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Stuart M. Levy has more that twenty years of experience in the field of public relations. He is founder and president of SML Communication, Inc., a Texas based training and public relations firm. As a well-know professor of public relations, he has been associated with various educational institutions, where he teaches courses in public relations. He also serves as a honorary member in the advisory committees of various professional institutions.
The first PR firm . PR – Public Relations means an industry that influences public opinion towards an organization and its products and services. The Publicity Bureau was established in 1900 by forms newspaper men with Harvard university PR Profession – Eduward Bernay’s clul Byloer Iny lee was first produlioner of PR .
sociology. Psychology. It conducts it duties press conferees politics & civil society entertainment & celebrity How PR function on effective communication target audience key issues selection criteria . political economics & Principles of management and ethics. PR Includes: Communication.
It has covered all the important points in the chapter. There is detailed introduction about each topic.In this chapter the author has just started with the PR in brief. It is explained in very simple manner without leaving any doubts in mind of the reader. Demerits They made the introductory chapter very lengthy Some part of the paragraph is not require as it has the repeated explanation . It has given the most basic of PR principles in very simple and understandable manner.
PR multicultural Cultural theory scholars labeled these different rationalities as cultural biases which supports the particular as cultural voice primes of cultural biases cultural tribe. Cultural theory proposes that each couple of life is incomplete the five way cultural theory in PR includes fatalist Voice – Fatalist voice Hierarchical voice AI voice CI voice .
The writer has given the brief detail of each theory and smartly related to it in PR DEMERITS In this chapter the writer has diverted from the topic to some extent. Because of which the chapter becomes misguidin and confusing eg confusion between the culture voice and theory . Every culture and voice is cleverly written and easy to understand. Each culture has been presented in in a very intellectual manner. The chapter itself indicates that the pr is multiculture.
Securing the best PR services must be the agenda of an organization PRCA ( public relation consultant association) is produce to clarify queries in two parts concentration on technical aspects Role of PRCA – Responsibility. design elastically. accurate and experience. . Consultancy depends upon the hour and days .crisis management etc. communication is given major importance.Value of PCR Good consultancy.
Demerits in this chapter the writer has presented it in such a way that it indicates that the consultancies of PR becomes an profit making organization . .In this chapter the author has described about how the purchasing power reflects the shares and other organization. There is the description about fees of the consultancies often. There are various consultancies that work in functioning of the PR smoothly. which is not true. Consultancies have their own criteria according to which they function and even charge their fees depending upon their status. The chapter has provided with detail explanation about the smooth functioning of the consultancies.
listen to customers Manage for tomorrow Good conduct of PR Calmed .patient & good humored . FINANCE TRANNY Business school practice real world competition and there is little scope for reputation and relations. Profit oriented Lack communication skills. PAGE PRINCIPLES Truth. The main motive of PR is reputation and relationship leads to profit. PR – Real success depends upon the public satisfaction. action.
their main aim is to satisfy their customers unlike the other profit making organization. Demerits While through the chapter the b. The chapter has very interestingly written differentiating the B -school and PR organizations it has also mentioned about the different ‘PAGE’ principles.schools has been very strongly explained compared to the PR organizations .The main motive of PR organization is make reputation and maintain the relationship with the people which leads to their profit. It has been given the more highlighted. .
PR THEORY There are seven framing models -Framing models -Framing situation -Framing attributes -Framing of risk choices -Framing of action -Framing of issues -Framing of responsibility -Framing of news .PR can be examined from a variety of frame work such as critical and rhetorical perspective.
Each theory has its own significance. Its written in a very straight format. . PR can be examined from a variety of frame works. In this chapter the writer has given the brief detail of each framing model . Demerits Every theory of framing could have been explained with good n current examples which would have been more impactful to the readers.
PR is difficult to practice related to organizational behavior Goal dimensions of PR Quest for positive image Quest for substantial behavioral relationship of an organization & PR PR Behavior Integrated PR organization Promotional PR organization Technical PR organization Restricted PR organization Typology of power .
Promotional PR etc. each strategies of PR is intellectually executed in the writing. It is gaol oriented. Restricted PR.it has also mentioned about the various aspects of PR strategies such as technical PR.In this chapter the writer has explained about difficulties involved in practicing PR in the organizational behavior. For which it PR functions as strategies and managers to generate valuable outcome of the organisation. demerits There is a lack of interrelation in each and every topic .
Organizations are goal oriented Confidence & Ability to speak Provide accurate and quick information Scientific and technical information Scientific uncertainty Factors affecting risk perception Building trust and credibility Avoiding pitfalls managing hostile situation Communication with media Interview & guidelines Planning and preparations Presentation in public meeting Able to answer question .
It’s a very simple and easy chapter. The chapter could have been short but there is too much explanation of simple topic in a lengthy manner. Demerits In this chapter the writer has mentioned same points twice or sometimes even thrice. There is repetition of same explanation. Communication is most important factor for any organization in achieving the goal. in this chapter the writer has very briefly describe about the how one is supposed to behave and maintain the posture during the conferences and interview. The writer has explained it in depth. . It has mentioned all the possible points about the interview and maintaining relationship with the media and also given various advice regarding handling of media to tackle difficult interviews.
Customer satisfaction primary goal Maintain trust loyalty of people web site design Information satisfaction Significance of electronic commerce Effective web site design Influence web relationship Online community building E-commerce web site design model Public relation strategy dimensions . Online communication is strongly influencing people PR practioners have found that technology can supplement task such as maintenance media list analyzing media clips and obtaining immediate feedback.
it mostly focuses on the trust. loyalty and satisfaction of the customers. The writer must have also suggested about the remedy to overcome such problems . As online has become the new trend.In this chapter the author has mentioned about the various aspect of the online communication. It also mentions about various terms such has graphics animation navigation ecommerce. Every Paragraph of the chapter is well describe. Demeits Though the chapter has all he good points about the online & e-commerce but fails to explain the drawbacks of online in PR.
Community information –cultural. financial geographical Providing information since 1970 & refer as I&R Community networking providing people with amazing nonstop services Electronic world Use of network CI system Barriers to using CI system Public online information behavior Individual & builds community Sense making .
In this chapter the writer has given brief discussion about the community information . The chapter has mostly covered all important aspects of CI linking to all possible fields. There is detail and minute explanation about the CI. Demerits There are irrelevant information in this chapter which is actually not require Too many information may also leads to confusion.Internet use has reverse effect by isolating individuals and decreasing interpersonal interactions.so that there is interaction among the masses. .
It includes Values Religious cultural Decision making about actions Way of ‘ism’ Different stages Pre conventional Conventional Post conventional level Professional and organizational ethics .Ethics are concerned with what people should do as opposed to what we are obliged to do.
demerits There should be more practical examples . The writer has smartly written the chapter short and precise. This is the very short chapter as compared to others. The chapter explains about the importance of ethics and value in PR.
sect oral partnering IYF &ISP Global alliance for workers and community Global partnership for youth development Nokia Entra-21 IYF Partnership & ISP Cisco system Rural youth development programmed Culture communication and compatibility Intermediary organization Power relation Globalization and ISP . IYF (INTERNATIONAL YOUTH FOUNDATION) MACRO/GLOBAL LEVEL Sect oral level Civil society Organizational level Mainstreaming ISP Inter.
CSR. Each topic covers the various aspects and there is lot to learn from it .NPI.UNDAF etc.CSO. It is mostly youth oriented chapter.USAID.CDF.ISI.This is one of the most important chapter as it covers all the vital points. it also mention about the various foundations and organization such has IYF. The writer through its writing has easily made the chapter much simpler and easy to understand Demerits Lack of examples Repeation of topic which has the same explanation .
Two way symmetrical model PR close to universal Excellency in PR Formation of attitudes and opinion Education Persuasion changing perception and onion changing behavior . PR is recognized discipline .It is an industry with millions of professionals.
. Since it I the last chapter the writer has written it very skillfully to conclude its book. Programmers and technique. Its is the vast firm under which many professionals work. The writer has describe about the how PR its goal without losing its reputation and relations. In this chapter the writer has given the simple and basic explanation about the various PR strategies. Demerits Necessity of more examples about the current affairs would have enhanced the chapter.
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