How to successfully introduce and use Coaching in Companies

Opening speech to the conference

by Frank Bresser
Budapest, 7 Feb 2012
The coaching-programme experts for over 10 years
www.bresser-consulting.com

Context of coaching in business
● found in nearly any bigger company today ● more and more ingrained into organisational life ● accepted as an effective business tool ● increasing investments in coaching  more and more coaching programme success stories
The coaching-programme experts for over 10 years
www.bresser-consulting.com

Company success stories
Examples: ● EOS Matrix ● Nordea Bank ● SAP ● BBC
The coaching-programme experts for over 10 years
www.bresser-consulting.com

Source:/ 23 detailed success stories:
The global business guide for the successful use of coaching in organisations
September 2010 available at www.bresser-consulting.com

The coaching-programme experts for over 10 years

www.bresser-consulting.com

EOS Matrix (Bulgaria)
 Building resilience in the process of organisational transformation through coaching

● Goal/Objective ● Programme design ● Outcomes/ Benefits

The coaching-programme experts for over 10 years

www.bresser-consulting.com

Nordea Bank (Nordic; Estonia)
 From good to great through coaching

● Goal/Objective ● Programme design ● Outcomes/ Benefits

The coaching-programme experts for over 10 years

www.bresser-consulting.com

SAP AG (Germany/global)
 Internal coaches: the development of coaching competences within the organisation

● Goal/Objective ● Programme design ● Outcomes/ Benefits

The coaching-programme experts for over 10 years

www.bresser-consulting.com

BBC (UK)
 Continuously improving its performance by the use of a variety of coaching forms

● Goal/Objective ● Programme design ● Outcomes/ Benefits

The coaching-programme experts for over 10 years

www.bresser-consulting.com

Key learnings for success
Common characteristics of the case studies:
● Systematic planning/implementation ● Strategic alignment and integration ● Development of a tailored, company-specific coaching definition and plan ● Coaching programme intelligence of the implementors

The coaching-programme experts for over 10 years

www.bresser-consulting.com

Key learning:

Implement coaching in a systematic, strategic, company-specific way! Check your own level of coaching programme intelligence!

The coaching-programme experts for over 10 years

www.bresser-consulting.com

Specific Management Tools for the successful design, implementation and optimization of coaching programmes are already available. Use them!

The coaching-programme experts for over 10 years

www.bresser-consulting.com

Take the implementation of coaching seriously! Go for high quality & excellence! Avoid the pitfalls!

The coaching-programme experts for over 10 years

www.bresser-consulting.com

Common situation/pitfalls in many businesses today:
● Low qualification of implementors ● Lack of well worked-out coaching concepts ● No or only little strategic integration ● Ad hoc use of coaching ● Potential of coaching not really understood ● Reluctance to talk about problems
The coaching-programme experts for over 10 years
www.bresser-consulting.com

Have an upgrade!

Modern coaching programmes of the 2nd generation, producing enormous benefits

The coaching-programme experts for over 10 years

www.bresser-consulting.com

Thank you! More information at:
www.bresser-consulting.com info@bresser-consulting.com Bresser Consulting: The coaching programme specialists for over 10 years
The coaching-programme experts for over 10 years
www.bresser-consulting.com