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Established in 1911, founded by Sir Sorabji Pochkhanawala. The first Indian commercial bank which was wholly owned and managed by Indians. During the past 99 years of history the Bank has weathered many storms and faced many challenges. The Bank could successfully transform every threat into business opportunity and excelled over its peers in the Banking industry. Central bank of India lives on peoples on people's faith and regards itself as the people's own bank as said by Sir Sorabji Pochkhanawala.


Marketing mix is the;

Process of planning and executing the conception of pricing. Promotion and distribution of goods and services to create exchanges that satisfy customers. It is the prime responsibility of the bank professional . Based on their expertise and excellence attempt to market the services and schemes profitably. 7PS of marketing are; Product Price Promotion Place and physical evidence Process People


a. b. c. d.

Money Multiplier Deposit Certificate (MMDC) Money Multiplier Deposit Certificate (MMDC) Cent Uttam Scheme Other Special Savings Accounts

a. b. c.

Central card Electronics Central card Debit Card

a. b. c. d. e. f. g. h. i. j. k.

Housing Loans Home Renovation Loan Computer Loan Personal Loan (Corporate and NonCorporate) Education Loans Special Educational Loans Finance For Trade Car Loans Loans For Commercial Vehicles Agricultural Loans Personal Loans For Pensioners And Teachers

a. b. c. d. e.

Traveler's Cheques Gift Cheques Cash Management Services Cent Bill Pay Special Services

a. b.

NRI Banking Other Specialized Services

Every product is measured up to technical standards. Central Bank of India has: Technical perfection in service Prompt delivery Quick disposal Presentation of right facts and figures Right filing proper documentation DESIGNING AN ATTRACTIVE PACKAGE


Manager is familiar with the package developed package by the leading competitive banks since this would help them in innovation.


Development is done by Combining Modifying Magnifying TYPES OF PRODUCT DEVELOPMENT Proactive The needs of the target market are anticipated and highlighted. Reactive The bank respond to the expressed needs of the target.



Advertising Central Bank of India campaign revolving around the famous Panchatantra Tales with a refreshing twist. The first TVC is called The Race The second TVC, titled The Trap Both TVCs are in 3D animation and saw the involvement of over 50 production and animation professionals. Press Releases On 7th August 2010, launch of regional sms alerts. On 29th July 2010, opens Ulhasnagar Camp No.4 Branch. Net Profit Rises by 26.22%. Retail Banking: Centralized Credit Processing Centre for Retail Credit operational in 15 centers. New Products Launched: Reverse Mortgage Loan enabled Annuity (RMLeA)



Rate of interest is regulated by the RBI. Other charges are controlled by the Indian Banking Association. It is essential that both the buyers as well as the sellers have a feeling of winning.

Interest rates provided:

AMOUNT 15 Lakhs 15 Lakhs to 1 Crore 1 Crore

RATE OF INTREST 2.50% - 7.50% 2.50% - 7.25% 2.50% - 6.00%



Distribution of its large network in 27 out of 28 States. 4 out of 7 Union Territories. 3563 branches and more than 250 extension counters nationwide. Headquarters of the bank Mumbai 16 other zonal offices established in different cities of the nation. online branch and ATM locator is also available.

Steps involved in Process: To acquaint about product to the customer which can be said as product conception stage. Know the customers requirement &then has to provide him with product accordingly. Customers has to fills the application form wherein personal details, proofs are attached & then the account is opened. It involves all the activities of the banking services from the product conception stage till its marketing.





Usually all persons want money for personal and commercial purposes. Central Bank of India is the oldest lending institutions in Indian scenario. They are providing all facilities to all customers for their own purposes by their terms. They introduce new innovative ideas, strategies, and advanced technologies. For that they give each and every minute detail about their institution and projects to public