PRESENTATION ON NESTLE
Nitin Srinivasa Shreekar Kumar Jai Santhosh Danesh Jain Ganesh
Nestlé s History
1866-1905 :- The key factor which drove the early history of the enterprise that would become The Nestlé Company 1905-1918 :- The Company formed by the 1905 merger was called the Nestlé and AngloSwiss Milk Company 1918-1938 :- The end of World War I brought with it a crisis for Nestlé. 1938-1944 :- The effects of the onset of World War II were felt immediately by Nestlé. 1944-1975 :- The close of World War II marked the beginning of the most dynamic phase of Nestlé's history 1975-1981 :- After the agreement with L'Oréal in 1974, Nestlé's overall position changed rapidly. 1981-1996 :- Under a new Chief Executive Officer, Helmut Maucher, Nestlé approached the 1980s with a renewed flexibility and determination to evolve.
has an annual turnover of 74.7 billion Swiss francs. Uncle Tobys and Delta Ice Cream 2007 Novartis Medical Nutrition.1996 2002 :. It is present on all five continents.000 people the world over. Henniez NESTLE TODAY :Nestle is now the world's largest food company.
. Gerber. 2002-2007 :. runs 509 factories in 83 countries and employs about 231. Protéika and Musashi 2006 Creation of FoodServices Strategic Business Division (2009: Nestlé Professional) Lactalis Nestlé Produits Frais (associate) Jenny Craig.The first half of the 1990s proved to be a favorable time for Nestlé: trade barriers crumbled and world economic markets developed into a series of more or less integrated trading areas.Schöller and Chef America Dairy Partners Americas (joint venture with Fonterra) Laboratoires innéov (joint venture with L Oréal) 2003 Mövenpick and Dreyer s 2005 Wagner.
Good Life clearly expresses what we aim to be: the global leader in nutrition. by offering our consumers a range of high-quality products that provide pleasure.
Our unrivalled portfolio of brands and high-quality products enables us to be present in the day-to-day life of our consumers. from morning to evening and at every stage in their lives.Our ambition
Nestlé Good Food. Around 70% of our total Food and Beverages sales come from brands that generate over CHF 1 billion each in sales. balance and a healthy diet.
. health and wellness. We want to keep this promise by creating shared value for the company and for the communities everywhere we are active.
is also the global leader in the industry with regard to Research and Development (R&D). with a worldwide network of centers in 17 locations on four continents. No other food company dedicates so many human and financial resources to R&D: an international staff of 3500 engaged in the search for innovative new products and the renovation of existing ones. Nestle invests some 800 million Swiss francs into R&D as a major driving force of its double strategy: to strengthen the Company's brands worldwide and to continue to support future long. Nestlé s objective is to consolidate and strengthen its leading position at the cutting edge of innovation in the food area. the world's biggest food Group.term growth and competitiveness through innovation and renovation. Year after year.
.RESEARCH & DEVELOPMENT
Nestle. for pleasure. No other food company matches the R&D presence of Nestle. health and well being. in order to meet the needs and desires of consumers around the world. At the threshold of this new millennium. convenience.
Employees are also loyal due to the decentralized culture of company. which strengthens its image. The strength of Nestlé confectionary is its imported chocolates and candies. Company always adapts the new technology.SWOT ANALYSIS OF NESTLE CONFECTIONARY
STRENGHTS :The strengths of Nestlé confectionary products including Kit Kat. Company has the ability to compete in a dynamic environment. Polo & Fox are as follows: Company s name Nestlé signifies the quality image high standard and quality product. Being a multinational company it has the capability to attract more customer than the local companies.
. People trust on products due to the proper health and safety measures. Loyalty from customers is also the major strength for the company.
WEAKNESSES :The weaknesses are as follows: There is not much margins for retailers to prefer it s sales. advertisement of confectionary products is not so better. Company mostly advertises its milk products. The distribution cost is high as compared to the competition in the local market. They need to improve the facilities like chillers.
Company can enter in ice cream products
. Recently. Company can open separate stores to eliminate retailers. They can also capture the market of home appliances. They have the opportunity to offer snacks. They can provide incentives to retailers to increase sales volume. they have created an opportunity for themselves by introducing chillers in the market. Company is trying to open stores in universities.OPPORTUNITIES :They have an opportunity to expand or capture the market by adding its product line.
our distributor cost is very high.THREATS :Existing companies are increasing their product lines that can prove to be a threat in the coming years.
. As Nestlé confectionary Products has to maintain and obey the Nestlé standards. Company like Cadbury is giving more discounts to retailers as compared to distributors due to which retailers prefer its products for sale. As compared to the local competitors. Some companies are competing on the basis of cost.
These are given below.50gms) -NESCAFÉ SUNRISE Premium(250.100gms) -NESCAFÉ SUNRISE Special (250. -NESCAFÉ CLASSIC (250.100.100.10gms) -NESCAFÉ CAPPUCCINO(100.4 P s for instant Nescafe in India:
We will discuss now 4 P s of Nescafe in India and we will also describe its effects on people.50.10gms)
· Product · Price · Placement · Promotion
Now we will describe products of Instant Nescafe
Product:Nescafe has introduced three types of Nescafe in its quantities and taste in India. It has increased size of the products for customers so that they can have more choices accordingly.
giving you an incomparable coffee experience
. It has
NESCAFE SUNRISE PREMIUM
A fine blend of Arabica and Robusta beans is specially granulated to retain its fresh aroma and flavor.
The premium that gives you two further sizes. blends of coffee rich taste.NESCAFE CLASSIC:
NESCAFE Classic starts your day and keeps you going and going. It has further 3 types in quantities.
The more important need is to identify culture in India.
. It should create awareness among people so that they can know about this product and can make its more use. then consumers will more likely to go for this instant coffee instead of tea which is already common in India.Affect of Products on people:
As it has introduced different tastes and flavors in coffee in India so it s getting more market share in this beverages industry. It s going to be common now in all over India. So if it does. But still it is having gap to consumers.
As few people in India are elite class. We can see that tea industry has captured more market in India against coffee. If Nescafe will introduce reasonable price with quality product.If we look at the prices of Nescafe. then we can easily get to know that it s much expensive and for elite class only.Price Strategy:
As regards pricing strategy. then it s well pricing strategy. so it needs to create reasonable pricing strategy. But to get middle-class people as their market. app 5-10%. So if it doesn t concentrate on that pricing strategy. they need to fix reasonable pricing strategies. Now coffee is more expensive as compared to tea. then people can be attracted towards instant coffee of Nescafe . So if they are targeting this segment. mostly people in India belong to middle-class. it can loose market share in this beverages Industry.
because it s being placed in major areas of India. So this part is also affecting some people. we can say that it s easily accessible to the customers if they want to use it. As a result. But if compare it with tea it s not available in each shop.Placement:
If we look at its placement strategy. it s available in superstores & general stores all over India.
. It s very easily accessible for people to get it in more convenient way.
It should plan different promotional activities in the market to introduce this product by different methods.
. Nescafe needs more marketing through media ads. It can improve its awareness in the market by giving ads of Nescafe through media channels. Although it has increased its product line. its tastes but still it s lacking marketing and promotion strategies in India. To compete in the market it has also introduced Sachet in the market. Like through this offer. they can increase its sales and also awareness. billboards and different campaigns.Promotion:
We can see Nestle advertising campaign to improve its awareness in India.
As a result. placement and promotion are affecting people in different way. But major P s Promotion and price segments needs to be focused more in order to capture more market in beverages industry and also to enhance its customers all over India. Products. all four P s including Price. we came to know that in Indian culture. Nescafe is unique product in India. coffee is being used as the symbol of status. As far as we discuss about the consumer behavior about the Nescafe.
. There are some misconceptions that has been created by the elders for younger generation that coffee is harmful for the people under the age of 40.
Thank you for your patience
Now have a break have a ³KITKAT´