ICQ Confidential

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ICQ Confidential

Agenda
• • • • • • • About ICQ ICQ Milestones ICQ – The Company Mail.ru Group ICQ in Numbers ICQ in Germany ICQ Strategy
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ICQ Confidential

About ICQ
• The popular instant messaging pioneer. • Created in 1996 by the Israeli-based company Mirabilis. • Provides a full range of communication tools for mobile phones, tablets, PC, Mac and Web. • A global online community. • Owned today by Mail.ru Group.
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ICQ Confidential

ICQ Milestones

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ICQ The company
ICQ Employees - Duration of employment

ICQ Confidential

ICQ Management demographics:

18% 28% 1 year 45% 55% Man Woman

1-3 years 24%
30% 3-5 years 5+ years

ICQ-sponsored professional courses:
Design patterns 23% 23% Java scripts

Product Management
11% UX 15% 8% Dev for iOS Dev for Android 9% Management Course

11%

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ICQ Confidential

ICQ The company
Fun in the Office!

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ICQ Confidential

Mail.ru Group
• Acquired ICQ in 2011 • Synched products - ICQ users can now add friends from Mail.ru agent and vice versa (in addition to Facebook, Google Talk, VZ and other) • Distributes ICQ in Russian speaking Countries

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ICQ Confidential

Mail.ru Group – Services

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ICQ Confidential

ICQ in Numbers

* ICQ internal data 2012 9

ICQ Confidential

Germany 2012

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ICQ Confidential

ICQ in Germany (PC clients & services)
• 3.6 Million unique monthly users ** • 2 Million unique daily users * • An average user spends 4.5 hours per day, sending 75 messages to 90 friends • 70% of ICQ‘s core group is 14-29 years old*
Data by: *ICQ Data Analysys – November 2011 **AGOF - November 2011
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ICQ Confidential

ICQ Product in Germany
There are 4 different versions of ICQ in Germany, which are distinguishable through their contents and skins.

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ICQ Confidential

ICQ Product (generic ICQ)
Generic ICQ: The original (green)

version of ICQ is under complete
control of ICQ, but also prominently integrates ProSieben contents into ICQ Zones.

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ICQ Confidential

ICQ Co-Branded Product

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ICQ Confidential

ICQ Co-Branded Product

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ICQ Confidential

ICQ Co-Branded Product

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ICQ Confidential

ICQ & ProSiebenSat1. Digital
• ProSiebenSat1. Digital is our Local Stratetic Partner in Germany and Switzerland since September 2005 • SevenOne Media Austria (Puls4) since November 2007 • ProSiebenSat1. Digital launches customized, co branded versions of the ICQ clients including the respective Welcome Screen (Zones) with premium contents (e.g. video). • ProSiebenSat1. Digital is our marketing and media partner in D-A-CH
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ICQ Confidential

ICQ & SevenOne Media
SevenOne Media is the exclusive reseller of all ICQ advertising properties in D-A-CH ICQ Media - Standard Formats:

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ICQ Confidential

ICQ & SevenOne Media
ICQ Media - Special Formats:

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ICQ Confidential

ICQ Strategy

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ICQ Confidential

ICQ Vision
Enable our users : Free unlimited and enjoyable rich communication experience with everybody, everywhere

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ICQ Confidential

Free download, no ads, free SMS & calls

FREE

*

*coming soon
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ICQ Confidential

Unlimited
Any device, any platform , anywhere
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ICQ Confidential

Enjoyable
Personalization, self-expression, sharing
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ICQ Confidential

Rich Communication
Exchange files and locations, video chat

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ICQ Confidential

Experience
Intuitive, fun and optimized to platform
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ICQ Confidential

With everybody
ICQ friends, phone, IM and social network

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ICQ Confidential

Everywhere
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ICQ Confidential

ICQ Strategy
• Mobile is ICQ's key user growth • Wide platforms reach to enable crossdevice interoperability and simultaneous access

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ICQ Confidential

ICQ Optimized for Mobile

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ICQ Confidential

ICQ Smartphone Reach

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ICQ Confidential

ICQ Featured Phone Reach

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ICQ Confidential

ICQ Desktop Reach

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ICQ Confidential

ICQ Web Reach

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ICQ Confidential

ICQ Cross-Device Interoperability

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ICQ Confidential

ICQ Simultaneous Access

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ICQ Confidential

Thank you
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