The whole entrepreneurship process requires creativity and innovation. It encompasses aspects such as
◦ ◦ ◦ ◦ ◦ ◦ management, leadership, motivation, communication, product development, customer service etc


 CREATIVITY: the concept of generating ideas. INNOVATION: the process that involves idea selection and development through harnessing creative energy so as to convert ideas. formulas or patterns as well as discovering the existence of opportunities and resources. patterns and formulas in to more efficient products or processes Creativity is the foundation of innovation but a  business cannot survive on creativity alone! .


coordination and implementation Building on concepts Revolution.rationalization of procedures . tv station.generate patterns . adventure of non-existing or undiscovered resources Way of thinking shaped by perception Bring forth. development.g opportunity to create a TV reality show creativity by increasing efficiency or effectiveness e. conceive .Creativity innovation Discovering the existence of opportunities Utilising the opportunities generated from e.g sponsor. budget Idea generation Originality Exploration.ideas Idea selection. business process reengineering and paradigm shift Implementing the thoughts Conversion of ideas. patterns and formulae in to new products . automation .


Employee empowerment Decentralizing tasks . 2. covering risks associated with creativity. 4.    Specialization Democracy hence employees participate in decision making Increases accountability and responsibility 3. It helps in. compensation procedures . Minimizing bureaucracy Risk management    insurance.1.

Reward scheme       Investing in R & D/ training Ensuring access to information Providing a conducive working environment Providing assurance – job security Managing transition process Providing incentives – rewards. prizes .5.

Focus groups      moderators and team members unrestrictive environment encourages free speech Moderator can be present or absent Discussion.directed /non-directed Focus on specific area Facilitated by a team of experts with knowledge in the specific area No team member dominates / favour sides No criticism of any member Members can improve on quality of ideas generated 2. Brainstorming      .1.

    Personal.create identity Fantasy – imaginative 4. Synetics   .3. Check list method   A list of unlimited ideas are generated Pick the relevant and most appropriate suggestions A scientific process controlled by an expert.own ideas Direct – relate to the problem at hand Symbolic. Classifies problems and solutions in to 4 categories.

Members are organized in sequence The 1st member generates a word. picture or symbol The 2nd adds meaning to it The patterns continues until new ideas are generated from a chain of members water Selling water Selling rain water Harvesting and selling rain water Construct reservoirs and dams for rain water harvesting . Free association     e.5.g. phrase.

Attribute listing     .6. Problem inventory analysis   Team of members from different sectors (stakeholders) They are presented with a list of problems or undeveloped concepts and asked to generate solutions to each problem Give strengths and weaknesses of each solution The entrepreneur then selects the most suitable solution Similar to problem inventory The entrepreneur can review and analyze the strengths of ideas in varied perspectives Can combine some solutions to form new concepts Customize the solutions to suit a particular problem   7.

The method encourages diversified thinking hence versatile solutions . Gordon method       Team members are assembled with no knowledge of the subject of discusiion All members start at a blank slate An entrepreneur then floats the subject Members respond by giving their own ideas The actual problem is revealed at last.8.

    A pocket size note book. the notes are revised and solutions arrived at . laptop. Problems are written down and the user can visit the problems frequently creating possible solutions If a solution is arrived at its quickly recorded At the end of the period.9. Collective book method . smart phone used to install ideas generated.

 Entrepreneurs should study the consumer behavior &business environment factors  . Product innovations Design features Ingredients Patterns and formulae These determine the strength of the product  The composition of the product will influence the acceptance of the product in the market.

     Stages of processing technology used Supply chain management Bench marking Total quality management .

identity and uniqueness Competitive advantage Differentiation on what the firm wants to sell Branding that strengths identity. brand loyalty. acceptance . association and loyalty. product image. Strategies developed here should focus on concepts such as market share. Market fragmentation Promotional tools .

   Entrepreneur decides to change totally the business model or take a completely new direction Change of vision and mission. Reasons for the aggressive and ambitious initiative.      Stiff competition Market saturation New opportunities Change of trends Political instability .

type Description examples Invention Totally new product. service or process Wright brothers-airplane Alexander graham bellTelephone Cinema halls for churches Personal car for taxi Extension New use or different application of an already existing product. service or process Duplication Creative replication of an existing concept Cereal banks Parallel degree programmes Lonely heart column Synthesis Combination of existing concepts and factors into a new formulation or use Christian disco bar Petrol station with supermarket Nyama choma bars .