Michelin Tyres: In the land of Maharajas

Submitted By: Kumud Atin Abhishek Aaditya

• It is also notable for its Red and Green travel guides. • Among Michelin's numerous inventions. and for its company mascot Bibendum. Kormoran and Uniroyal (in North America) tyre brands. and – The radial tyre technology now used in modern "GREEN TYRES" that reduce fuel consumption. its roadmaps. there is the removable tyre: – The “PNEURAIL”(a tyre for trains made to run on rails). it also owns the BFGoodrich. Kleber.Introduction • Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. • It is one of the three largest tyre manufacturers in the world along with Bridgestone and GoodYear. Riken. • In addition to the Michelin brand. . colloquially known as the Michelin Man. the Michelin stars that the Red Guide awards to restaurants for their cooking.

ran a rubber factory in Clermont-Ferrand. and he and his brother worked on creating their own version. .History • Two brothers. one which did not need to be glued to the rim. it took out its first patent for a removable pneumatic tyre which was used by Charles Terront to win the world's first long distance cycle race. Édouard Michelin took the repaired bicycle into the factory yard to test. • The next day. Édouard and André Michelin. a cyclist whose pneumatic tyre needed repair turned up at the factory. • The tyre was glued to the rim. After only a few hundred metres. Édouard was enthusiastic about the pneumatic tyre. and it took over three hours to remove and repair the tyre. • Michelin was incorporated on 28 May 1888. France. • Despite the setback. the tyre failed. which then needed to be left overnight to dry. • One day. • In 1891.

(Fuel Saving) • Robust & Safer.Michelin Energy XM2 runs more by up to 15 % * as compared to a previous generation Michelin Energy Tyre.(More Mileage) • Saves more fuel. (Higher Safety) .The new MICHELIN ENERGY™ XM2 has a firm grip with the road surface which helps to reduce the braking distance and thus contributes to reducing accidents and improving safety. It also runs more by up to 28 % as compared to a leading competitor in India.Why Michelin Tyres • Runs Longer.The new MICHELIN ENERGY™ XM2 consumes less fuel thanks to an 8% reduction in rolling resistance when compared to a previous generation Michelin Energy tyre & to an 18 % reduction in rolling resistance when compared to a leading competitor in India.

52 which is +1.46% .Share Price at 17:35 on 03/26/2012 €56.

Market Share of Michelin In World • The Three Main Tyre Giants: Michelin. Bridgeston. . while others having small no. Goodyear are equally in the World Market. of share.

.S. Michelin has a Very wide geographic Coverage offering “Euromaster” in Europe & “TCI” In U. 71 Production facilities in 19 Countries and 6 Rubber Tree Plantation in Nigeria and Brazil.A.With Sales Network Covering 170 Countries.

With the aim to maximize its share in world market. 1 in Geographic Breakdown of Personnel. . Michelin is No. As Michelin intended to privilege selective capacity investment & acquisition of these High Growth Emerging Markets.

Structure of Indian Tyre Industry .

animal drawn vehicles. • Domestic manufacturers produce tyres for trucks.Tyres By Type • The Indian tyre industry produces the complete range of tyres required by the Indian automotive industry. mopeds. tractors (front. rear and trailer). buses. motorcycles. except for aero tyres and some specialised tyres. jeeps. scooters. light trucks. . bicycles and off-the-road vehicles and special defence vehicles. passenger cars.

Strategic Analysis of Indian Tyre Industry .

Defining Porter’s Strategic Model .

Motorcycle. Replacement.Defining Porter’s Strategic Model • The demand for tyres can be classified in terms of: Type: Bus and Truck. Tractor Market: OEM. Scooter. Export . Passenger Car.

Industry Analysis .

Competitive Analysis of Indian Tyre Industry .

SWOT Analysis .


Thank You Very Much .

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