This action might not be possible to undo. Are you sure you want to continue?
MADAGASCAR is a pet lounge company focussed on providing pets and complete pet services especially their cleaning, grooming, boarding facility, veterinary services, accessories, food items and gifting. People have great attachment with their pets but often find problem cleaning them at home, feeding them properly, and getting various things for them at different places. The company want to ensure and create a certain level of experience while purchasing pets and giving services to them. We are committed to provide an unprecedented range of pets not easily available in the current market. This vacuum is what we are after and thought of making a company dedicated to provide animals such as chameleons, ant farms/formicarium, spider farms, dogs, cats, birds etc. and their all service requirements. According to a research conducted by Research and Consultancy Enterprise (RACE) of Institute of Management Technology (IMT), Ghaziabad there are about 2.2 million pets in the Indian household with the population increasing by 26% every year. The pet care industry in metropolitans in India has an estimated revenue earning potential of Rs. 350 crores. Out of this around 250 crores is contributed by pet foods and the remaining 100 crores comes from grooming and healthcare sector.
The idea we are selling is ‘One-stop shop’ for all your pet needs. Initially a servicing centre would be opened up in posh area of South Delhi, i.e. Greater Kailash 2 where pet owners prominently exist and pet is a status symbol. A free after service delivery within 5 km would also be given to customers to gain that extra edge over competitors.
The main aim is to become a trusted name in pet care. The services of expert veterinary would be taken up and to begin with, tie-up with organisers of pet shows, major pet food companies and social networking tools would help. The finance will be sourced through seed capital of 18 lakh initially with each of 3 partners contributing 6 lakh thus making total finance available Rs 18 lakhs. The first year would be focussed on creating the brand value of the company through various media and promotions. The company would be able to generate good returns for its partners in the 1st year itself because of huge sources of revenue streams such as through pet sales, cleaning , grooming, food, training, pet birthdays, corporate gifting(e.g. giving 8 gold fish and 1 black fish is considered lucky in feng shui) and increasing returns following years. The company would expand 1-2 branches at the end of 3rd year when the brand name is established and the company will be able to get bank loan and in a period extending to 5 years we want to be known as a leading brand in pets caring and servicing industry. Once that is established the company will opt the option of franchising to expand nationwide in important metropolitans and where dominant pet lovers and owners exist.
.VISION:As pets provide knowledge. The company would cater to all the servicing needs of the pets. MISSION:The company envisions itself in every segment of the pets world which human have attached to and to provide services to keep this relationship a healthy one. we will be pet providers and more than a brand in the pet care industry.
The partnership would be registered under the partnership act. A partnership deed will be made specifying the remuneration and other benefits to the partners . 1932.ORGANIZATION PARTNERSHIP STRUCTURE: It would be a partnership among 3 partners with equal capital and profit share.
THE PEOPLE .
MANAGEMENT TEAM 3 members would be managing the organization.Praveen Sharma and Mohit Jain all fresh graduates armed with BBA degree Jasdeep has a certified course in organic chemistry so he would be involved in making herbal products for pet treatment and services Praveen has done crackers business during Diwali so he can use his customer handling skills A professional VET would be hired for medical services . Jasdeep Singh.
a cab driver would be hired for dropping and emergency pickup of pets .a certified groomer/hair dresser is needed to look after the grooming facilities of pets An experienced trainer.the trainers would be contacted on demand of the customers A cab driver .ADDITIONAL PROFESSIONALS TO BE TAKEN: A Vet- the services of experienced veterinary with at least 2 years of experience would be taken who would look after the pets medication A certified groomer/hair dressers.
INDUSTRY ANALYSIS .
Pets seem like perfect companions providing unconditional love and not expecting anything in return. . •Pets are also considered as fad in celebrity culture. •India has emerged as one of the best potential pet care markets in the Asian sub-continent after Japan owing to the changing lifestyles. which have encouraged the growth of pet ownership in the country. •Many old couples are living alone. rise in nuclear families and double income households.WHY: •Large number of single child in families and single parents living alone in huge cities. Be it the need of security or a desire of companionship. these people are commonly found owning pets. away from their children who have settled abroad.
The pet care industry in metropolitans in India has an estimated revenue earning potential of Rs. .In India pets are getting pampered and petted like never before. even if it sometimes causes a dent in their wallet. Ghaziabad there are about 2. Out of this around 250 crores is contributed by pet foods and the remaining 100 crores comes from grooming and healthcare sector. 350 crores. And their owners are more than happy about this. The industry is growing rapidly in India.2 million pets in the Indian household with the population increasing by 26% every year. CURRENT STATUS: According to a research conducted by Research and Consultancy Enterprise (RACE) of Institute of Management Technology (IMT).
It is estimated that there are 3. fishes and other pets.PET MARKET IN INDIA •Indian pet market is largely dominated by dogs that constitute 75 percent of total pet market followed by cats that make up 15 percent and 10 percent is made up by birds. .6 million pet dogs in the six major cities of India.
• Celebrating your pet’s birthday was a hidden need which we feel we can cater to. Hamster etc. Spider farms because they provide a great insight to the technicality of nature. • New trend of grooming pets is catching up fast.NEW TRENDS •We want people to have Ant Farms . . • We want to generate people’s love towards exquisite pets like Chameleon.
“India is predicted to supply the world with the bulk of pet-related products in the coming years” says Binoy Sahee. the Director of India International Pet Trade Fair (IIPTF) that organizes pet fairs regularly. Pet food is the fastest growing segment when it comes to pet products. . a global market research firm.PET PRODUCTS The domestic product market is expected to grow at an annual rate of 10-15% according to Euromonitor. Dogs get to choose from a variety of branded food and snacks these days.
Pet Salons: A research conducted by Dare magazine says that the total market size of the pet grooming industry was 132 crore in 2007 and is expected to grow to 399 crore by 2013. She now caters to around 4. . Preeti of Scooby Scrub Parlor got a majority of her customers from her pet food and accessories shop – Pet bytes. and the figure is rising sharply.000 customers.
98994 37111 website: www.COMPETITION: SCOOPY SCRUB & PET BYTES 14-A. Hauz Khas. 93111 28809.scoopyscrub.110016 Ph: (91 11) 32608809. 93110 28809. 3244 8809. Aurobindo Place Market.com . New Delhi .
sewage and lighting. .LEGAL COMPLIANCES:AS PER PET SHOP RULES 2010 A fees of Rs 5.000 has to be paid under Schedule B to be deposited to Municipal Corporation A certified Vet Breeders Information to be submitted to the municipality . Full time attendant .if pets are to be kept in premises at night No sale of animals to a person less than 18 yrs of age The building should be a strong structure with proper fire fighting .000 has to be paid for getting registered and then an annual renewal fee of Rs 2.
PRODUCT AND SERVICES .
bandanas. Chameleons. ties. guinea pigs etc Pet foods and accessories Pet accessories Designer T-Shirts & Sweaters Jackets & Coats Scarfs. bow-ties.Products: Pets including dogs. kittens. etc. Variety of toys Pet houses & kennels Made to order kennels Veterinarian items . birds and exquisite species such as ant house.
SERVICES: oAroma Therapy Bath oMedicated Bath oTick & Flea treatment oD – Matting oTartar Treatment oBody Clip oBreed Specific Styling oBasic Grooming oComplete Grooming oShow Grooming oColouring / Streaking oAroma/Herbal Massage .
SUPPLIERS Kennel Club of India (KCI) Mr.110053 Mob:. 102.-6 Pushta No. Gali No.5 Bhanjan Pura New Delhi .9312288234 Rohit sharma 9250689058 SUAREM KHAN 9018429627 .Verma House No. .+91.
MARKETING AND SALES STRATEGY .
chameleons. spider farms etc as they are educational in providing the dexterity of nature. Household basic market covers existing pet owners as well as potential pet purchasers who want the servicing facilities of their pets. 2. .MARKET SEGMENTS: Household markets: 1. Corporate markets : In corporate sector we are focusing on markets of gifts used in promotions and high profile deals such as gifting 8 Gold fish and 1 Black fish etc. We want to provide ant farms.
NO: Q1: Do you own a pet? Yes No Q2: Do you plan to buy any new pet? Yes No Q3: Which pets do you currently own? Which breed? (If applicable) Dog Cat Guinea Pig Others Breed:_______________ Q4: How often do you clean your pet? Weekly Monthly Quarterly Once in 6 months Q5: Cleaning being a difficult task. would you prefer getting it cleaned and groomed from expert? Yes No Q6: How often do you take your pet to a Veterinary? Monthly Once in 2 months Quarterly Occasionally Q7: Would you prefer one stop solution for all your pet need? Absolutely Yes No Q8: Would you like to get your pet ready for pet show? Why not No. would you like to keep your pet under a safe shelter? Yes No Q10: What all things do you expect for your pet which you are unable to get now? _________________________________________________________________ _________________________________________________________________ . not really Q9: You being out of home.QUESTIONNAIRE NAME: ADDRESS: PHONE.
2.MARKET RESEARCH RESULT A survey was made on a sample of 50 pet owners in South Delhi about different pet needs with following result : 85% of pets are dogs followed by cats10% & fishes5% 60% of owners clean their pets weekly while other 40% monthly 60% would prefer getting it cleaned and groomed from an expert 65% of owners take their pets monthly to a Vet followed by 25% who take them once in 2months 95% would prefer a one stop solution for all their pet needs 60% would like to get their pet ready for a pet show 85% want a good boarding facility for their pets when they are out 1. 4. . 7. 3. 5. 6.
Make people aware about different pets than dogs. Workshop for making you understand your pets and train your pets. Celebrating your pet’s birthday. . Spear heading in new markets of corporate gifts. Herbal shampoos and cleansers prepared indigenously for pets.COMPETITIVE STRATEGY All-in-one stop shop for pet needs. Transport service within 5km range. Birthday return gifts.
BRAND STRATEGY VARIETY OF PETS AVAILABLE TO CUSTOMERS MAKING A ONESTOP-SHOP BRAND PREMIUM BRAND FOR SERVICES EASY ACCESS TO ALL PET RELATED THINGS .
000 Membership = Rs 5000 yearly .PRICING STRATEGY Competitive pricing for cleaning and grooming Premium pricing for exclusive accessories and toys Special membership coupons to attract customers Some of the pricing charged will be: Cleaning= Rs 500-1500 Grooming=Rs1.000-2.000-5000 Boarding= Rs 500 per day Aroma and special baths = Rs 1.
Association with pet NGOs.ADVERTISING & PROMOTION STRATEGY Public Relation Agency Pet shows. Poster in Parks. Special food for special breeds. Free 1st wash* Free dietary plans* Get framed with your pets. Online portals and social networks. . Membership subscription. Celebrate your pet’s special days. Newspapers and media.
OPERATIONS STRATEGY .
.feet basement Near a residential area in south Delhi.FACILITIES LOCATION: 1. food. GROUND FLOOR Billing center . accessories .cleaning and veterinary service.spider farms and pet kennels.350 sq.feet ground floor with 900sq.ant farms . BASEMENT Half of the area for day boarding and the other half for grooming . pets for display .Pet products . • Cab standing outside for emergency and dropping pets.
1 attendant looking after animals at night. 2 salesman. . Billing and look-after to be done by the partners.PERSONNEL REQUIREMENTS 1 groomer +1 wash helper in beginning plus 1 more after 3 months. 1 vet. 1 cab driver.
regulations Non probable demand .CRITICAL RISK Risk of pet health Risk at boarding facility Competitors move of expansion Change in govt.
SWOT STRENGTHS: • EXQUISITE PETS • ONE IN STOP SHOP • HOME DELIVERY • HERBAL PRODUCTS WEAKNESS • BEGINNERS IN MARKET • EXTERNAL SUPPLIERS OPPORTUNITIES: • PREMIUM MARKET OF CORPORATE GIFTING • BIRTHDAT PARTIES • MARKET GROWTH RATE OF 26% THREATS: • EXPANSION MOVE BY COMPETITORS • CHANGE IN GOVT. REGULATIONS .
FINANCIAL PROJECTION .
) Seed capital (6lakhx3) 18 lakhs Total 18 lakhs .SOURCES OF FINANCE Source Amount( in Rs.
50.000 3.00.000 Total 18.000 .000 75.50.000 5.000 1.000 5.00. Computer Furniture & Fittings CNG cab along with modification Equipments Lease security Inventory Working Capital 25.000 2.00.00.INITIAL INVESTMENT Particulars Amount in Rs.
SALES FORECAST ACCORDING TO RESEARCH AND CONSULTANCY ENTERPRISE (RACE) THE TOTAL NO.000 IN 2011 A total of 80. OF PETS IN DELHI ARE AROUND 80.000 in south Delhi area Company focusing on 10000 customers .000 pets in Delhi 20.
000 50.000 50.00.000 1.20.000 12.000 1.20.00.000 36.88.000 p.000 36.000 30.000 12.000 50.20.000 .000 45.50.000 45.000 15.88.000 80.000 75.000 45.000 60.COST PROJECTION QUARTERLY Particulars Rent (1.000 30.000 15.50.000 30.50.000 Quarter 3 4.000 12.) Salesman(7500*2) Driver and cab charges Maintenance of pet Facilities Quarter 1 4.000 8.000 30.000 30.88.000 8.m.50.000 1.000 Miscellaneous Total 15.000 Quarter 2 4.000 12.00.33.000 30.000 Quarter 4 4.000 15.000 36.000 8.000 45.000 8.000 2 full time pet attendant Groomer + Helper Running Inventory Advertisements & promotion 36.50.000 30.000 1.000 1.000 1.000 30.
00.000 9.000 1.50.000 60.000 2.00.00.00.000 75.000 2.000 75.000 75.000 60.70.25.000 60.95.40.000 60.25.000 75.25.000 1.00.000 3.000 50.000 .000 90.000 50.50.000 90.000 7.000 Quarter 3 2.000 75.000 Quarter 4 3.000 11.000 1.000 1.000 50.000 40.000 60.000 60.000 50.000 12.00.000 1.000 50.000 1.00.000 3.00.00.000 1.50.000 1.000 60.50.000 Quarter 2 2.REVENUE PROJECTIONS QUARTERLY Particulars Pet sales Food items Grooming and cleaning Accessories and pet houses Birthday parties and corporate gifts Training and emergency Commission from vet Boarding fees Membership fee Total Quarter 1 1.35.
88.93.) .000 3.50.000 Return on equity(ROI) = 5.70.000 Profit = 5.55 % 184.108.40.206.000 Quarter2 9.000 Pay back year = Investment .000 8.00.000 – (38.000+5000) = 5.Dep.33.000 Cost Marginal profit Total 8.88.7 years 6.02.95.07.000 8.000 x 100 = 30.000 2.000 Net Profit= Margin. & license = 5.47.a.000 1.000(assuming 20% growth p.88.50. Average Cash inflow for the years = 18.00.ROI & BREAK-EVEN ANALYSIS: Particulars Revenue Quarter1 7.000 = 2.35.000 Quarter4 12.000) 8.000 (63.000 Quarter3 10.
EXPANSION STRATEGY .
. In a period spanning 5 years the company would take the option of franchising the business for establishing nation wide brand expanding in major metropolitans.STRATEGY The company plans to open 2 more stores in the posh areas of Central Delhi and West Delhi once it becomes successful in 3rd year by raising bank loans and reinvesting profits.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.