your organization.
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Definition of Business Communication

Business Communication is the process of establishing a common understanding between or among people within a business environment.

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Why is business communication referred to as transactional?

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Business communication is called transactional because it Involves give-and-take relationship between message sender and receiver.
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Goals of Business Communication

Sender must take responsibility for achieving 4 basic goals:

Receiver understanding. Receiver response. Favorable relationship. Organizational goodwill

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Why is receiver understanding the most important goal of business communication?

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1.The receiver must understand the message as the sender intended

To ensure the receivers appropriate action or reaction to the message.
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2.Receiver response. Receiver response could be positive, neutral, or negative. The sender can ask the receiver about understanding the message.
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3.Favorable relationship.
The ways the sender can do this: Using positive wording. Stressing the receivers interests and benefits. Doing more than expected.
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4.Organizational goodwill Communication helps foster positive relationships between people and the organizations the represent.
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Patterns of Business Communication Internal Communication Patterns. (verticalhorizontal- network)

Formal Informal communication.

External Communication
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Serial communication involves a message exchanged among three or more people. Each sender may omit, modify, or add to the message.
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What is meant by using the youviewpoint?

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The you-viewpoint means considering the receivers: Knowledge Interests Attitudes Emotional reaction
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Why is the use of the you-viewpoint crucial to business success?

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Using the youviewpoint for a message normally assures a favorable response.

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Use examples to compare/contrast effects of verbal and nonverbal noise on communication.

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Noise distracts both the message receiver and sender.

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1. Verbal noise can be the

Sound of a copy machine Grating voice of a coworker
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2. Nonverbal noise can be

Room which is too hot or too cold Grammar or punctuation error in a written message
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