Commercial Catering

Feeding the World

1 percent of all employment and was expected to realize 18% between 2002 and 2012.S.Overview  Commercial catering is part of the hospitality industry has two business sides .  According to the U.  The catering business is also comprised of a variety of different types of organizations serving multiple industries including aviation.the food service and catering equipment suppliers. and recreation. Bureau of Labor Statistics. education. THE MEDIACENTER . accommodation and food services makes up about 8.  There are 8.7 million workers employed in the accommodation and food services industry and caterers comprise about two percent of these workers.

 LSG Sky Chefs. THE MEDIACENTER .Waitress in the Sky  The airline food services business generates approximately $6 billion dollars in revenue each year.4 billion in annual revenue and serves over 200 million meals each year. is a 100% subsidiary of Luftansa that partners with 270 airlines and prepares approximately 387 million meals each year. Gate Gourmet generates $2. VA.  With global headquarters located in Reston.  Gate Gourmet is one of the world’s largest independent providers of airline catering service providers serving more than 250 airline customers. initially created by American Airlines in 1942 and known as Sky Chefs.

THE MEDIACENTER .  Annually. the federal government spends over $10 billion to provide food services to schools.  Providing healthier meals to the school children will result in caterers passing along higher food and preparation costs to the institutions they service.  The strong focus on decreasing the obesity epidemic provides a strong outlook for commercial caterers who service the educational community. there were over 5 million meals served in a school setting. in 2006.School Lunches  According to the US Department of Agriculture.

THE MEDIACENTER .Special Events  Event Catering includes everything from corporate outings and conventions to weddings. décor. and food quality and preparation are three of the primary influences in the selection of a location for an event.  Location.  Weddings often account for nearly 34% of a caterer’s annual revenues.

some caterers realizing over 100%.  According to one senior catering manager in Las Vegas. there has been significant growth. such as table rental and linen vendors. for the majority of their catering business. THE MEDIACENTER . in the catering business since 2000.Special Events  Establishments who offer catering services often rely on their relationships with other third party vendors.

THE MEDIACENTER .Take Me Out to the Ball Field  Ballpark catering is a large component of the catering industry.  Centerplate provides catering. concessions. management and merchandise services for approximately 130 North American venues. One of the largest players in ball park catering is Centerplate with revenues of over $600 millionEvent Catering includes everything from corporate outings and conventions to weddings.

In San Francisco.Take Me Out to the Ball Field  Centerplate’s approach to ballpark concessions differs from many in that it incorporates aspects of the local institutions into its fares. Cellular Field as well as Indianapolis’ Conseco Field and Louisville’s Churchill Downs. The Stinking Rose and Gordon Biersch Brewery to make fans feel at home. Centerplate has partnered with Ghirardelli Chocolate.  The Levy Sports and Entertainment Group is another sports and entertainment venue caterer that serves many large venues including Chicago’s Wrigley Field and U. THE MEDIACENTER .S.

educational entities. THE MEDIACENTER . oil and gas.  Catering equipment market is affected by growth in other markets including aviation.Catering Equipment  Catering equipment is defined as kitchen equipment that can serve at least 500 people during one shift or coffee shop equipment. It is expected that this segment of the catering equipment industry will grow by 20% over the next five years. and industry. railway. 40% of the end users of catering equipment are hotels and restaurants. shipping. Egypt alone realized the addition of 500 coffee shops contributing to the rising demand of catering equipment.  During 2004. hospitals.  According to an industry sector analysis report.

Catering Equipment Categories of Catering Equipment End Users and Percentage of the Market Category Hotels & Restaurants Coffee Shops Oil & Gas Industry % of Market 40% 30% 10% Factories Aviation Educational Entities Hospitals 8% 3% 4% 2% Railway Others 2% 2% THE MEDIACENTER .

As new tourist spots are established. THE MEDIACENTER . the hospitality industry is expected to realize strong growth in the years ahead due to greater disposable income and increased international travel. the demand for commercial caterers will continue to grow.  The devaluation of the U.Catering to the Future  According to Dr. the catering business for U. suppliers has great potential. dollar in some foreign countries puts American-based catering businesses at a competitive advantage.S. a professional forecaster of global trends.  Internationally.S. Marvin Cetron.

décor and food quality and preparation for the special events industry.Advertising Strategies  Because of the importance of location. caterers should differentiate themselves through the inclusion of these qualifications in their advertising strategies. THE MEDIACENTER .  Caterers who service educational entities should incorporate healthy options into their catering menus and then incorporate this information into their sales materials in order to target educational facilities concerned with poor eating habits of students.

Advertising Strategies  Caterers who service sports and entertainment complexes should considering a catering approach that leverages local fare into their catering menus to encourage word-ofmouth advertisement by satisfied consumers. THE MEDIACENTER .  Catering equipment suppliers should seek international opportunities for expansion by incorporating advertisements for international publications into their overall advertising strategy.

WHY TV? The answer is three simple reasons! THE MEDIACENTER .

2. 3. Your customers and potential customers use it — viewing daily for long periods of time. TV’s attributes of sight. motion and emotion let you best communicate your message to these people. Television works in dollars returned! THE MEDIACENTER .WHY TV? 1. sound.

WHY TV? Remember. Only television can give you: The right message To the right people At the right time In the right place! THE MEDIACENTER .


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