You are on page 1of 32

Fashion Capitals of the World 2010

A Fashion City or Fashion Capital is a city where the fashion industry has a relevant and important position for the local economy. Production and exporting of fashion goods, as well as fashion events like fashion weeks, trade fairs and awards, boosts its economy and raises its annual revenue, positively influencing other sectors of the local economy, like the service sector. Besides its economical power, a "Fashion City" has an active entertainment and cultural scene, attracting tourists and consumers not only because of fashion per se, but also because of its leisure variety. A Fashion City should be an object of inspiration for the professionals that are based there, with an active, vivid, strong, unique sub-culture, that can inspire not only fashion professionals, but also the people in the city, turning the street style and the street culture into an essential characteristic. This mix of fashion, business, entertainment, culture, and leisure makes a city attractive and internationally recognized as fashion centres for their unique and strong identity, differentiating themselves due to specific characteristics.

Fashion Capitals of the World 2010


This ranking was based on Global Language Monitor (GLM's) predictive quantities index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

FASHION WEEK
A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers to take a look at the latest trends. Most importantly, it lets the industry know what's "in" and what's "out" for the season. The most prominent fashion weeks are held in the fashion capitals Milan, London, New York, and Paris.

FASHION WEEK & FASHION CAPITAL


The schedule begins with New York, followed by London, with the penultimate fashion week in Milan ending the events in Paris. These four cities are the traditional "big four" fashion weeks that are followed by new emerging fashion weeks globally. The Menswear shows occur in between autumn(fall)/winter and spring/summer in Milan. Some fashion weeks can be genre-specific, such as a Miami Fashion Week (Swimwear), Rio Summer (Swimwear), Prt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week and Bridal Fashion Week, while Portland (Oregon, USA) Fashion Week shows some eco-friendly designers.

In the major fashion capitals, fashion weeks are semiannual events. January through March designers showcase their autumn and winter collections and September through November the spring/summer collections are shown. Fashion weeks must be held several months in advance of the season to allow the press and buyers a chance to preview the designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designs into their retail marketing.

New York has been crowned the fashion capital of the world after the city topped Global Language Monitor's Annual global survey for the year 2010.

Hong Kong came second. Hong Kong's second place is the highest ranking ever for an Asian city and it is for the first time that the number two spot goes to anyone other than the classic four - New York, Paris, London and Milan.

Hong Kong at night (L); a model walks in a Jacky Wong creation at an edition of Hong Kong Fashion Week (R).

London finished third

The Big Ben in London (L); a model in a Julien Macdonald creation during an edition of London Fashion Week (R).

Paris ranked fourth

The Eiffel Tower (L); a model wears a creation of Vivienne Westwood from the Spring Summer 2011 "Anglomania" collection presented during the Paris Fashion Week (R).

Los Angeles was ranked fifth

An aerial view of Los Angeles (L); a model at the Victoria's Secret fashion show in the Hollywood section of Los Angeles (R).

Milan, which ended New York's five-year reign as the top fashion capital in the annual survey last year, has been relegated to the sixth spot.

Galleria Vittorio Emanuele II at Milan (L); a model sports a creation from the Gucci men's Spring-Summer 2011 collection (R).

Sydney followed Milan by finishing seventh

Sydney Centrepoint Tower (L); a model walks the ramp wearing pieces from the Hot In The City Lingerie collection during an edition of the Sydney Fashion Festival (R).

Miami was eighth.

High rises in Miami (L); a model at the Mercedes-Benz Fashion Week Swim (R).

Barcelona was ranked ninth.

Spires of the Sagrada Familia at Barcelona (L); a model in a Mireya Ruiz outfit during an edition of the Pasarela Gaudi Barcelona Fashion Week (R).

Madrid got the 10th place.

Plaza Mayor at Madrid (L); a model in a Lemoniez Spring/Summer creation (R).

New York

ew York City has been recognized as a

top fashion capital known for its chic street and business wears and its designers. The city is known for good entertainments in musicals, interesting tour sites and various museums. New York City is known for a big cosmopolitan population, liberalism, and business central world wide. The busy and cosmopolitan society brought the qualities of the city to make it as a fashion capital. The city has produced many great designers, mostly known for the street and daily wears. Two of the most famous designers from New York are Donna Karen for DKNY and Calvin Klein. Their fashion houses became world wide famous for their chic casual and formal wears for all the people.

New York as fashion capital.


New York City isn't just the fashion design capital of the U.S., it was the fashion capital for the world for a long time. It's little wonder that top designers like Calvin Klein, Norma Kamali, and Donna Karan went to fashion school in New York City. Mark Badgley and James Mischka, Tom Ford, and Anna Sui opted for NYC fashion design school educations. The Garment District is a neighborhood of the New York City, located between Fifth and Ninth Avenues from 34th to 42nd Street. It has been known since the early 20th century as the center for fashion design and manufacturing in the United States. The Garment District is the fashion center of New York City. Approximately one square mile in area, the district is bordered by the Javits Convention Center at the extreme west, the New York General Post Office, Penn Station, and Madison Square Garden in the center, and the Empire State Building in the east. The neighborhood is home to the warehouses and workshops of the fashion industry.

Donna Karen
Donna Karen created the DKNY
(Donna Karen New York) line in New York, launched its first store in 1999 at Madison Avenue and 60th in Manhattan. Known for their causality, the line holds its fashion shows for the ready-to-wear collections in the Fall and Spring shows.

Calvin Klein
Calvin Klein founded the Calvin Klein Inc.
in 1968 and emerged as the top classic American designer. The most famous branch of the incorporation of the Calvin Klein house is the Calvin Klein Collection. They design for women and men s wears in all different areas; from casual, daily wears to formal. The related fashion houses with Calvin Klein are the other branches of the Calvin Klein Inc., the ck Calvin Klein and Calvin Klein Jeans.

Paris
P
aris is the most influential fashion capital of all in the world. The city is also known for great architecture and food. It became the top fashion capital due to its history of the fashion fanatic royalties. The city produced many famous designers and fashion houses which gained tremendous popularity all over the world. Paris is now the essential city to visit and learn fashion for the people with big dreams in the fashion industry. Karl Lagerfeld for The House of Chanel and Marc Jacobs of Louis Vuitton are one of the most top designers that made the brands more popular. Paris also has its most prominent fashion destination; the golden triangle which is formed between the Avenue Marceau, the Champs-Elyses, and the Avenue Montaigne. It also has specific roads that are dedicated exclusively to fashion.

Karl Lagerfeld
The
House of Chanel, more commonly known as Chanel, was founded by Coco Chanel in France in the 1910 s. Chanel s exquisite and luxury line has made them one of the most sought after brand of all time. Chanel has its fashion shows of the readyto-wear and haute couture in Fall and Spring shows in Paris, France. Chanel is now under is chief designer Karl Lagerfeld.

Marc Jacobs
Louis
Vuitton is a luxury French brand founded by Louis Vuitton in 1854. It the number one in luxury brands of all time. Louis Vuitton holds its fashion shows in the Fall and Spring Paris Fashion Week along with Chanel. Marc Jacob took over the company as the creative director, and

Milan
Milan is the business, fashion and design capital
of Italy, with numerous fashion and trade fairs in the Rho` district of the city. It is also Italy's second largest and richest city. The city is split into 9 zones and full of beautiful architecture, lively nightlife and many museums and exhibitions The city has produced many luxury brands from various designers and became one of the fashion destination of the world. Giorgio Armani and Gianni Versace have created a mega fashion empires from their fashion houses they created. Leading national and international fashion designers all have stores within the area between Via Manzoni, Via Montenapoleone, Via della Spiga and Via Sant'Andrea, with famous names including Armani, Laura Biagiotti, Gucci, Krizia, MaxMara, Missoni, Prada, Trussardi, Valentino and Versace

Giorgio Armani
Giorgio Armani was born on 11 July 1934 in
Piacenza, Italy. He was originally trained in medicine, then gave it up to pursue photography, before being called up for national service in 1957. He then worked in a department store, La Rinascente, as a window dresser. From 1961 to 1970, Armani worked as a designer in well-known fashion house Nino Cerruti, after which he left to pursue freelance work. In 1974, with assistance from his partner, Sergio Galeotti, he established his own company, Giorgio Armani, with a menswear label, introducing a ladies' wear line in 1975. He is known for his clean, tailored lines. Armani Exchange, one of the brand created in 1991, sells casual clothing for both men and women. Emporio Armani sells more luxury clothing and luggage goods. The brand holds its fashion shows in Milan for its Fall and Spring Ready-To-Wear collections and for its Resort collections.

Donatella Versace
Versace is one of the leading luxury fashion
brand in the world along with Chanel and Gucci. Versace was started by the Italian designer, Gianni Versace, in 1978. The fashion empire holds its fashion shows in the Milan Fall and Spring Ready-To-Wear collections and also in Couture fashion show. Donatella Versace took over the house as the vice president and creative director, and his brother, Santo Versace, became the CEO of the Versace house.

London
London is known for great architectural
marvels , and urban gathering places, such as Leicester Square, (where they hold world film premiers). London fashion is known for classic, casual and formal luxury clothing for people all around. Christopher Bailey of Burberry, and Alexander McQueen, London's McQ's founder has created London to spark as one of the classic and thrilling fashion capital. One of the most famous locations in London is King s Road which had been seen as one of the most important fashion location in the whole of Europe

Christopher Bailey
Burberry founded Burberry Prorsum in London, England in 1856 when he was twenty-one years old. He has created a fashion mega house by creating the legendary Burberry's signature black, white and red stripes. The brand creates clothing, luggage, and other fashion goods. It shows its collections in Milan Fashion Week, for their Ready-To-Wear lines for Fall and Spring, and Resort lines. The Burberry house has made into a classic fashionable brand demanded highly by the people world wide to the present day. Christopher Bailey is the current creative director of Burberry.

Thomas

Alexander McQueen
Alexander
McQueen is a creative English designer recognized world wide. He started as a chief designer for French Haute Couture House Givenchy in 1996. McQueen created his own house, McQ in January 2006 for denim based clothing line for women, men and accessories. The house holds its fashion shows for the Ready-ToWear collections in Paris for the Paris Fashion Week.

Tokyo
Tokyo is the first Asian city to be recognized as
a fashion capital. The young people have very radical styles, from punk gothic to chic street styles, which has inspired many people around the world. The name "Shibuya" is also used to refer to the central business district of Shibuya Ward, which surrounds Shibuya Station, one of Tokyo's busiest railway stations. Shibuya is known as one of the fashion centers of Japan, particularly for young people, and as a major nightlife area. Ginza is known as an upscale area of Tokyo with numerous department stores, boutiques, restaurants and coffeehouses. It is recognized as one of the most luxurious shopping districts in the world (a kin to New York City's Fifth Avenue). Many upscale western-fashion clothing flagship stores are located here. Prominent is Chanel, Louis Vuitton, and Gucci Harajuku is known for its street fashion !

Mori Hanae
Mori Hanae is one of the first designers
to be recognized in Japan. She has transformed the Japanese clothing with a mix of haute couture fashion. She started to work in the fashion industry when she attended a design school in Japan and married to a family in the textile industry. Hanae started a private company to design clothes for limited costumers and theatrical companies. Mori Hanae s first Ready-To-Wear collection was shown in New York in 1965, and opened fashion boutiques in Tokyo. Her signature clothing is kimono inspired evening gowns and jackets.

Yohji amamoto
The style he created "suppresses mode with antimode". He expresses his philosophy and avant-guard spirit in his clothing, frequently creating designs far removed from current trends. Basically, he makes a line characterized by oversized silhouettes; it typically features drapes (loose gathers and tatters) in glossy textures that naturally change with the figure's contours and movement. Often, a single color (particularly black) and a single shade are used.