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Social Media

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A GUIDE for journalists Part 1 of 4
3/20/12

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New York City snow storm
December 26, 2010
3/20/12

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WNYC Radio: Google Map
December 29, 2010 (3 days after storm): White = snow not cleared
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Drag picture to placeholder or click icon to add WNYC Radio: Google Map December 30. 2010 (4 days after storm): Purple = snow cleared 3/20/12 .

WNYC Radio: Snow Crisis Over the radio. listeners were asked to text PLOW to 30644. the station’s mobile shortcode v The location of each text was added to a Google Map v The map was posted on the radio station’s website v Each person who texted was asked to also leave an audio report as voicemail v The audio reports were played on the 3/20/12 radio v .

“It really encourages other people to send in their story and contribute. when they hear people just like them. former WNYC news producer 3/20/12 .” —Jim Colgan.

2. 3. The audience can help journalists Journalists need to think creatively so they can use this resource well Social media can be very useful in crisis reporting 3/20/12 .Lessons Learned 1.

Journalism and Social Media Concepts 3/20/12 .

What Journalism DOES v v v v v v Inform Entertain Serve the public good Amplify the voice of the people Act as a watchdog Filter: Select and prioritize news 3/20/12 .

seek. upload) Interpret (analyze. edit. sort. discard) Produce (write.What Journalists DO v v v v v Gather (observe. broadcast. interview) Select (choose. comment) 3/20/12 . process) Distribute (publish. discuss.

“statuses” Maintain connections with many people 3/20/12 * Including images. messages. links . work colleagues) Post comments.Social Media: General Uses v v v v v Create a profile (or identity) to show others who you are Make links to things you support or like Share information* with groups (friends. family. videos.

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you’re not doing it right.If you’re not subscribing to (following) people. 3/20/12 .

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edit. discuss. sort. broadcast. process) Distribute (publish. seek. upload) Interpret (analyze.The Public Can Contribute v v v v v Gather (observe. interview) Select (choose. comment) 3/20/12 . discard) Produce (write.

New Environment The media universe has changed. and there’s no going back. 3/20/12 .

New Environment The media universe has changed. What has changed? 3/20/12 . and there’s no going back.

What has changed? How all of us gather. and consume news and information. distribute. 3/20/12 . verify.New Environment The media universe has changed. and there’s no going back.

3/20/12 Source: Debra Askanase.0 . consultant. Community Organizer 2.

2. 3. Participatory journalism Crowdsourcing User-generated content (UGC) Curation 3/20/12 .Related Terms 1. 4.

Social Media Tools & Communities 3/20/12 .

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to share information.Definition: Social Media Digital systems* that enable people. identified by profiles. 3/20/12 *digital systems = media .

USER Profiles The profile is an anchor. 3/20/12 . or a node. in the social media universe.

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Clarification Social media (SM) puts the emphasis on media (the universe) rather than on the networks (sites or apps). 3/20/12 .

What does your profile say about you? 3/20/12 .The Network People add / follow / friend you (your profile) into their network.

3/20/12 .The Network People will “un-friend” you if they don’t like what you send out.

3/20/12 .The Network Your network is valuable to you if you follow people who share meaningful information.

Your Network Who is in your network? Why are they there? Who is missing? 3/20/12 .

Data from 2011 via Michael Netzley Survey of 596 Singaporeans. 3/20/12 .

3/20/12 .Data from 2011 via Michael Netzley (1) (2) (4) (3) Survey of 596 Singaporeans.

Social Media Click to edit Master subtitle style Presentation by Mindy McAdams 3/20/12 University of Florida. USA mmcadams@jou.edu .ufl.

Keep up on the latest news and tips about social media and journalists: http://www.scoop.it/t/social-mediaand-journalists Follow these sources on Twitter for updates on the social media universe: @NiemanLab @mashable 3/20/12 .