FMS Delhi Jitjyoti Pegu

Soichiro Honda started Honda Motor Company in 1948  The third largest automaker in Japan  World's largest motorcycle manufacturer  World’s largest manufacturer of IC engines  Sixth largest automobile manufacturer  Unique company with a variety of products and a wide.ranging customer base  Honda’s philosophy   The Joy of buying  the joy of selling  the joy of producing .

  Exploring region by region New Global Manufacturing System   Leading innovation in the manufacturing area Double in-house resource efficiency  Digital Development Technology    Information Technology (IT) development system for automobile product. Digital Manufacturing Circle(DMC) IT system works as a global database network from design through production engineering Reduce the number of costly prototype models Maximizing efficiency of new internal combustion technology Developing and expanding the new hybrid system Shifting to fuel cell powered vehicles  The Environmental Challenge    .

motorcycles were available for the police. capital and technical ability(in 1959 already the largest producer of bikes)  Before Honda entered the US market. Increased rivalry within Japan which was forcing all major automobile manufacturers to look for alternate manufacturing facilities  Honda had the capacity. army etc  Market opportunity in lower cc bike segment .

 BCG Report [1975]    Honda's cost advantage.S. flowing from design skills did not "target" specific market segments in the U. but rather showed an ability to experiment.. couples Honda's success in motorcycles with its successful entry into the U. to learn quickly from mistakes. and thereby to discover opportunities.S. successful exploitation of scale and learning "segment retreat" response of British and American competitors Pascale's interviewed six Honda executives Having a better product. automobile market ability to go from "nowhere" to prominence despite the earlier entry of very efficient competitors like Toyota and Nissan Prahalad and Hamel have given the names "intent" and "stretch" to the processes which underlay this success "core competence" to the central skills and abilities that Honda built upon  Pascale [1984]     Prahalad & Hamel [1989. to rapidly revise design problems. 1990]     .

Providing high productivity Low cost . High discretionary and disposable incomes  Licensing as an entry method into foreign market  Economies of scale in domestic market helped Honda to penetrate into the highly competitive US market where cost played an important role  Modelled towards    High volumes per model.

Honda Civic HEV  Major expansion of sales within each of its three product lines  accelerated innovation throughout the company  manufacturing  research & development . low Emitting cars Low-carbon fuels  Near-Zero  Emission Vehicles BMW 325i. Ford Fusion. Honda Accord. Key   interventions Fuel-efficient.

Case 384049  Honda [B].com/eLibrary/ON/B0/B58/031MB58. (1989).oppapers. http://www.ht ml  Honda [A].com/essays/Honda- Case/56957  http://www. Boston: Harvard Business School.anderson. (1989).pdf .ucla.webbooks. Boston: Harvard Business School.edu/faculty/dick. rumelt/Docs/Papers/HONDA. Case 384050  http://www.

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