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Vikas Publishing House Pvt Ltd

Name Date
2003 KPMG. All rights reserved. Draft and confidential

Executive Summary Vikas Publishing - An Introduction Value Chain Promoter Profiles
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Executive Summary

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Executive Summary

About Vikas

1 Vikas Publishing was set up in 1969. The company is growing currently at over 25 percent. 2 3
Vikas has three broad divisions Madhubun (School), College - Open Market and College Custom The company markets over 1450 titles to over 25,000 institutions and 400 universities across the country and export market

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Executive Summary

Key Clients Vikas books are prescribed at top Business schools in India (IIMs) and also at leading technical universities (Anna, Delhi, Mumbai, Kolkata) Vikas has contracts with several major distance learning universities/institutions for developing customized content Over 6,000 of the targeted 10,000 schools subscribe to Madhubun

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Executive Summary

Promoters / Organization

1 The company is managed by Piyush Chawla, Sharda Chawla and Sajili Shirodkar. 2 Team strength of 204 personnel with 102 in Sales and 52 in Editorial 3 Vikas has its corporate office in the National Capital Region of India ( Noida) and has 7
branch offices in India Ongoing Initiatives

1 The company is working towards various revenue enhancing opportunities in each of its
three divisions

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Vikas Publishing

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About Vikas

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Setup in 1969 Corporate office at Noida, India Branches at Mumbai, Bangalore, Chennai, Kolkata, Patna, Lucknow, Ahmedabad; Warehouse at Sahibabad

Growing at 25% in recent years

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About Vikas (Contd)

Total Team strength of 204 (Sales 102, Editorial - 52)

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Total titles under circulation 1,450 Network of 5,000 book sellers in India and 500 book sellers in SAARC

Active database of 400 universities, 25,000 institutions, 3,500 faculty

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About Vikas (Contd)

Vikas Publishing House Pvt. Ltd

Madhubun Educational Books (School Division)

College Division

Open Market Division

Custom Publishing Division

UBS Publishers Distributors is a sister company and among the largest distributor and book exporter in the Indian book trade
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About Vikas (Contd)

We believe in empowering employees, encouraging a sense of ownership. The different departments such as Sales, Editorial, Production and Operations are handled by professionals with vast experience.

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Focus Subjects
1 College Management, Commerce,
Engineering, Competitive Examinations, Computers

2 Custom Management,


Engineering, Computers

3 School English, Hindi, Mathematics,

Social Science, Environmental Studies, Science, Computer, General Knowledge, Kindergarten (Writing, Colouring, Craft), Supplementary reading
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Select Best Sellers Higher Education

1 2 3 4 5 6 7 8 9
10 Financial Management by IM Pandey, Prof at IIM Ahmedabad Financial Accounting by SN Maheshwari, Former Prof at SRCC Business Law by MC Kucchal, Former Prof at SRCC Engineering Mechanics by S Rajasekaran, Sr Prof at PSG Coimbatore Digital Circuits and Design by Salivahanan, Principal SSN College Chennai Managerial Economics by DN Dwivedi, Former Prof at Ramjas College A First Course in Computers by Sanjay Saxena, Consultant at World Bank If I am Assassinated by Zulfikar Ali Bhutto, Former President of Pakistan Count Your Chickens Before They Hatch by Arindam Chaudhuri, Chairman IIPM Freedom at Midnight by Dominique Lapierre & Larry Collins, World Famous Authors
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Best Selling Authors School

1 Mahrukh Singh, Principal Mothers International School 2 Vijaya Subramanian, Vice Principal Sardar Patel Vidyalya 3 Geeta Dudeja, Former Principal Junior Modern School 4 Mondira Bhardwaj, Former Principal Amity Saket and The Indian School 5 Gayatri Moorthy, Former teacher Convent of Jesus & Mary 6 Mary George, Head of Department History, Modern School Vasant Vihar

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Value Chain

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Value Chain

Transmits order

Promotes books

Promotes books Transmits order Books dispatched Receives order / payment

develop/ update

Receives payment


Instructions to print Instructions to dispatch paper to printer


Films with printer


Paper dispatched

Books dispatched

Books dispatched


Books printed

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Demand Generation Process

1 College 30 member sales team visits target institutes, identifies need and promotes titles. Process also involves meeting faculty and providing specimen copies. Follow up is essential to get a prescription 2 Custom Above 30 member sales team generates leads from distance learning institutions. Exclusive custom publishing specialists identify need areas and freeze titles which are to be developed within the agreed time & finalize commercials School 60 member sales team visit 10,000 target schools and meet up with 3 decision makers (principals, headmistress, subject teachers) to promote the titles and to organize support workshops

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1 College Vikas titles are recommended at IIM Ahmedabad, IIM Calcutta, IIM Lucknow, IIM Indore, PSG, NIT Suratkal, DCE, XLRI, Bajaj, MDI, IMT, ICFAI, etc 2 College Vikas has syllabi prescriptions in Anna university, Bangalore univ, Kolkata univ, Delhi univ, UP Technical univ, Mumbai univ, etc 3 Custom Clients include Punjab Technical univ, Institute of Management Technology, Bharti Vidyapeeth, IASE univ, etc 4 School Of the 10,000 targeted schools, 6,000 are users of Madhubun books

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Demand Fulfillment Process

1 College - Orders collected from dealers/UBS, Supply from central warehouse

School - Orders collected from 1200 dealers, Supply from central warehouse

Custom - Content is customized by authors for a specific institutional need. Post review by institute, the feedback is incorporated and written approval is obtained. Subsequent to printing, packaging, sets are dispatched to the university / study centres / students depending on the need.

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Organization Structure & Promoter Profile

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Promoter Profile Piyush Chawla

1 2 MBA from International Management Institute, New Delhi Spearheading the growth of Vikas Higher Education with 40% growth each year over the last few years. 3 Initiated developing course material for Distance Education Institutions and made it the fastest growing division 4 5 Young Publisher Award, 2001 from Federation of Indian Publishers Leader with Landmark Education (A training & development organization committed to transforming lives of people)

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Promoter Profile Sharda Chawla

1 Sharda Chawla is associated with Madhubun Educational Books - the Children's Book division of Vikas Publishing House Pvt Ltd, New Delhi - since its inception. She has been involved with conceptualising, developing, selecting and publishing books for children for over two decades.

She loves children and she loves books! Publishing children's books is, therefore, an obvious choice. She is equally passionate about making learning a joyous experience for children.

She is the recepient of Federation of Indian Publishers' Award for 'Distingiuished Women Publishers, 1999' and 'Fiji Sahitya Samiti Award, 2001'.

She is on the Managing Committees of Amar Jyoti Charitable Trust and Akshay Pratishthan(both integrated schools for physically challenged students); and an Executive member of the Chinmaya Mission and the Chinmaya Vidyalaya.

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Promoter Profile Sajili Shirodkar

1 Sajili completed her CA in 1990 and worked for three years with DSP, Times Guarantee and Tata Finance.

Sajili joined Madhubun in 1993

She started with a sales focus and has extensive experience in managing other departments including editorial, operations, logistics, administration, etc

Sajili has been heading Madhubun Educational books since 1998

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