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Usability Testing

Shyamala Prayaga

Agenda
What is Usability? Usability Testing
What Why Pros and Cons

Usability Testing Techniques


Usability Testing Process

Yodlee, Inc. Copyright 2009 - 3/14/2012 - CONFIDENTIAL

What is Usability

Usability

Learnability

Memorability

Ease of Use

Efficiency

Appeal

Yodlee, Inc. Copyright 2009 - 3/14/2012 - CONFIDENTIAL

What is Usability

Usability

Learnability

Memorability

Ease of Use

Efficiency

Appeal

How easily the first time user is able to grasp and use the website?

Yodlee, Inc. Copyright 2009 - 3/14/2012 - CONFIDENTIAL

What is Usability

Usability

Learnability

Memorability

Ease of Use

Efficiency

Appeal

How easy is it for returning customer to remember the interface?

Yodlee, Inc. Copyright 2009 - 3/14/2012 - CONFIDENTIAL

What is Usability

Usability

Learnability

Memorability

Ease of Use

Efficiency

Appeal

- How easily customers can navigate? - How consistent is the design?


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What is Usability

Usability

Learnability

Memorability

Ease of Use

Efficiency

Appeal

How effectively the customers can perform tasks?

Yodlee, Inc. Copyright 2009 - 3/14/2012 - CONFIDENTIAL

What is Usability

Usability

Learnability

Memorability

Ease of Use

Efficiency

Appeal

How positive customers feels about the user interface and its experience?
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What is Usability Testing?


Technique used to evaluate a product by testing it on users

Is carried out at pre-release stage to identify and address significant issues


Can be carried out at different stages of the design process.

Yodlee, Inc. Copyright 2009 - 3/14/2012 - CONFIDENTIAL

How Usability Testing Helps?

Learnability

Measuring time taken on task Measuring the success rate


Measuring errors Tracking the navigation patterns Recording comprehension of words and graphics Measuring time taken on task

Ease-of-use

Efficiency Appeal

Recording facial expressions and comments

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Pros
Real time users are tested Users perform actual tasks Qualitative and quantitative data is recorded Provides objective information Facilitated and observed by skilled professionals

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Cons
Constrained to limited users Users tend to make mistake due to consciousness of being watched Limited set of tasks are tested and not all aspects of site usage

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Techniques
Quantitative Task Completion Analysis Qualitative Task Completion Analysis Benchmark Competitive Comparisons In-depth Competitive Comparisons Site Exit Analysis Page Usage Analysis Eye Tracking

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Process

USABILITY TESTING PROCESS

PLAN

CONDUCT

REPORT AND RECOMMEND

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Plan
Understand objectives, customers and tasks Decide the best testing technique to be used Decide on user limit, budget Prepare the task flow script Setup the testing lab

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Usability test lab example

Participant Room Observer Room

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Equipments and facilities required for testing lab


Rooms Camera Paper notes Usability testing software's like morae /silverback 1 Observer 1 Note keeper

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Conduct
Get participant Prepare test schedule Run a pilot test Run the actual testing Record events

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Report and Recommend


Report consists of the following data
Number of participants
Testing technique What script was given to participants Observations that were made Level of participation Level of facilitation/assistance

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Usability Testing Softwares


Axure (http://www.Axure.com) Morae (www.techsmith.com/morae.asp) Loop11 (http://www.loop11.com) Silverback (http://silverbackapp.com )

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Questions?

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