Advertisement analysis

Group members: Prabhdeep Namratha Priyam Harmanpreet

• There likes and dislikes for that particular advertisement. • What people recalled about career builder ad. of advertisements – 12 • Advertisement for furthur survey – Career builder. .Summary of data • No. • Different statements for the ad and behavior of people towards those statements.

First Recalls 16 14 12 10 8 First Recalls 6 4 2 0 Bitto Boss Euro Vision Shoppers Stop Zazoo Condoms Ikea Blaupunkt Heineken Budlight Career Builder Pepsi Fedex Doritios Brand recalls of career builder and Pepsi are high .

00% 15. .00% Zazoo Condoms Career Builder Pepsi Ikea Euro Vision Heineken Budlight Blaupunkt Doritios Fedex Shoppers Stop Bitto Boss Conclusion: No comments….Recalled the most.00% 20.00% 0.3 Recalls 25.00% Series1 10..00% 5.

Does specialization affects the thought process ? Ads 1 2 3 4 5 6 7 8 9 10 11 12 B 0 2 0 4 2 1 3 1 5 4 1 1 M 0 5 0 15 6 6 5 6 10 8 2 4 H 0 2 1 4 2 2 1 2 4 2 0 0 O 0 8 0 12 5 4 4 7 12 6 2 3 F 0 10 0 16 12 6 10 6 16 16 0 5 Bitto Boss Euro Vision Shoppers Stop Zazoo Condoms 01 02 03 04 Ikea Blaupunkt Heineken Budlight Career Builder Pepsi 05 06 07 08 09 10 Fedex Doritios 11 12 .

Specialization doesn’t make any difference. .18 16 14 12 B 10 M H 8 O F 6 4 2 0 1 2 3 4 5 6 7 8 9 10 11 12 Conclusion: sabka khoon ek hota hai.

3 4 5 6 7 8 2. 21 9 10 11 12 Males recall the ads of zazoo condoms and career builder . 12 6. 30 9. 9 8. 1 12. 9 4. 0 0 1 2 3. 10 7. 6 3 11.Recalled the most by males: male 30 25 20 15 10 5 1. 9 5. 25 10.

Recalled the most by females 12 10 8 6 4 Recalled the most by females 2 0 Females recalled Ikea and Euro vision ads also .

Portion of batches who recalls the career builder ad 33% PGDM 36% EBIZ 1 EBIZ 2 31% .

Concepts which are liked by males 16 14 12 10 8 Concepts which are liked by males 6 4 2 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 5th – concept of ad 7th – follow your heart 5 0 .

3rd . 7th ……so on Conclusion : liked almost half of the elements !! . 5th .concepts liked by females 6 5 4 3 2 1 0 concepts liked by females 0 1 2 3 4 5 6 7 8 9 10 12 13 14 15 16 17 18 19 20 21 22 Likes : 1st .

4.15.disliked elements females .16.males Dislikes females 12 10 20 18 16 14 12 8 10 males 6 8 females 6 4 4 2 2 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 0 0 1 2 3 4 6 11 12 14 15 16 17 18 19 20 Almost negligible 20 0 2.

. Note : The conclusion out of these analysis is that whenever an advertisement has to be made and the product or the services that are to be promoted . only one employee and product was not clear for some people.Behavior pattern towards Likes and Dislikes • Females Females liked almost everything about the advertisement. For example : Actual heart and heart popping out. • Male Whereas males somehow disliked some things . the composers have to be carefull if it is more of a particular gender oriented because their likes and dislikes may affect the sustainability of that product or service.

those ads probabily be recalled the most. .Category of recollection 100 90 80 70 60 50 40 30 20 10 0 Heart Boss & Employee Job & Career Others Series1 If makers use this kind of elements in ads.

• This advertisement grabbed my attention. .50 0 50 1 45 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 40 35 30 Strongly Agree Agree 25 Neutral Disagree 20 Strongly Disagree 15 10 5 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 More than 67% of people AGREE • The advertisement was appealing.

• I have seen a lot of this type of advertisement. • The advertisement was amusing. . • The advertisement was convincing. • There was something different in this advertisement. • The advertisement was imaginative.More than 50% of people AGREE • The claims made in the ad were believable . • The advertisement was irritating. More than 50% of people DISAGREE • The advertisement looked worn out and dull. • This advertisement is not very easy to forget.

.16 14 12 10 8 6 4 2 0 Bitoo Blaupunkt Budlite Brand Wise Remarks Count Career Builder Doritos Eurovision Fedex Heineken Zazoo Examples of alpenlibe with ads .

people see.Prabdeep gang .Advertisement.. people feel. people associate but…. Concepts are actually built by the Market Researchers .

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