Entrepreneurship Management

Digi Xerographers
Krishnakant Mishra 73 Abhijeet Roy 90 Dipanshoo Shende98 Nitesh Solanki 104 Ranjit A Thakre109 Shervin Mashreghi PG9

Services Provided
Typing Printing (Machine, Screen, Digital) Binding(embossing) Photocopying

Expected Customers
Individual: Students Families Business: Contractors Corporates Banks

Selected Market Area

Mumbai Central, Grant Road, Tardeo.

Market Need
 People of this area go to Mulund, Bandra, Dadar, Andheri  Cost of service offered by existing fragmented shops is very high and poor quality  Inadequate service offered

Marketing Strategy
Pamphlet Non traditional media (Outdoor media)

Pricing
Printing: Rs. 0.75 for normal paper, Rs. 1 for bond paper. Photocopying: Rs. 0.50 on normal paper Machine printing on number of copies Offset printing based on number of colours Black Rs.80/ 1000 copies, colour Rs.100/ 1000 copies Screen printing Minimum Rs.120 based on no of copies

Binding: Rs.120 Hard binding Rs.15 Spiral Binding Rs.25 Comb binding (plus additional charges above 100 pages)

Location
In Mumbai central Nearer to Mumbai central station Shop: Around 300 sq. ft. area Rent Rs. 20000 p. m.

Manpower
3computer operator 1 Xerox operator 1 Binder 1 Screen Printer 2 Helpers Working hours: 9 am to 9 pm

Machinery & Equipment

Purchase machines from Modi Xerox Digital (Laser) Printer Colour printer Screen printing material

B/W Machine
WorkCentre 5225/5230 Copier Functions: Copy, Print, Colour network scan, Email, Walkup fax Email, Internet fax, LAN fax, Network fax server enablement, Network fax server enablement, Copy speed up to 25 ppm (standard/max) 256 MB Duty cycle Up to 75,000 images/month

Colour machine
WorkCentre 6505 at a glance Functions: Copy, Email, Fax, Print, Scan Print speed Colour: up to 24 ppm Black: up to 24 ppm Colour, Two-sided output

Cost Structure
Variable Cost Raw Materials (Paper, Ink cartridges, Printing ink, visiting cards) Electricity Salary & Wages(Rs. 5000 screen printer, Rs. 4000 binder, helpers Rs. 3000 pm) Interest on term loan 13% Depreciation is 5%

Inventory
Paper: A/4 20 Rims p.m. A/3 10 Rims p.m. Ink boxes: 5-6 boxes of basic colours, 2-3 boxes of golden and silver colour, 3 bottles of diluter (p.m.) Other materials

Expansion
After 1 years opening a shop at Borivali.