Presentation on Rural Industry

By:-Rimsee Chhajer Nivedita Singh

Rural Industry
 An industry where the creation of products and services is home-based, rather than factory-based. While products and services created by cottage industry are often unique and distinctive.
Cottage Industry is a specialized form of small scale industry where the production of the commodity takes place in the homes and the labor is supplied by the family members only. The basic characteristic feature of Cottage Industry is that it is basically unorganized in nature and come under the group of small scale industry type.

Significance of Rural Cottage industry
 Provides


 Enables

the rural population to supplement the

slender income
 Occupation  Provides

to rural population

employment during off season, drought

and famine
 Develops  Suits

rural talents, helps to uphold the culture

a country like India

Classification of Rural Cottage Industry
Agro Based Textiles Handlooms & khadi

Ghani oil, processing of cereals & pulses, sericulture, coir, bee keeping

Wood Related Carpentry, handmade paper, bamboo & cane work Metal Wares Leather Aluminum vessels, brassware, Leather Processing

Pottery & Ceramics

Pottery & Ceramics
Ink & dye

Miscellaneous Non edible oil soaps, lime, shellac, gums & resins

Kachi ghani


Cereals & pulses



Leather processing

Cane work

Pottery & ceramics

Oil soaps



Promotion of Rural Cottage Industry
KVIC – khadi and village industries commission:These helps rural folks in:
 

Technology upgradation Getting artisans organized

   

Getting credit from the institutions
Procurement & supply of raw materials Establishment of work sheds Domestic marketing through retail showrooms Export marketing whenever possible

Continue:DIC - District Industries Centers :

District Industries Centers have been assigned to play an important role in the field of marketing.

The duties of this functionary are :


To organize market surveys, market development

2) 3) 4)

To organize marketing outlets To liaise with Government for procurement agencies To convey market intelligence to entrepreneurs.

An artisan (craftsperson) is a skilled manual worker who makes items that may be functional or strictly decorative, including furniture, clothing jewellery, household items, and tools.


Textile handicrafts

Stone Craft








Areas Renowned for production of handicrafts:Metal ware Moradabad, Aligarh, jodhpur, jaipur Woodenware Srinagar, jagdalpur, Bangalore, Mysore Hand printed Textile Embroidered goods Jodhpur jaipur, sanganer kutch, jaisalmer, lucknow

Marble Crafts Agra, chennai Zari goods Jewellery Rajasthan, chennai, bastar Moradabad, jaipur, kohima, nagaland

Paper craft

Kashmir, jaipur

Challenges for rural artisan sector
 Disappearing

market  Lack of financial support  Lack of proper quality control & standardization  Inadequate infrastructure  Lack of training & feedback  Abject poverty  Lack of access to key market

Marketing Strategies
 Organizing

self help group  Organizing of exhibitions by govt. bodies  Organizing of regional craft based fairs  Formation of co-operative societies of craftsmen