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RafhanMaize Products Company Limited

Nadeem Muzaffar 2092-FMS/BBA/F07

Muhammad Ali Abbas 2077-FMS/BBA/F07

To be the premier provider of refined, Agriculturally based products and ingredients in the region.

Core Values of the Company


Integrity & Respect Excellence Financial Success

Introduction & Brief History Outlook


Largest corn refiner in Pakistan with Global Reach

Producer of high quality products

Contribution to agricultural development & Focus on Growth

Prestigious awards & Quality Achievements Awards

Product mix

Corn Processing Corn is one of the world largest crops. It contains a good amount of starch, which is used in the world on large scale in almost every industry. There are two types of corn grinding processes i.e. wet milling and dry milling procedure. The wet milling process is practiced in RafhanMaize to separate each and every component of the maize grain. Composition of corn grain Germ oil: 4-5% Fiber: 10-12% Protein: 9-11% Starch: 70-72% Steps involved in Corn Processing: Purchase and shelling of Corn Storage of Corn Cleaning of Corn Storage in Silo Tanks Steeping of corn (Corn Steeping Liquor) Germ Separation also known as degermination (Crude oil & MOC) Fiber Separation (Maize bran & MGF 30% upon mixing with CSL) Gluten Separation (MGM 60%) Starch Purification (Starch Slurry that is further processed in different sections to manufacture Liquid Glucose, chemically and physically modified and unmodified starches and Dextrose with Enzose Hydrol & Sweet water as by products)

Applications of Major Products in different segments


Textile Pharmaceuticals Chemicals Paper & Corrugation Foundry Reed ink Tobacco Confectionery Beverages Processed foods

Dairy and ice-creams


Baking

BMB MOC

Enzose Hydrol

MSL

Applications of Minor Products

Crude oil MGF 30% MGM 60%

Market Size

Market Share

Sales Strategy
Regular customer interaction Timely services encounters Expanding the distribution network by creating subdistributors, traders and preferred customers Customized packaging i.e. availability of products in various types of packaging, weights and volumes Reliable and efficient sources of transportation Developing sales performance and comparison reports on monthly, quarterly, semi-annually and annual basis for analyzing past performance and planning future actions i.e. sales forecasting.

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Mechanism of check and balance and verification of rates, retail prices, freight charges to monitor distributors activities and control monopolistic behavior, overcharging, stocking and blackmarketing Developing easy and convenient modes of interaction for distributors and direct customers according to their feasibility and access Playing a role of problem solver for the customer, providing him free technical advisory and guidelines for further development in his business Introduction and selling of modified and customized products

Strengths

Weaknesses

SWOT

Threats

Opportunities

The desired market targets

Customer retention

Market Expansion

Maintain Market Lead

Promote Maize Farming

Future Expansion Plans

Starch
Competitors 1. 2. 3. 4. Fauji Sethi KORN imports

Liquid Glucose
Habib ADM Shafi Dynatis Fauji Sethi Badar

Competitive Edge

Customer Relationship Management

Investment in Power Sector Proper ware-housing Construction of shed/storage IT-training sessions Promote maize cultivation Refurnishing Restricted entry in offices Power back-up Exploring markets Re-engineering of sewerage system Improving information flow Company owned transportation

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