• India is the 7th largest country in the world, the largest democracy and one of the oldest

civilizations. • When many cultures were only nomadic forest dwellers over 5000 years ago, Indians established Harappan culture in Sindhu Valley (Indus Valley Civilization). • There are 300,000 active mosques in India , more than in any other country, including the Muslim world. • It is the fastest growing superpower with the second largest pool of Scientist and Engineers in the World.

• Most important studies of Mathematics like calculus, trigonometry and algebra were originated in India.

• Today, the triumph of Brand India is visible in almost all fields.

• With some aggressive Cross-border acquisitions, India has been rewriting the global business equations.
• India has established its leadership in IT and knowledge-based industries globally and has the fastest growing population of workers and consumers.

• With huge investments in Infrastructure development on the anvil, India today is a preferred investment destination.
• It has one of the world’s most rapidly growing markets, and today, Indian products and services are recognized for their quality all over the world.

Indian Media & Entertainment Industry Today, Tomorrow & Beyond . . .

An Introduction
• The E&M industry in 2010 stood at INR 646.0 billion as compared to INR 580.8 billion in 2009. Expected to reach Rs 105200 Cr by 2013, at a CAGR of 19% The E&M industry continues to be dominated by TV, print and film. Close to 1000 films are made every year. Liberal FDI policies across all the segments of the industry has boosted the growth manifolds. Government focusing on regulations to give further impetus to the industry.


• • • •

Television
• The industry was estimated to be INR 306.5 billion in
2010 showing a growth of 15.4% over 2009. • Digitization and addressable digitization are emerging as key to success of the industry. • The growth of advertisement volumes drives television advertising to double-digit growth. • DTH is the major growth driver for the industry with the addition of 12 million subscribers. • The Cricket World Cup and IPL 4 in 2011 drove advertising and viewership to a new level. • HDTV is gaining ground on the back of a successful World Cup and growing viewer interest for quality content.

Print Media

The industry was estimated to be INR 178.7 billion in 2010 showing a growth of 10.7% over 2009 numbers.

• Hindi dailies grew at the rate of 9% in 2010 as compared to 3% in 2009. • Newspaper publishers are expected to continue to increase their presence in the online format. • However, print is likely to show steady growth for the next five years.

Cinema
• The industry was estimated to be INR 87.5 billion in 2010. Multiplex owners continue to grow, with big plans for the next five years and expect that multiplex screens will double in number by that time. The market has shown a growing craze for Hollywood content and as it has increased by 30% in 2010. 3D cinema is driving the growth of digital screens in the country. More 3D films are released in India on the back of the success of Avatar.

• • •

Radio
• The industry was estimated to be INR 10.8 billion in 2010 showing a growth of 20.0% over 2009. • Phase III is expected to extend radio’s reach to 294 towns and 839 stations. It will help boost the regional growth of radio stations. • Content innovation is key for the success of radio post-Phase III.

Music
• The industry was estimated to be INR 9.5

billion in 2010 showing a growth of 25.7% over 2009. • Mobile is expected to continue to be the major growth driver for the industry.

Internet advertising
• The industry was estimated to be INR 7.7 billion in 2010 showing a growth of 28.3% over 2009. • The Indian internet advertising market is one of the fastest-growing segments in the E&M industry. • Increasing broadband penetration, successful BWA (Broadband Wireless Association )spectrum auction and the arrival of 3G will boost the means to access the internet and will in turn lead to growth in internet advertising. • Social media remains to be an important form of online advertising

Out-of-home media
• The industry was estimated to be INR 14 billion in 2010 showing a growth of 12.0% over 2009. • Infrastructure growth led to growth in OOH media in 2010. • Innovation and customization are key to OOH growth in India. • Digital OOH is expected to grow by leaps and bounds in the next few years.

Animation, Gaming and VF
• The industry was estimated to be INR 31.3 billion in 2010 showing a growth of 31.4% over 2009. • The government and private players are focusing on skill development for the industry. • Indian studios are evolving to net a greater share of outsourcing. • TV channels are driving the demand for animation content.

Future of E & M sector in India

The greatest opportunities naturally lie in those sub-areas that are expected to grow the fastest over the next few years, namely, in the development of digital distribution platforms for TV such as DTH, digital music platforms, digital media advertising (internet, mobile and digital signage) and global cinema content.

References:
• PWC analysis and industry estimates • FICCI_KPMG Report 2011 on industry prospects. • http://www.pwc.com/in

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