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Product launching


Mr.Harish Menon Promoter- Mr.Sannel Financial Manager- Mr. Renji Brand manager- Ms Shelly Marketing Manager-Ms Vaneesha


NESCO company established in 1987. Its headquaters at Chennai. Sriram .S is the founder of the company. The company mainly concentrated on food products like biscuits, jams and chips. The company marketing the products in southern India and company had branches all over southern India . The company had around 50000 employees.


had achieved 60% of growth in previous year. Company has 12% of market share.

We all know how exhausting it can be living an active, busy lifestyle from job deadlines and school pickups to grocery shopping and household chores. Heat also is an another factor creating tiredness. By comparing with previous years temperature is increasing. So how you can retain your energy? How can anyone have enough energy for that all the time? NESCO has the solution for this. The solution is

Generating Energy


GEF Natural Aloe Vera Energy Drink Energy" is different from other energy drinks because it gives you both immediate and long-term energy. The immediate boost comes from guarana, a natural ingredient that is very popular in , Himalayan valleys while the long-term energy is powered by ADX7 technology: a proprietary blend of adaptogenic herbs and other nutritionals developed by a leading scientist and researchers of India.


Energy Forever is a quick, refreshing way to stay energized and alert all day long. It revitalizes you so you have the endurance and concentration to do all the things you have to do, plus the things you want to do.

SUGGESTED USE OF GENERATING ENERGY FOREVER Shake gently. Serve chilled. Not recommended for pregnant women. Consult doctor before using if you have a medical condition.

INGREDIENTS Carbonated Water, Sucrose, Dextrose, Xylitol, Citric Acid, Natural Flavors, Stabilized* Aloe Vera Gel, Taurine, Sodium Citrate, Potassium Citrate, Glucuronolactone, L-Glutamine, Guarana Seed Extract, Adaptogenic Herbs (Eleutherococcus Senticosus Root and Leaf, Aralia Mandshurica, Rhaponticum Carthamoides, Rhodiola Rosea, Schisandra) Natural Beta Carotene for Color, Inositol, Niacinamide, Calcium Pantothenate, Pyridoxine Hydrochloride, Carmel Color, Cyanocobalamin.

Aloe Vera Gel Our Aloe Vera Gel is as close to the real thing as you can get. The miraculous aloe leaf has been found to contain more than 200 compounds, including 20 minerals, 18 amino acids and 12 vitamins. A product of our patented aloe stabilization process, our gel is favored by those looking to maintain a healthy digestive system and a natural energy level. The first to receive certification by the International Aloe Science Council, this rich cocktail of pulp and liquid authenticates this product just as nature intended.


daily, either alone or mixed with pure fruit juice, it is one of the best health drinks available! INGREDIENTS Stabilized Aloe Vera Gel, Sorbitol, Ascorbic Acid (Antioxidant), Citric Acid, Potassium Sorbate (To Help Protect Flavor), Sodium Benzoate (To Help Protect Flavor), Xanthan Gum, Tocopherol (Antioxidant).

Pricing Strategies
As we are in the initial stage a high price is inadmissible to keep the image of a high quality product. Only place and promotion can add further value to the image. We are offering our product at a retail price of Rs 55 for 250ml We targeting a sale of 10 lakh cans in coming month.

As GEF is a natural energy drink, consumers buys it anytime. 80% of GEFs sales were distributed through retail Outlets. Therefore they can buy the drink in supermarkets, departmental stores, multiplex etc

Promoting Strategies

are tempting customers to buy the product by making different promotional techniques like Promoting the product in the IPL games by campaigning our product. We are also promoting our product in the IPL by advertising in the sign boards & posters


providing samples with our food products in the outlets. We promoting our product through social networking sites, Newspapers & Magzines

Current scenario

energy drinks market in India is estimated to be around Rs 500 crore. The domestic market is growing at 20 per cent a year. Globally, the energy drinks market is estimated at around $9 billion. The effect of energy drinks on consumers comes from the presence of caffeine, vitamins and, in some cases, herbal supplements. The top brands operating in this segment include Red Bull, Cloud 9, Burn and so on.


drinks can be divided into subsegments and one of these segments is energy and sports drinks These can be divided again into three different categories: Glucose energy drinks Sport drinks High energy stimulation drinks


would be not very useful to restrict the target market to the geographic areas as well as the psychographic segmentation for the targeted consumer thats because for a product GEF it would be far to narrow as it cuts across lifestyles, demographics and socio-economic boundaries.


behavioural segmentation the individuals relationship with the product and the use and benefit sought from the product. GEF is not just an energy drink it is primarily a utility drink to be taken against mental or physical weariness or exhaustion. Its use helps to increase endurance and heighten alertness as well as reactions The use of GEF helps to cope with the challenges of every day life, which includes work, leisure and sports.

Focus on

area The Athlete The Workgroups The Clubber


A non-alcoholic energy drink and therefore falls under the category of natural drinks. Represents a new category of drinks, the energy drinks Pricewise GEF is in position in which it can command a penetrating price because there simply nothing to compare it with. It is a unique functional drink, promising and delivering benefits that no other drink can offer.

The positioning policy of the company is : premium product, premium price and premium profitability. Form, features, performance, conformance , reliability, style, design A quick, refreshing way to stay energized and alert all day long. And it revitalizes the people so the people have the endurance and concentration to do all the things