Publishing and the Web

Michael Sensiba Wayne State University Libraries Writing and Publishing Workshop December 8, 2007

Where do you publish?
• Traditional forms • Electronic versions • Self-publishing

Destinations
• Self-publishing (web page/blog/wiki) • Institutional/Professional Repositories • Online Journals • Web Services
▫ ▫ ▫ ▫ scribd docstoc DivShare 1000keyboards

Writing Tools
• Desktop software (e.g. MS Word, MS Publisher) • Web-based word processors
▫ Google Docs ▫ Zoho Writer ▫ Writeboard

• Wikis
▫ Pbwiki ▫ Wetpaint ▫ Wikispaces

• Scriptware
▫ ScriptBuddy

File Format
• • • • • • Plain text .RTF .DOC .DOCX .PDF Other

Companion Sites
• • • • Personal/Institutional Website Book Companion Website Author Blog Wikipedia entry

How Search Engines Rank Sites
• Prominence ▫ How high in your page hierarchy your top keywords appear (title, h1, etc.) • Frequency ▫ How often your keywords appear • Weight or density ▫ The ratio of keywords to the total number words within a web page... • Proximity ▫ How close keywords are to each other • Placement ▫ Where you put your keywords within your page shows their relative importance...Search engines favor the following areas for keyword placement: Title tag Heading tags Keyword meta tag First 25 visible words Hyperlinked text, URLS, and titles alt attributes • Off the Page Criteria ▫ Inbound Links

d from:Fredrick Marckini, in Andrew B. King, Speed Up Your Site: Web Site Optimization New Riders Publishing, 2003, p. 335-336.

Getting Found
• Search Engines
▫ Google / Yahoo / Ask ▫ Google Scholar / Live Search Academic / Infomine

• Social bookmarking sites
▫ del.icio.us / Furl ▫ Digg / Reddit ▫ Cite-U-Like / Connotea

• Directories
▫ Technorati

Issues
• Accessibility • Copyright
• WebXact ▫ Yours & Others’

• Privacy & Terms of Use • Style
• Scribd Terms of Use

▫ Creative Commons ▫ Digital Rights Management

Copyscape Scribd Copyright FAQ

• Impact & Credibility
• Impact Factors

▫ Concise, SCANNABLE, and Objective: How to Write for the Web

Web links
• • • Blogger – www.blogger.com Digital Commons @ WSU – digitalcommons.wayne.edu Americana: The Journal of American Popular Culture 1900 to Present -http://www.americanpopularculture.com/journal/index. htm scribd – www.scribd.com docstoc -- http://www.docstoc.com/ divShare -- http://www.divshare.com/ 1000keyboards -- http://1000keyboards.com/ Google Docs -- docs.google.com/ Zoho Writer -writer.zoho.com/jsp/home.jsp?serviceurl=%2Findex.do Writeboard -- www.writeboard.com/ pbwiki -- pbwiki.com/ wetpaint -- www.wetpaint.com/ wikispaces -- www.wikispaces.com/ ScriptBuddy -- www.scriptbuddy.com/ File.Extensions.org -- www.file-extensions.org/ everythingismiscellaneous.com – www.everythingismiscellaneous.com/ Joho the Blog – www.hyperorg.com/blogger/ Wikipedia: Everything Is Miscellaneous -en.wikipedia.org/wiki/Everything_Is_Miscellaneous • • • • • • • • • • • • • • • Google Scholar -- scholar.google.com/ Live Search Academic -search.live.com/results.aspx?scope=academic&q= Infomine -- infomine.ucr.edu/ del.icio.us -- del.icio.us/ Furl -- www.furl.net/ Digg -- digg.com/ Reddit -- reddit.com/ Cite-U-Like -- www.citeulike.org/ Connotea -- www.connotea.org/ Technorati -- technorati.com/ WebXact -- webxact.watchfire.com/ Copyscape -- www.copyscape.com/ scribd: Copyright FAQ -www.scribd.com/static/copyright_faq Creative Commons -- creativecommons.org/ Digital Rights Management: ALA – www.ala.org/ala/washoff/woissues/copyrightb/digitalri ghts/digitalrightsmanagement.cfm scribd: Terms of Use -- www.scribd.com/terms Concise, SCANNABLE, and Objective: How to Write for the Web -www.useit.com/papers/webwriting/writing.html Wikipedia: Impact Factor -en.wikipedia.org/wiki/Impact_factor

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