MARKETING MANAGEMENT

PRESENTED BY :
• • • • • • • • Niki Mistry-66 Pooja Mutalik-73 Shruthi Nair-75 Krutika Panchal-79 Unaiza Pathan-88 Pratiksha Shete-89 Zeenat Shaikh-109 Babita Suvarna-115

BEAU-BELLE COSMETICS PVT. LTD.

. • Setting quality benchmarks and redefining customer satisfaction. • Leading manufacturer of shampoo.ABOUT US • Incorporated in the year 1985.

PRODUCT LINE AND RANGE PRODUCT LINE (1) SHAMPOO PRODUCT RANGE •DRY HAIR •OILY HAIR •COLOURED HAIR PROTECTION •FRUIT FLAVOURED •FLOWER FLAVOURED (2) SOAP (3) FACE WASH •SPECIAL SCRUB FACE WASH •REGULAR FACE WASH .

PAPER SOAP .

MARKET RESEARCH • Research through questionnaires • Insight behind launching the product .

BLOSSOMS With you…………always .

TARGETING & POSITIONING .SEGMENTATION.

STEPS IN STP. .

SEGMENTATION of blossoms • Geographic Segmentation • Socio-economic Segmentation • Psychographic Segmentation • Segmentation by volume of purchase .

Market segmentation strategies. .

Market segmentation strategies OF Blossoms • Product Differentiated Marketing Strategy .

• Factors to consider: – Company resources – Product variability – Product’s life-cycle stage – Market variability – Competitors’ marketing strategies .Choosing a Targeting Strategy.

TARGETING of blossoms Upper class Middle class Aviation industry Hospitality industry .

• Creating an image for the product in the minds of customers. • Involves implementing our targeting.Positioning. . • Based on USP.

• Select an overall positioning strategy. .Choosing a Positioning Strategy • Identifying a set of possible competitive advantages. • Choose the right competitive advantages.

UNIQUE SELLING PROPOSITION (USP) • Substitute to soap and face wash • Better quality • Dual use • Wide variety .

Marketing Mix Product Mix Place Mix Marketing mix Price Mix Promotion Mix .

PRODUCT MIX Product line and range. SKIN ORIENTED TYPES FLAVOURS AVAILABLE REGULAR SKIN •SANDAL WOOD •STAWBERRY •GREEN APPLE OILY SKIN •ROSE •FRESH LIME •HONEY AND MILK •ALOE VERA DRY SKIN .

. • Special features.Contd… • Quality. trademark and packaging. • Design. • Branding.

(20 strips) VALUE PACK No value pack available Rs 15/.Price mix BUFIN BLOSSOMS REGULAR Rs 3/.(10 strips) 10/.(35 strips) <all variety> .

Beau. st .Belle presents you the 1 paper soap with better assured quality.

• Publicity. • Displays .Promotion mix • Advertisement.

. • Sales promotion.• Personal selling.

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PLACE We can define distribution channel as “the set of interdependent marketing institution participating in the marketing activities involved in the flow of goods and service from the primary producer to the ultimate consumer.” .

At The Right Time And Right Place.Right Product With The Right Service. To The Right Customer. .

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Transportation service ROADWAYS .

PRODUCT LIFE CYCLE .

Marketing INFORMATION SYSTEMS • Recording and storing production records • Recording and storing financial data • Recording sales • Customer Feedback .

FUTURE PLANS • Dissolving Paper Soap. • Laundry Paper Soap. • Targeting children • Going international .

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