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PRESENTED BY :
• • • • • • • • Niki Mistry-66 Pooja Mutalik-73 Shruthi Nair-75 Krutika Panchal-79 Unaiza Pathan-88 Pratiksha Shete-89 Zeenat Shaikh-109 Babita Suvarna-115
BEAU-BELLE COSMETICS PVT. LTD.
.ABOUT US • Incorporated in the year 1985. • Setting quality benchmarks and redefining customer satisfaction. • Leading manufacturer of shampoo.
PRODUCT LINE AND RANGE PRODUCT LINE (1) SHAMPOO PRODUCT RANGE •DRY HAIR •OILY HAIR •COLOURED HAIR PROTECTION •FRUIT FLAVOURED •FLOWER FLAVOURED (2) SOAP (3) FACE WASH •SPECIAL SCRUB FACE WASH •REGULAR FACE WASH .
PAPER SOAP .
MARKET RESEARCH • Research through questionnaires • Insight behind launching the product .
BLOSSOMS With you…………always .
SEGMENTATION. TARGETING & POSITIONING .
STEPS IN STP. .
SEGMENTATION of blossoms • Geographic Segmentation • Socio-economic Segmentation • Psychographic Segmentation • Segmentation by volume of purchase .
Market segmentation strategies. .
Market segmentation strategies OF Blossoms • Product Differentiated Marketing Strategy .
Choosing a Targeting Strategy. • Factors to consider: – Company resources – Product variability – Product’s life-cycle stage – Market variability – Competitors’ marketing strategies .
TARGETING of blossoms Upper class Middle class Aviation industry Hospitality industry .
• Creating an image for the product in the minds of customers. • Based on USP.Positioning. . • Involves implementing our targeting.
• Choose the right competitive advantages. • Select an overall positioning strategy. .Choosing a Positioning Strategy • Identifying a set of possible competitive advantages.
UNIQUE SELLING PROPOSITION (USP) • Substitute to soap and face wash • Better quality • Dual use • Wide variety .
Marketing Mix Product Mix Place Mix Marketing mix Price Mix Promotion Mix .
SKIN ORIENTED TYPES FLAVOURS AVAILABLE REGULAR SKIN •SANDAL WOOD •STAWBERRY •GREEN APPLE OILY SKIN •ROSE •FRESH LIME •HONEY AND MILK •ALOE VERA DRY SKIN .PRODUCT MIX Product line and range.
trademark and packaging. • Special features. • Design. • Branding.Contd… • Quality. .
Price mix BUFIN BLOSSOMS REGULAR Rs 3/.(35 strips) <all variety> .(20 strips) VALUE PACK No value pack available Rs 15/.(10 strips) 10/.
Beau. st .Belle presents you the 1 paper soap with better assured quality.
• Publicity.Promotion mix • Advertisement. • Displays .
• Personal selling. . • Sales promotion.
” .PLACE We can define distribution channel as “the set of interdependent marketing institution participating in the marketing activities involved in the flow of goods and service from the primary producer to the ultimate consumer.
Right Product With The Right Service. At The Right Time And Right Place. . To The Right Customer.
Transportation service ROADWAYS .
PRODUCT LIFE CYCLE .
Marketing INFORMATION SYSTEMS • Recording and storing production records • Recording and storing financial data • Recording sales • Customer Feedback .
• Laundry Paper Soap. • Targeting children • Going international .FUTURE PLANS • Dissolving Paper Soap.