PRESENTATION ON THE CASE STUDY

OF KFC in INDIA - Ethical

BYSOUMIK MUKHERJEE(4018) ABHAY SINGH(4048) SANDEEP SINGH(4058) ANWAR PASA(4068) IMRAN SIDDIQUE(4033) SHADAB ALAM(4096)

000 locations around the world.200 restaurants in the United States and more than 15.In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN.       KFC Division is run by Cheryl Bachelder. with more than 36.000 units around the world.  Founded by Colonel Harland Sanders in in the early 1930s by cooking & serving food for hungry travellers. Every day. and is the world’s most popular chicken restaurant chain. the world's largest restaurant company in terms of system restaurants. 109 countries and territories around the world.Chairman & CEO . more than 12 million customers are served at KFC restaurants. Kentucky.BACKGROUND OF KENTUCKY FRIED CHICKEN  KFC is based in Louisville. Inc. President and Chief Concept Officer . KFC is part of Yum! Brands.. Yum! Brands is run by David Novak. KFC operates more than 5.

PepsiCo planned to open 60 KFC and Pizza Hut outlets in next 7 yrs in the country.KFC’s Entry in INDIA  KFC was the first fast food multinational to enter INDIA . after the economic liberalization policy of the Indian Govt. in early 1990s.   . KFC received permission to open 30 new outlets across the country & Opened first fast food outlet in Bangalore in June 1995 by targeting upper middle class population.

Issues: » Understand the significance of cultural. economic. regulatory and ecological issues while establishing business in a foreign country » Appreciate the need for protecting animal rights in developed and developing countries like India » Understand the importance of ethics in doing business » Examine the reasons for protests of PETA(People for Ethical Treatment of Animals ) » Identify solutions for KFC's problems in India .

 Protests by cultural & Economic activists.Problems for KFC Protests by farmers led by the Karnataka Rajya Ryote Sangha(KRRS) & the farmers leader was Nanjundaswamy who used the term ‘junk food’ against KFC.  Protests by PETA in the late 1990s.  Support of celebrities in against of KFC  .

•NON ETHICAL BUSINESS PRACTICE REGULATORY& ECOLOGICAL ISSUES.JOHN ABRAHAM ETC WEAKNESSES . •PETA PROTEST •UNDERSTAND THE IMPORTANCE OF •KRRS PROTEST ETHICS IN DOING BUSINESS •EXAMINE THE REASONS FOR PROTESTS •MSG FLAVOUR IN CHICKEN OF PETA •IDENTIFY SOLUTIONS FOR KFC’S PROBLEMS IN INDIA OPPORTUNITY •RETAIL BOOM IN INDIA •INDIANS YOUTH ARE ADOPTING WESTERN CULTURE •INDIAN ECONOMY •COSMOPOLITAN RAPID DEVELOPMENT THREATS •MSG CHICKEN FLAVOUR •PETA LIKE ORGANIZATIONS •POLITICAL PARTIES PROTESTING FOR JUNK FOOD •PROTEST SUPPORT FROM FAMOUS PERSONALITIES LIKE ANIL KUMBLE.SWOT ANALYSIS STRENGTHS •UNDERSTAND THE CULTURE.ADITI GOVITHRIKAR.

Questions For Discussion Question 1 Since its entry in India in 1995. What are the reasons for these protests? .KFC has been facing protests by cultural & Economic activists and farmers.

Answer 1 Need for protecting animal rights  Chicken they serve is full of chemicals (mono-sodium glutamate)  It encourage farmers to shift production of crops to animal feeding  Leaves poorer section of society with no affordable food.  .

it is justified for business organizations not to give importance to ethical values at the cost of making profits? Why or Why not? .Question 2 Do you think in the light of fierce competition.

the co. “customers are always right and if at any point of time u feel that customer is wrong. in the light of cut throat competition. should give importance to the ethics rather than the making profit. As someone very rightly said. and then you are wrong.Answer 2 No.” .    Profit comes from customers. Customer is always right. Customers have ethics.

we can understand from the case that every business organization should understand the importance of ethics by understanding the culture. regulatory & ecological issues in different countries. mainly for their suppliers in the broiler industry.CONCLUSION Finally. KFC should implement a farm level guideline & audit program . .a program which is industry-leading in the areas of poultry care and handling.

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