Web 3.

0 > Semantic Web > Web Object Retrieval
Zhezhu Wen 2008.11.20


Brief Review - Web 2.0
• Collective wisdom oriented
– Folksonomy, social classification, social tagging. – Wikipedia,

• People have own contents production tools
– Digital camera, cam coder, high performance PC. – Youtube, user generated contents, flickr,

• Different contents access platform
– Kindle, iPod, PC, Internet Tablet, Mobile phone, TiVo, game console,

• Age of the long tail
– Even the weakest voice have its own stage – Blog, social network, podcast,

How to define Web 3.0
Various destination has been envisioned by researchers and industry leaders. • Tim Burners-Lee: Well organized web data • Dr. Eric Schmit: Cross platform, free, lightweight applications • Jerry Yang: Customizable application, blurred distinction in terms of S/W dev. • Reed Hastings: 10M of bandwidth to download movie. (founder of Netflix)

How to define Web 3.0 (ctnd.)
• Idealized web world that is yet to come. • Some of the aspects are impossible to be true in current technological capacity. • But, different opinions converge in following point.
– Web 3.0 as a set of technologies that offer different new ways to help computers organize and draw conclusions from online data.


Web of Data
• Today’s web is nothing but data. • Rich contents, but overflowing, disorganized and chaotic. • Heavy noises preventing signals.


Semantic Web
• Syntax: How you say something. • Semantic: Meaning behind what you say.
– I love technology Vs. I technology. – Even syntax changes, still understand the meaning.

• Internet + Web + Search engine. How we can get better? • A web that is smarter, more intelligent, that actively help people with less noise, more signals.

Semantic Web (cntd.)
• Categorizing web data.
– Vision of Dewey and today’s web. – Metadata – data describes the contents. – Something we could learn from porn. website.
• Systems of computer readable labels about content.

– RDF(Resource Description Framework)
• A new system for locating and describing information.

– Ontologies
• That would define relationships between classification categories.

• Unrealistic to expect busy people and business to create enough metadata to make the work.
– Countermeasure: make better tools for metadata

• How to relate those controversial words in ontologies?
– Marriages Vs. monogamy, polygamy, samesex relationships etc.

Wrap up the semantic part.
• Under the semantic web concept, web is…
– Becoming more like a database – With Result oriented search.

• Business are already adapt the technologies in organizing and mining information for themselves. • Two big steps:
– Making the World Wide Database – Training artificial intelligence to software.

Web Object Retrieval
• Object has attributes and actions. • Object is multi-faceted concept. • Today’s search:
– Searching single instance of attributes or actions. – One dimension data. – Organized search results again, in order to build up that object.


Web Object Retrieval (contd.)
• Web object:
– People, product, papers, places, – http://products.live.com - product – http://libra.msra.cn/Default.aspx - papers

• Revolutionary Example:
– Social relation search: http://renlifang.msra.cn/ – “Obama’s cabinet ”, “Bush’s cabinet”, “Jesus” – Reminding of influence in social network search.

• Common understanding resides in development world.
– Whatever reason drives it… – Forms voluntarily…

• It is a wishful trend that we are going to… • Not required to every development entity.
– Data mining technologies are backing up to fill the gap for those who didn’t or couldn’t participate. – With certain degree of errors…

Web 3.0, wikipedia.org A Smarter Web, MIT Technology Review, March 2007. Web Object Retrieval, WWW Conference, May 2007. Future of the World Wide Web, Tim Berners-Lee March 2007. • The Long Tail: Why the Future of Business is Selling Less of More, Chris Anderson, 2006 • • • •


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