The Body Shop is headquartered in Little Hampton. It is the second largest cosmetic franchise in the world. It is now part of the L·Oreal corporate group.INTRODUCTION y y y y y The Body Shop International plc. has 2. a Brazilian company. following O Boticario. It was founded in 1976 by the late Dame Anita Roddick. and England. . known as The Body Shop.400 stores in 61 countries. West Sussex.

The company believes that its values are every bit as important as its products and profits. using its stores as platforms to promote its core campaigns of human rights. animal protection and environmental issues.µ .Anita Roddick .CORPORATE AND RETAIL STRATEGY y ´Aim is to prove that business can and should be a force for positive social change.

environmental protection and. y . 2) Disclosure: only through public disclosure can a real process of dialogue and discussion with stakeholders be achieved and the right direction chartered for the future. wider ethical issues like animal protection. 3) Campaigning: to play an active part in agitating and campaigning for positive change in the way the business world works. where relevant.The Body Shop approach to ethical business operates on three levels:1) Compliance: opening up to defined standards of human rights social welfare and worker safety.

µ The Body Shop.HUMAN & CIVIL RIGHTS y ´We aim to use our influence and our trading relationships to raise awareness of human rights issues. .

regardless of what she looks like. how much she weighs.SUPPORTING WOMEN y Belief that every woman has the right to feel fabulous. . and the size of her posterior.

y . y Respecting the planet resources and using its amazing natural ingredients in a sustainable way. if not outright poor business practice. y Plundering the Earth in order to make more body lotions is just plain myopic.ENVIRONMENTAL PROTECTION Commitment to protecting the environment and supporting sustainable development.

Products are 100% suitable for vegetarians.ANIMAL PROTECTION y y y Commitment to being a cruelty-free cosmetics retailer. . Belief that animals shouldn·t be harmed in the testing of cosmetics and toiletries.

y Inform public: Best sellers. Discounts. creating value relationships with their customers. Members Special. E-brochures. Mobiles. MTV. y . y Love your body: is a unique members club that rewards you with discounts. Newsletters. Best Buy. United Nations. posters.PROMOTIONAL STRATEGY Public relations: sensitize customers. free gifts and access to the kinds of perks and privileges only club membership brings. Winter treat offers. Coupons. bonding. create awareness campaigns. collaboration with charitable foundations. On Facebook.


Pune. Jaipur. Lucknow. Bengaluru. New Delhi. Amritsar and Vadodara covering total retail space of 21. .000 square feet. Noida. a part of Planet Retail Group. Gurgaon. Chennai. Indore. Ahmedabad. is the master franchisee of The Body Shop in India. Hyderabad. Quest Retail Pvt Ltd. Ludhiana.BODY SHOP IN INDIA y The Body Shop currently has 35 stores in 16 cities of India at Mumbai. Kolkata.

the market trainers receive training in Singapore . High-Street: 6. international trainers were recruited.QUICK FACTS y y y y y y y y y Year of first store launch: 2006 (In India) Total number of outlets at present: 56 (Malls: 48. & Airport: 2) Total number of outlets as revealed in Retailer Anniversary Issue 2010: 33 Total number of outlets expected by 2012: 100 Target consumers: Both men & women who want to look and feel good and have fascination for 100% vegetarian products Employee strength: 260 International presence: 2500 stores overseas Region with strongest presence: Delhi-NCR (13 stores) Training programs: Retail Academy was launched.


BODY Deodorant Body butter Massage Lotions & creams Hand care Foot care Aromatherapy Spa Scrubs Lip treatment Accessories Men¶s body Baby HAI R Shampoo Conditioner Treatment Styling products Brushes Men¶s hair  BATH Hand sanitizers Hand washes Bath additives Shower Soaps Scrubs Accessories Men¶s bath Baby SKI N CARE Cleansers & face wash Toners Exfoliators & scrubs Masks Day & moisturizers Facial serums Moisturizers with spf Face & eye treatments Men¶s skin care Accessories Gifts & starter kits night M AKE -UP Mineral makeup Foundation concealer Powder Illuminators primers Bronzing Blush Eyeshadow eyeliner Mascara Lip colors & liners Lip gloss Makeup brushes Accessories & tools Makeup removers & & & FRAGRANCE Eau de toilette Perfume oils Body Sprays Lotions Bath & shower Men¶s fragrance FOR THE HOM E Home fragrance oils Oil burners Candles Reed diffusers Home sprays M EN Men¶s bath Men¶s body Men¶s skin care Men¶s fragrance Men¶s hair .

FUTURE PROSPECTS y By 2014. This future expansion phase involves opening stores in key cities as well as tier II and III cities wherever the retail opportunity arises. The Body Shop targets to reach the 150-store mark. .

Sign up to vote on this title
UsefulNot useful