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Virgin Case Study

Group 8
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Virgins Diversification Moves


Products/Services Existing Mar Exis ket ting s New

Market Penetration

New Products & Services

New Market Development 3/10/12 Conglomerate Diversification

Virgins Diversification Moves


Products/Services Existing Mar Exis ket ting s New

Market Penetration

New Products & Services

New Market Development 3/10/12 Conglomerate Diversification

1973
Products/Services Existing Mar Exis ket ting s New Virgin Record Label (1973)

New

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1984
Products/Services Existing Virgin Record Label (1973) New Mar Exis ket ting s

New

Virgin Atlantic (1984)

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1985
Products/Services Existing Virgin Record Label (1973) Virgin Atlantic (1984) New Virgin Holiday (1985) Mar Exis ket ting s

New

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1987
Products/Services Existing Virgin Record Label (1973) Virgin Atlantic (1984) Virgin Holiday (1985) New Mar Exis ket ting s

New

Virgin Records America (1987)

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1988
Products/Services Existing Virgin Record Label (1973) Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Records America (1987) New Virgin Megastore (1988) Mar Exis ket ting s

New

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1992
Products/Services Existing Virgin Record Label (1973) Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Records America Virgin Megastore (1988) (1987) New Mar Exis ket ting s

New

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1993
Products/Services Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) New Virgin Radio (1993) Mar Exis ket ting s

New

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1994
Products/Services Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) New Mar Exis ket ting s

New

Virgin Vodka & Virgin Cola (1994)

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1995
Products/Services Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola (1994) New Mar Exis ket ting s

New

Virgin Direct (1995)

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1996
Products/Services Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) New Virgin Express (1996) Mar Exis ket ting s

New

Virgin net (1996)

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1997
Products/Services Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) Virgin Express (1996) Virgin net (1996) New Mar Exis ket ting s

New

Virgin Trains (1997) Virgin Cosmetics (1997) Virgin One (1997)

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1999
Mar Exis ket ting s Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) Virgin Express (1996) Virgin net (1996) Virgin Trains (1997) Virgin Cosmetics (1997) Virgin One (1997)

Products/Services New

New

Virgin Mobile (1999)

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2006
Mar Exis ket ting s Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) Virgin Express (1996) Virgin net (1996) Virgin Trains (1997) Virgin Cosmetics (1997) Virgin One (1997) Virgin Mobile (1999)

Products/Services New

New

Virgin Nigeria (2006)

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2006
Mar Exis ket ting s Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) Virgin Express (1996) Virgin net (1996) Virgin Trains (1997) Virgin Cosmetics (1997) Virgin One (1997) Virgin Mobile (1999) Virgin Media (2006)

Products/Services New

New

Virgin Nigeria (2006)

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2008
Mar Exis ket ting s Existing Virgin Atlantic (1984) Virgin Holiday (1985) Virgin Megastore (1988) Virgin Radio (1993) Virgin Vodka & Virgin Cola Virgin Direct (1995) (1994) Virgin Express (1996) Virgin Trains (1997) Virgin Cosmetics (1997) Virgin One (1997) Virgin Media (2006) Virgin Nigeria (2006)

Products/Services New

New

Virgin Mobile India (2008)

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Corporate Parent

Adding Value as Corporate Parent

Brand Image Central Services and Resources Integration Opportunities vertical & horizontal integration CSR Initiatives Bureaucratic Complexities

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Moving Forward

Moving into Banking Industry

Acquisition of Northern Rock

Expanding Product Portfolio Competitive Advantage

70 branches.

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Continued Pursuit in Banking

Easy Financial services to Virgin Subsidiaries Lower interest rates

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Successor to Sir Richard Branson

Challenges

Virigins corporate decisions steered by Richard. Richard himself adds to the brand image of Virgin Complex portfolio to manage Delegating authority to leadership team Richard as the mentor / chairman

Moving Forward

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Thank you Any Questions?


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