Professional Documents
Culture Documents
Agenda
(1) Information about Singapore (2) Key Values of Singapore (3) Singapore Food Industry (4) Information about Happy Restaurants (5) Business Customs to Consider (6) Recommendations to Happy Restaurants (7) Key Takeaways
Infrastructure
Variety of cuisines Thai, Indian, Vietnamese, American Increasing expenditure on consumer food services Most spending on dining out is on chains or independent hawkers Multiple independent food chains with a common area Fast food outlets are popular amongst teenagers and students; busy working professionals also frequent Sales of home delivery and take away grew by 94% in constant value terms between 2006 and 2009. Strong demand for convenience Purpose of dining out is not only to satisfy hunger its a social activity and a way to spend time with others
Happy Bar & Grill in Singapore February 6th 2012
Started in 1994 in Varna, Bulgaria as a seafood restaurant Moved to become a Bar & Grill diner
Found on top locations in cities and key points on main road systems
There are three main ethnic groups in Singapore: Chinese, Muslim and Hindu Therefore some customs like gift giving & food vary Each group doesnt see themselves as separate, but instead parts of a whole Accept business card with two hands Either a bow or handshake is acceptable, depending on the person Shoes are rarely worn in a household
Offer some traditional and local dishes (Singaporeans prefer rice-based meals, vegetables, fruits) Offer take away and delivery because of the growth and demand for these extra-value services Cut down service time in order to target busy working individuals who want a good meal on the go Open a beachhead in the famous Lau Pa Sat food court in the business district Offer a wider range of dishes at different price levels to target both younger consumers and workers
Partner with a local beer producer like Tiger Beer Familiarize themselves with the specifics of the Employment Act as laws in Singapore are different and penalties are enforced Promote a racial discrimination-free work environment and company policies (national legislation has no equal opportunities) Building personal relationships with suppliers and partners is key Send chefs to the Global Chef Exchange (and other similar events) that is organized yearly in Singapore a good way to exchange culinary ideas between local and foreign chefs and restaurateurs and get the Happy name out
Happy Bar & Grill in Singapore February 6th 2012
Key Takeaways
Singapore:
Its remarkable what a country can do with vision, political determination, practically zero corruption and lots of work in less than 50 years. It seems like a powerful law system backed up by radical penalties could shape a perfect society. The community takes precedence over the individual in Singapore. Family is the basic unity of society; the latter is based on consensus, not contention. There is a fundamental belief in racial and religious harmony.
Key Takeaways
Thank you!
Sources
Online:
http://happy.bg/ http://www.kwintessential.co.uk/etiquette/doing-businesssingapore.html http://www.theworlds50best.com/regional-spotlights/singapore https://app.stb.gov.sg/asp/common/print.asp?id=12703&type=2 http://www.euromonitor.com/consumer-lifestyles-insingapore/report https://www.cia.gov/library/publications/the-worldfactbook/geos/sn.html
Offline:
Slides from Singapore study tour