You are on page 1of 12

Controlling

CONTROL PROCESS & TECHNIQUES

Introduction
2

Essential function. Exercised by everyone Mgmt function useless & incomplete without control Refers to evaluation of performance & implementation of corrective actions Ensures what is done is what is intended..
Controlling

Definition
3

Management control implies the measurement of accomplishment against the standard & correction of deviations to assure attainment of objectives according to plans.

Controlling

Definition
4

Controlling is determining what is being accomplished that is, evaluating the performance & if necessary, applying corrective measures so that the performance takes place according to the plans.

Controlling

Planning & Control


5

Process of control involves comparing actual results with planned results Planning & controlling interrelated

Planning establish org. obj. Controlling establish stds of performance & compares with actual results with planned
To determine whether org obj are progressing according to plan..
Controlling

IMPORTANCE OF CONTROLLING
6

Guide to Operations Raises Employee Morale Facilitates Co-ordination Facilitates performance appraisal

Avoids Wastages
Fixes Responsibility..
Controlling

Levels of control

Controlling

Levels of Management Top Management Organization-wide Perspective 8 Concerned with Strategic issues Long time frame Middle Management Department perspective Concerned with department objectives, programs & budgets Medium time frame

Type of Planning

Type of Control

Strategic Planning

Strategic Control

goals

&
Tactical Planning Tactical Control

Lower level Management Unit/Individual Perspective Concerned with Schedules, budgets, rules & specific individual output requirements Operational Short time frame Planning

Operational Control

Controlling

Steps in Controlling
9

Setting Targets/Establishing Standard Implementation of Targets set Measurement of Performance

Comparing Performance with Plans..

Controlling

Steps in Controlling
10

Finding the causes of Deviations: Ex: shortfall in sales. Poor advertising campaign. Poor dealer relations. Problems with quality of product. Problem with the pricing of the product. Problem with the distribution of product. Better marketing strategies of the competitors, etc..
Controlling

Steps in Controlling
11

Listing out Corrective Measures For Ex: To correct short fall in sales, Change the advertising agency Budget higher funds towards advertising Prepare a new advertising campaign Increase the frequency of advertising Select additional media of advertising Improve the quality of the product, & so on.

Controlling

Steps in Controlling
12

Selecting & Implementing Corrective Measures Review or Follow-up.

Controlling