JAYWALKING • Jaywalking is an term commonly used to refer to illegal or reckless pedestrian crossing of a roadway. .

What the act says The statistics presented by the Traffic Management Centre (TMC) are to be believed.000 jaywalkers gallivant on city roads every single hour of the day. but in the last five years. According to the Act. . over 30. the traffic police have not stopped even a single jaywalker on the streets or fined anyone. the minimum fine for jaywalking is Rs 100.

pedestrians shall be accorded the privileges and shall be subject to • the restrictions stated in this chapter. • (c) At all other places. unless otherwise directed by a police officer. • (b) Pedestrians shall be subject to traffic and pedestrian control signals as provided in Code • Sections 40-6-21 and 40-6-22. .From the Law book • 40-6-90. • (a) A pedestrian shall obey the instructions of any official traffic-control device specifically • applicable to him.

• 40-6-91 • (a)No pedestrian shall suddenly leave a curb or other place of safety and walk or run into • the path of a vehicle which is so close that it is impractical to yield. .

and under safe conditions. Crossing roadway elsewhere than at crosswalk • (a) Every pedestrian crossing a roadway at any point other than within a marked • crosswalk or within an unmarked crosswalk at an intersection shall yield the right of way to • all vehicles upon the roadway unless he has already. entered the • roadway. • (b) Any pedestrian crossing a roadway at a point where a pedestrian tunnel or overhead • pedestrian crossing has been provided shall yield the right of way to all vehicles upon the • roadway if he uses the roadway instead of such tunnel or crossing.• 40-6-92. • (c) Between adjacent intersections at which traffic-control .

in our city. . leading to his death or severe injury at the least.Consumer Insights • Low awareness among pedestrians is to blame. Jaywalking is a very dangerous traffic offence.” he said. Joint Commissioner of Police (Traffic) Vijay Kamble says. “Moreover. many are unaware of what jaywalking actually comprises. • “It is especially so on the streets of a city like Mumbai as a jaywalker might get involved in an accident.

2011 Jaywalkers rule the roads MUMBAI: • Almost every Mumbaikar is guilty of jaywalking. but the offence was not reflected in the Road Safety Fortnight campaign conducted by the traffic police. • During the 15 days of the initiative. the traffic police hauled up more than 88.Article Monday. January 24. • But no pedestrian was pulled up for jaywalking or asked to pay the mandatory Rs 100 fine. .000 motorists for offences that ranged from drunk driving to speeding. which concluded recently.

• The Mumbai traffic police force is about 3.200 strong. but they are usually tied up in band-o-bast duties. “ • Limited manpower and cannot allocate a separate team to monitor jaywalkers. said officials. They even shout at us. we need the assistance of the local police." said a senior traffic police official. "We have to face the wrath of citizens when we pull them up for jaywalking." he said . • To conduct a drive against jaywalkers. • " Most citizens do not realize that jaywalking is an offence.

Our Campaign .

Jaywalk week • Red Carpet .Campaign To be organized by Mumbai police in association with city NGOs • Yum v/s Pandu • Pandu-sena • Anti.

ie.Yum vs Pandu • Pandu-it’s a jovial term used in day to day life by citizens referring to a traffic constable.yamraj • Pandu vs yum would be spread over print outdoor and BTL activities. • Pandu is going to be the official mascot for our drive • His partner in the noble cause would be yum. .

Borivli. . dadar. Andheri. all roads leading to major junctions churchgate. • E. bandra • Also along major linking roads.g.Pandu-sena • A chain of volunteers standing on the divider making a human barricade. • This would be done at spots were jay-walking is most prominent.

Pandu v/s Yamu .

• Although no fine would be collected from offenders • Offenders would b asked to pledge agianst jaywalking.Anti-jaywalking week • Duration-2 weeks • Print partner-Mumbai-Mirror • Extensive drive carried out supporting anti jaywalking by mumbai police. .

Social media • The drive to be promoted through the official facebook page • Activities promoted virally on the page • Regular updates • ‘#Pandu-Sena’ the twitter hash-tag for trending • Best tweets to be carried on to the print ads .

White Carpet • Roping in celebrities to launch the white carpet drive • The zebra crossings would be covered with white carpet and touched up accordingly • This would be done to give the crossings a red carpet feel • Celebrities urging citizens to use this red carpet regularly .

Creatives .


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