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E-COMMERCE

Presented By:

Deo Ganguly

INTRODUCTION
‡ Electronic commerce commonly known as ecommerce, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks ‡ The use of commerce is conducted in this way, spurring and drawing on innovations in electronic fund transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

2012.YAHOO ‡ Yahoo! Inc. 2009. was named the new chief executive officer . Scott Thompson. 1995 ‡ On January 13. former President of PayPal. was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1. former executive chairman ofAutodesk as its new chief executive officer and a member of the board of directors ‡ On January 4. Yahoo! appointed Carol Bartz.

98 billion (2011) ‡ Net income:US$ 1.78 billion (2011) ‡ Total equity: US$ 12.S.53 billion (2011) .computer software ‡ Headquartes:Sunnyvale California.AT A GLANCE ‡ Industry: internet.04 billion (2011) ‡ Total assets: US$ 14. ‡ Key people:Roy Bostock (Chairman) Scott Thompson (CEO) ‡ Operating income :US$ 800 million (2011) ‡ Revenue: US$ 4. U.

‡ It is known as a powerful marketing company as well.SWOT ANALYSIS STRENGTHS: ‡ Renowned Brand in the world of the internet. ‡ Ranked in the top 5 of µMost Popular Websites on the Internet¶ ‡ Expansion in different nations. by assuming their culture and language . ‡ It has above 350 million users regarding its services. ‡ Draws the majority of the stream income from advertising business on the net (same as google¶s Adsense).

. ‡ It has partnered with Getprice which will create new online comparisons regarding new business solutions.1% in the current scenario. ‡ The Lifestyle brand increased the audience by 9.CONTD« ‡ The directory service serves as the main function that users get the most information from regarding anything. ‡ Has unique presence in Australia both as in consumers as well as having business partners.

‡ Strong employee base. 2. ‡ Strong value attached to the name Yahoo regarding the environment of the office. which has over one million unique users. . a side business of Yahoo.CONTD« ‡ Flickr. ‡ Yahoo Answers also maintains at no. 2 in Photography subcategory. stands at no.

. ‡ Yahoo. ‡ The packages and the services that Yahoo offers are also offered by other services providing sites such as MSN & Google. all three use online advertisements as their income stream generators which makes the competition tough.WEAKNESS ‡ Differentiating services are lacked as the website business holds no firm barriers for new entrants. Google. MSN.

.CONTD« ‡ Since the future is masked with uncertainty due to the innovative technological advancements. the firms are surely to be thrown off balance if they do not succeed to blend in with the new technology that will be available ‡ The partners hold a temporary weakness that will affect Yahoo if they were to leave the firm.

‡ SMEs use valid directory advertising that Yahoo can attach to itself regarding these SMEs. (mobile softwares and directories etc). . Yahoo should adapt to the changes and innovate considering the trend of the new generation that is going mobile. ‡ Yahoo can place its services and solutions at mobile length in the future. ‡ Technology plays a vital role. China).OPPORTUNITIES ‡ The expansion to newer markets is yet to be tapped (India.

THREATS ‡ Competition is intense and low cost along with huge profitable ventures attracts investors. ‡ Domesticated services can leave a serious scar on international ventures like Yahoo. ‡ Cultural aspects can be accounted for diluting the image in the international market. ‡ Social networking sites are working as advertisement markets which is stealing the share of other traditional online advertisers like Yahoo .

com.E-BAY ‡ EBAY is an American internet consumer-toconsumer corporation that manages eBay. eBay is one of the notable success stories of the dot-com bubble. an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide ‡ Founded in 1995. it is now a multi-billion dollar business with operations localized in over thirty countries .

SWOT ANALYSIS STRENGTHS ‡ eBay is the largest auction site on internet which deals with selling of new and old products. People can find most of the goods at reasonable prices via auction in eBay. B2C. ‡ eBay running business on different models like B2B. . ‡ eBay term becoming more common among people same like Google. C2B and C2C as well. ‡ The company gathers information from customers during the time of registration for making better future decisions.

‡ Better revenue and profit streams. . ‡ eBay always move one step ahead form its competitors to sustain the competitive advantage. The recent good example for this is the acquisition of PayPal to robust the auction and payment process. ‡ It is offering wide range of products.CONTD« ‡ It provides number of tools to assist seller finding target buyers and also to buyers to find best products.

Due to this problem it facilitate large scale of copyrighted and not for sale items. ‡ Shipping charges are one of the well known problems means final price of the product increased after adding shipping charges. Majority of items are checked after the content or auction has been posted. ‡ eBay unable to check the contents of auction and auction items. ‡ Seller can enforce the payment method of their choice. .WEAKNESS ‡ eBay has not been able to stop the fake or illegal auctions.

eBay should add the new feature to allow the buyers to check out the product without waiting so long. ‡ eBay localizing its Web Site all over the world . ‡ Acquiring Skype is a shocking new for the world because eBay has nothing to do with VOIP. eBay has integrated Skype so the buyers and sellers can interact easily for business transactions.OPPORTUNITIES ‡ Auction normally takes 10 to 15 days which frustrates a buyer willing to purchase the product immediately.

‡ Strong competition from Amazon. ‡ eBay is moving its service to new countries so It may face tight competition from local Web Sites.THREATS ‡ Hacking and denial of service attacks. ‡ Company can sue eBay for selling copyright contents. Yahoo and Google .

com (The Online Megastore) went live in Oct 2007 with the objective of making shopping convenient for everyone who had internet access in India. Flipkart is among the top 30 Indian web sites and has been credited with being India's largest online bookseller with over 11 million titles on offer .FLIPKART ‡ Flipkart. ‡ as per Alexa traffic rankings.

5 years ago Alexa rank: 573 (27 in India)(February 2012) Revenue: 75 Crore (FY 2010-11) .AT A GLANCE ‡ ‡ ‡ ‡ ‡ Owner: Sachin Bansal and Binny Bansal Created by: Sachin Bansal and Binny Bansal Launched: 2007.

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