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Serving Mankind, Smartly !!! Connecting BoP Co nnecting BoP throug h throug h L ocal SMS
Serving Mankind, Smartly !!! Connecting BoP Co nnecting BoP throug h throug h L ocal SMS

Serving Mankind, Smartly !!!

Serving Mankind, Smartly !!! Connecting BoP Co nnecting BoP throug h throug h L ocal SMS
Connecting BoP Co nnecting BoP throug h throug h L ocal SMS Community Local SMS Community
Connecting BoP
Co nnecting BoP
throug h
throug h
L ocal SMS Community
Local SMS Community
Newsletter
Newsletter

LLeett usus bebe clea

clearr

 

Half-educated,

Half-e

ducated,

     

unemployed youth,, wwitithh

unemployed youth

no prospect of being integrated into a

no prospect of being integrate

d into a

bbet

ettter

er fut

futur

uree isis aa pr

escriipt

ptioionn for

for

prescr

ddisaisastster

er..

IIff yyoun

people

ple ddoo not

not hhaavvee aa ststaakkee inin

oungg peo

tthehe exexiiststing

ing ssocia

ociall oorder

rder aandnd poli

politticical

al

oorder,

rder, ifif they

they ddoo nonott ffeel

eel tthhere

ere isis aa

wwaayy foforr tthem,

hem, wwhyhy sshoul

houldd tthey

hey

ssaaccrif

rifice

ice ttoda

odayy for

for aa bet

bettter

er ttoomorro

morrow?

w?

WWhhyy sho

should

uld they

they hav

havee anan int

intere

erestst inin

pprot

rotect

ecting

ing tthehe ststaabil

bilitityy aanndd socia

sociall

ssaafet

fetyy of

of tthat

hat sysyststem?

em?

IsIsmai

maill SSer

erageldi

ageldin,

n, VViiccee PrPresesiidedent,

nt,

Thereforere tthis

Therefo

his pproject

roject isis ddesign

esigneded foforr

……  School-college dropped outs School-college dropped outs
……
School-college dropped outs
School-college dropped outs

OpOpport

portuni

unittyy les

lesss –– ststree

reett wa

wandnderer

erer

SSocociio-pol

o-polititica

icallylly sasadde

ddenn yyoout

uthshs

FFiinanancia

ncialllyly bac

backkwwaards

rds yyoout

uthshs

…… ttoo pro

promot

motee ssocociiaall ent

entrep

reneurship

rship

repreneu

iinn tthem

hem && hhelp

elp tthehemm gagainin ssocia

ociall

pprest restige ige aandnd eno enough ugh mm oo nn ee yy ffor or

lliviveli elihoo hood. d.

Introduuccing

Introd

ing….

….

l SMS Com
l SMS Com

NNeewwsletter sletter

munity

munity

Local SMS Com

Loca

Winnnneerr of

Wi

of

YYouth

outh EEmpl

mplooymymenentt SuSummit

Global Ini

Initiative

mmit AAwwar

ardd -- 22000088 bbyy

Clintonn Global

Clinto

tiative && Mi

Micrcrososof oftt UUnnlimite

limitedd

PoPotent

tentiial

al Pro

Proggrraamm

Ma

Mantha

nthann AAwa

warrdd -- 22000077 ffor

or best

best e-

e-CoConnttenentt inin InIndia

dia

AA ssocociiaall eentr

ntrepr

epreeneneur

urshi

shipp pr

proojjecectt bbyy

RRavavii GhGhat atee

Mo

Mobile

bile

   

s changed the en

   

the World.

This word ha

scenario of

tire communication

In India, mobile brought the communication

revolution so suddenly that nearly 29 Crores of

Indian Population is now connected!!!

Right from street hawkers to businessmen every

one is connected.

And Indian Government is expecting around 50

Crores of Mobile users by 2010.

This will definitely result in very high number of

SMSs

Figures and my perspective…

…Figures and my perspective…

Figures and my perspective… … …Figures and my perspective…  As every Mobile operator is busy

As every Mobile

operator is busy adding their

own users, why not unite all the users of all

the operators under a single umbrella?

Why not create Location based

Integrated, Interconnected, Interactive

Local Community?

Why not establish a Media of these affiliated

communities cooperatively?

Why not distribute the Power of Media

amongst the Self employed youths of India?

…My

My Idea…

Idea…

A self employed youth running a Free
A self employed youth running a Free

newsletter for the local community

SMS

(Local community consisting of 1000 mobile users

as members).

He will send Social as well as Promotional SMS

to serve the community.

Citizens will be updated free of cost.

He will earn around Rs. 6-10 Thousand every

month.

(RESULT : 300 communities are working successfully in 21 districts)

Definition

Definition

IItt’s’s aa
IItt’s’s aa

SSMMSS

LLoocacatitioonn bbasaseded

CCititizeizenn ccenenttricric

IInnffoorma

rmattioionn && kno

knowled

wledgege focuse

focusedd

UpUpdadatete && alert

alert sseerrvvice

ice thro

throuugghh

WWhich

hich isis frefreee ffoorr tthhee mmemembers

bers

AAnndd wwhich

hich isis rurunn byby aa

locall –– socia

loca

sociall ent

entrreepreneu

preneurr

Why

Why

LoCo

LoCo

 Why Why LoCo LoCo TToo develop p citizens own local-micro media develo citizens own local-micro

TToo develop p citizens own local-micro media

develo

citizens

own local-micro media

TToo aammplif

plifyy cit

citizizenenss vvooicicee

TToo bbrinringg tthhemem ttoogget

ethher

er uunndder

er aa si sinngle

gle

umbrella

umb

rella ttoo enco

urage tthheeirir paparrtticip

encourage

icipat

atioionn

TToo upda

updattee ccitiz

itizens

ens with

with all

all lat

latesestt loloccal

al

happenin

hap

peninggss onon vvariou

ariouss ffrrononttss like

like ssocial

ocial,,

ppoolitlitica

ical,l, ggoovevernrnme

mennttaall ininffoormrmat

atioionn

TToo eennhance

hance aaffffececttiionon aanndd oonenes

nenesss inin tthhee

mmemembeberrss

TToo eemmpopower wer local local scschhooool-cl-coolleg llegee ddroropou pouttss

A : 18 Cr B: at home C: 2-4 Ch D: Audio Vanishes E: City/ District

A: 10 Cr B: Home-off C:10 papers D: paper Vanishes

E: City-Rural Separate edition

Why SMS as media

A : 29 Cr B: Always with U C: 1 message D: SMS gets stored E:
A : 29 Cr
B: Always with U
C: 1 message
D: SMS gets stored
E: Micro Location based

A= Penetration B= Availability C= Options D= Visibility E: Coverage

A : 15 Cr B: at home C:100 + Ch D: Picture Vanishes E: TV-State /Cable TV -City

A: 3 Cr B: at office

C: unltd websites

D: News Changes E: City, Special area-cause

LoCo Memberships

LoCo Memberships

Students Farmers Citizens Co-op Sector Politicians Businessmen Women SHG NGOs, Social Workers Artisans, Professionals, Workers 1000
Students
Farmers
Citizens
Co-op Sector
Politicians
Businessmen
Women SHG
NGOs, Social Workers
Artisans, Professionals, Workers
1000 members from above categories

LoCo Members in different

ro les Human Beings Product/Service Citizens Providers Members in different roles Professionals Voters Beneficiaries Buyers
ro les
Human
Beings
Product/Service
Citizens
Providers
Members in
different roles
Professionals
Voters
Beneficiaries
Buyers
 

Operations

Operations

 

Considering

Considering

   

different roles of

different roles of

 

citizens, different

citizens, different

SMSMSS aarree sent

sent

ttoo the

the cocommu

mmunity

nity member

memberss

TTypes

ypes ooff SMSMSS sesenndd

  • 4. 4. Sociall

Socia

  • 5. 5. omotiona

PrPromo tionall

Ratio Ratio

11:4:4 == 11 SoSocia

cial=l= 44 Pro

Promo

motiotionnaall

NoNo bboomba

mbarrdding

ing of

of SMSMSS

WWee sesenndd oonnlyly 11 SMSMSS per

per wweeek.

ek.

Maximum

Ma

ximum 55 pprromo

omotiotionanall SSMS

MS ppeerr mo

month

nth

AnAnnunuall

allyy maximu

maximumm 6600 SMSMSS

S MS ing is King ! Voter Awareness, RTI
S MS ing is King !
Voter Awareness, RTI

Local News Birthday Wishes to all members

Local happenings like cultural programs, lectures, stage shows, Ganeshotsava, Navratri shows, programs on National Days etc.

Water & Power shutdowns & due dates,Telephone bills due dates Municipal taxes & due dates Road/Traffic congestion/ Road closures Local/Municipal/Sate Government /Indian Government important announcements Local Social activities like … Eye Testing, Health checkups & different camps

PPol

olitical

itical

Climate changing alerts Local Police important instructions Emergency medical services like Blood Wanted etc.

Co-operattiiveve

Co-opera

Commeercial

Comm

rcial

Social

Social

GoGovvernment

ernment

al

al

  • …Self- Self-

sustainability…

sustainability…

… …Self- Self- sustainability… sustainability…  Every Self employed youth take care of his Local SMS

Every Self employed youth take care of his Local

SMS community. So he knows how many

promotional messages to be send against

every social message. He will recover the free

social messaging cost by sending promotional

SMS. And he never could be in loss.

Entire money collected @ Rs. 1 to Rs. 5 per SMS

would be the profit of the young man.

What other source can give him this much money

on one time work of mobile numbers data

collection?

Scalability…

…Scalability…

der
der

Just consi

There are 29 Crore mobile users.

We will connect every 1000 users under one Local SMS

Community.

That means we can give DIRECT self employment to

2,90,000 youths in India.

Considering lowest 8-10 % success ratio, we can

definitely provide DIRECT Self Employment to at least

30,000 youths in India.

And as mobile users are adding up in millions, we can

provide self employment to thousands of youths from

India.

This model can be replicated nationwide.

Current Status & Current Status & scope scope Local 300 2 Lack Communiti es Citizens 2
Current Status &
Current Status &
scope
scope
Local
300
2 Lack
Communiti
es
Citizens
2 Lack 50
20 Crores
connected
Thousands
Self
330
2 Lack 25
Employme
Thousands
nt
i
i

…Bridging

Bridging the

the

Digital Divide…

Digital Divide…

 … …Bridging Bridging the the Digital Divide… Digital Divide… In India mobile phon e. Communicating

In India

mobile phon

e. Communicating

n society, an earning member has got a

with him/her means you

are accessing all members of his family. Now just consider, if Self Employed Youth sends a Health Camp related SMS, then the SMS would be discussed amongst all the members and the needy members of the house attends the Health Camp arranged by some NGO. Also they will inform their neighbors about the health camp.

Or consider a different case, if he sends a SMS stating that please attend the Spiritual Lecture by some Saint, then the elderly members of the house will definitely attend the Lecture.

This clearly shows that irrespective of whether the elderly members or kids having mobile or not, or literate or illiterate, but we are reaching them through this SMS and encouraging them to take part in social activities in a

Social Networking

…Social Networking

Social Networking … …Social Networking … … Serving through SMS has tremendous impact on Local Communities.

Serving through

SMS has tremendous impact

on Local Communities.

Just see, one social SMS impacts on at least 5 members

of the house. And we are connecting 1000 mobile users

in a Local community, which clearly means that we are

communicating with not less than 5000 citizens. We

have managed around 30 such groups consisting of

groups of School parents, Political Voters, Educational

Netwoks etc.

Likewise we are forming at least 1,000 such

communities in Maharashtra, that clearly means we are

networking more than 10 Lac Maharashtrian mobile

users under one roof.

You can call this as Social Networking.

Uniqueness…

…Uniqueness…

Uniqueness… … …Uniqueness… It’s a first attempt to … It’s a first attempt to … 

It’s a first attempt to …

It’s a first attempt to …

Offer Self-employment to the 10 th -12 th Failed –

undergraduate youths without any huge investment.

Develop a Media, Fruits of which could be shared by all Self

employed youths.

Distribute lifelong benefit to Self employed youths for one

time work.

Integrate mobile users of all operators.

Run a Location based SMS newsletter.

Update members through Local News & Happenings

speedily.

That’s not all… That’s not all… IInn the the history history ooff IIndi ndiaa,, nono one,
That’s not all…
That’s not all…
IInn the
the history
history ooff IIndi
ndiaa,, nono one,
one,

iincnclluding

uding GGoovvtt of

of IIndia

ndia hahass ttried

ried ttoo

bbring

ring every

every hhouse

ousehold

hold ttooget

getheherr

tthro

hrough

ugh any

communica

nicattion

ion mmedia

edia

any commu

.i.i..ee

-- IICCTT

Once

Once yyoouu conn

connecectt eevvery

ery cit

citiizzeen…n…..

VValue

alue added

added seservrvices

ices ((VVAAS)

S) fol

followlowss

you…

you…

VAS

VAS



mGovernance

mGovernance

mCommerce

mDiscount

coupons

mAuctions

mBazaar

SSamamppleless

mmReResseear

arcchh

CoCoBi

Bizz bbyy

Youthshs

Yout

mmVill

Villagagee

s was a

ou

e

projec

which connects communities

affectionately…

& now…
& now…

abou

aboutt CoCo-opera

-operattiivvee BBusine

usinessss (CoB

(CoBiz)

iz)

which wwill ill emp

which

owerr tthehe BBaasese ooff tthehe

empowe

PPyra

yramid.

mid.

Phase I LoCo 1000 members Rural & Urban LoCo
Phase I
LoCo
1000 members
Rural & Urban LoCo

Benefits to

Unemployed Youths

Establish LoCo Net

In Phase I : SMSing is the only service. Every Community is a stand alone model.

Phase II

Enrich with various

product & services

TTopop-D-Doowwnn aappproac proachh LoCo 1000 members
TTopop-D-Doowwnn aappproac
proachh
LoCo
1000 members

Rural & Urban LoCo

Benefits to

Unemployed Youths SE Youths, Institutions

Benefits to

Phase III Conn ect Rural-Urban LoCos & CoBIz Youth Groups, Women SHGs Villa ge Enterprises LoCo
Phase III
Conn ect Rural-Urban
LoCos & CoBIz
Youth Groups,
Women SHGs
Villa ge Enterprises
LoCo
LoCo
1000 members
1000 members
Urban LoCo
Rural LoCo
Benefits to ALL Phase IV BBoottom-U ttom-Upp app apprrooaachch Producer 2 Consumer Farmers, Artisans, Youth Groups,
Benefits to ALL
Phase IV
BBoottom-U
ttom-Upp app
apprrooaachch
Producer 2 Consumer
Farmers, Artisans,
Youth Groups,
Women SHGs, VLE
CC
OO
Rural BoP
Urban BoP as
R
--
U
as Producer,
Consumer, user,
BB
Entrepreneur,
Nationalist
U
II
R
Service Provider
Citizens
ZZ

Questions

Questions

before us…

before us…

 Questions Questions before us… before us… Should we continue to suck the BoP Should we

Should we continue to suck the BoP

Should we continue to suck the BoP

bbyy sel

selling

ling tthhem-

em- bra

branded

nded cclolotthes

hes,,

cold-drink

cold

-drinks, s, ununnecessa

necessarryy mob

mobileile

conversatiionon && gra

conversat

grabb 11 $$ oout

ut of

of their

their 22

$/d

$/daayy ?? SSocia

ociall EEntr

ntrepeprereneneur

uriiaall thinki

thinkinngg

WWhhyy lolookok aatt BBoPoP aass bubuyyers

ers,,

umers aass of

of tthehe ment

mentaallitityy of

of

consumers

cons

MNMNCs?

Cs? Indivi

Individduauall Gr

Growowtthh

WWhhyy dodon’t

nt we

we think

think inin terms

terms of

of

eemmppowowering

ering tthhemem aass pro

producer,

ducer,

ervice

ice pro

provvide

idersrs or

or enenttrepren

eurs &&

sserv

repreneurs

? 4 me
? 4 me

SMSONE Media Services Pvt

Ltd

A 211, Parmar Trade Centre, Sadhu Vaswani Chowk, Pune

Station,

Pune – 411 001 (MS)

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