Professional Documents
Culture Documents
Shyamala Prayaga
Agenda
What is Usability? Usability Testing
What Why Pros and Cons
What is Usability
Usability
Learnability
Memorability
Ease of Use
Efficiency
Appeal
What is Usability
Usability
Learnability
Memorability
Ease of Use
Efficiency
Appeal
How easily the first time user is able to grasp and use the website?
What is Usability
Usability
Learnability
Memorability
Ease of Use
Efficiency
Appeal
What is Usability
Usability
Learnability
Memorability
Ease of Use
Efficiency
Appeal
What is Usability
Usability
Learnability
Memorability
Ease of Use
Efficiency
Appeal
What is Usability
Usability
Learnability
Memorability
Ease of Use
Efficiency
Appeal
How positive customers feels about the user interface and its experience?
Yodlee, Inc. Copyright 2009 - 3/14/2012 - CONFIDENTIAL 8
Learnability
Ease-of-use
Efficiency Appeal
10
Pros
Real time users are tested Users perform actual tasks Qualitative and quantitative data is recorded Provides objective information Facilitated and observed by skilled professionals
11
Cons
Constrained to limited users Users tend to make mistake due to consciousness of being watched Limited set of tasks are tested and not all aspects of site usage
12
Techniques
Quantitative Task Completion Analysis Qualitative Task Completion Analysis Benchmark Competitive Comparisons In-depth Competitive Comparisons Site Exit Analysis Page Usage Analysis Eye Tracking
13
Process
PLAN
CONDUCT
14
Plan
Understand objectives, customers and tasks Decide the best testing technique to be used Decide on user limit, budget Prepare the task flow script Setup the testing lab
15
16
17
Conduct
Get participant Prepare test schedule Run a pilot test Run the actual testing Record events
18
19
20
Questions?
21