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Name of Institution


Intercultural Communication is the process of sending and receiving messages between people whose cultural backgrounds could lead them to interpret verbal and nonverbal signs differently.

Effective intercultural communication Opens up business opportunities round the world. It improves the contributions of employees in a diverse workforce.


not the way you expect to be treated. A broader range of views and ideas A better understanding of diverse.Name of Institution Treat people the way they expect to be treated. A broader pool of talent from which to recruit.¶ The diversity of today¶s workforce brings distinct advantages to businesses: 1. fragmented markets 3. 3 . 2.

7. 4 . 5. Keep corporate communication connected to strategy. Recognize the changing environment Adapt to the environment without compromising principles 6.Name of Institution 4. Don¶t assume problems will magically disappear.

or tradition. religion. or behaviors Culture is based on arbitrarily assigned meanings that are shared by a society 5 Historical: Behavioral: Normative: Functional: Mental: Structural: Symbolic: . or rules for living Culture is the way humans solve problems of adapting to the environment or living together Culture is a complex of ideas. that is passed on to future generations Culture is shared. such as social organization. symbols.Name of Institution John Bodley (1994):Definitions of Diverse Dimensions Topical: Culture consists of everything on a list of topics. or learned habits. values. or categories. a way of life Culture is ideals. or economy Culture is social heritage. that inhibit impulses and distinguish people from animals Culture consists of patterned and interrelated ideas. learned human behavior.

Culture is learned: Culture is transmitted through the process of learning and interacting with one¶s environment.Name of Institution Principles 1. Culture changes 6 . rather through the genetic process. 2. Culture universals 4. Culture influences biological processes 3.

but prepare your messages carefully. Not just speak. ‡Be sensitive to timing. 7 . ‡Focus on the interests and perceptions of the recipient. Acknowledge distinctions. ‡Remain flexible.Name of Institution DEVELOPING COMMUNICATION COMPETENCE ‡Concentrate on long term relationships. ‡Avoid over reliance on cultural generalizations. Be realistic about others view. Avoid assumptions. ‡Learn to listen. generalizations. not short term contracts.

Name of Institution Communication and Culture Culture gives meaning to the visible communication process. B) Advances in technology help companies cross national boundaries. 8 . 2 trends that have made intercultural business communication so important: A) Market globalization. Sheraton hotels Hawaii. that allows people from different cultures to interpret their verbal and non verbal signals .


5. Strong emotions 6. Differences in perspective 2. Tendency to stereotype and jump to conclusions.Name of Institution ROADBLOCKS Classification of barriers: Intrapersonal Interpersonal Organizational Roadblocks 1. Differences in knowledge levels 3. Lack of common language 4. Self centeredness 10 .

Ethnocentrism: greatest single obstacle to understand culture. Literally means µculture centered¶.Name of Institution 7. 11 .

‡Ethno relativism i. ‡Learn to look at things from others¶ perspectives. ‡Choose the right medium and the right channel. ‡Talk less. ‡Seek and offer feedback. ‡Mind your tone. listen more.Name of Institution Strategies to overcome the Barriers ‡Get to know the people you communicate with. ability to relate and adapt to others¶ culture 12 .e.

Name of Institution Some pointers to good word usage Be positive Dictionary and Thesaurus A wide choice Who is your audience Social setting Jargon New words Sentence construction Understand word structure Enjoy the language 13 .


15 . the parts of which to a degree are interrelated. ‡It influences: The decision making The style of management Relations and behavior patterns ‡Cultures are integrated wholes: cultures are coherent and logical systems.Name of Institution Characteristics of culture ‡Culture guides individual and collective behavior.

16 .Name of Institution Language mirrors values Successful corporate culture manages to: integrate symbols (such as a corporate logo). legends (stories about past successes and failures). heroes (influential managers from the past) and shared experiences (such as working together on successful projects).

Identifying common beliefs among employees 2.Gaining consensus 3.Documenting the essential features 4. 5.Providing explicit training in the corporate culture for new employees. 17 .Making the culture visible to other employees on a regular basis.Name of Institution The process of developing a corporate culture involves the following: 1.

Name of Institution Cross-cultural Values Americans Freedom Independence SelfSelf-reliance Equality Individualism Competition Efficiency Time Directness Openness Japanese Belonging Group harmony Collectiveness Age/seniority Group consciousness Cooperation Quality Patience Indirectness GoGo-between 18 .

Hall's Model High-context cultures HighLongLong-lasting relationships Exploiting context Spoken agreements Insiders and outsiders clearly distinguished Cultural patterns ingrained.Name of Institution Edward T. slow change LowLow-context cultures Shorter relationships Less dependent on context Written agreements Insiders and outsiders less clearly distinguished Cultural patterns change faster 19 .

Name of Institution Strategies for Improving Cross-Cultural Communication: 20 .

table manners.g. material success and efficiency more than many people in other countries do. 21 .Name of Institution Social Differences Formal rules of etiquette are explicit and well defined but informal rules are learned through observation and imitation e. Attitude Towards Materialism People from US emphasize hard work.

Name of Institution NON VERBAL DIFFERENCES NVC is important in delivering meaning but only if communicators belong to the same culture. Types of NVC: Kinesics Proxemics Oculesics Chronemics Body language: People from the other culture who speak your language have not mastered your culture¶s body language e.S: positive ‡ Asia :disrespectful 22 . It varies from place to place and culture.g ‡ ³looking in the eye´ eye´ ‡ U.

Name of Institution THANK YOU 23 .

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