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UK .Redefining Homeware Retailing: Marks & Spencer Lifestore. Gateshead.

Working with low furnitures: Deichmann Store .

Paris .DJ as element of store design: La Caravane @ Lafayette V.O. Store.

Store.O. Paris .Warehouse Atmosphere for Kids: Lafayette V.

Munich .Integration Communication and Design: O2 Store.

Spaciousness and brightness: Douglas Perfumery. Cologne .

Hamburg .Feelgood effects for outdoor freaks: Globetrotter.

Bolzano (Italy) .Sportler.

Exotic flair for every customer – European Food Stores expand fresh product range (Edeka Elskamp. Germany) .

Combining nostalgic atomosphere with modern store design (Edeka Elskamp) .

Making „Dead Corners“ more attractive (Edeka ) .

Hamburg .Accentuating products: Goertz Shoe Store.

Light changes atmosphere: Yves Rocher Paris .

Playing with light: Allianz Arena Shop. Munich .

Munich .Shop and watch the soccer game: Allianz Arena Shop.

Light creates unexpected effects: Edeka Supermarket. Germany .

UK .Experiencing the difference: SLI Sylvania Lighting.

Germany .On top in fashion: EuroDisplay.

Denmark .Every day a new look: Hindsgaul Mannequins.

The Netherlands .Changing Atmospheres: Philips Lighting.

Germany .Lighting for fresh food: Baero.

.A 250 year old Olive tree can create a very special atmosphere. Ueberholz... Germany .

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The merchandising practice of displaying a brand of products directly above and below each other Where possible (space permits) categories are vertically blocked to make it easy for our customers to shop • • .Stocking a line of similar products so they form a horizontal pattern across a single shelf Vertical .Horizontal Vs Vertical Selling • Horizontal .

It is aesthetically appealing more • • It is difficult and dangerous to lift large heavy products from the top shelf for both customers and staff .What is Sizing? • Sizing – within a group of similar products it is best to position smaller items on the top of fixture and larger items on the bottom of the shelf.

and customer demand is high or constant. The number of facings a product has.What is Facing? • • Facing – refers to the number of times a product is positioned side by side across a display area. it means that this product has 6 facings. Example: If 6 bottles of Pepsi sit side by side on a shelf. If the product is a best seller. you would have more facings of that product in relation to a poor seller. is advised by Head Office The number of facings is determined by several factors including: – Product sales / profitability – The delivery schedule – The capacity of the display area • • • .

Facing – Good vs Bad Products not filled across the whole facing   Products filled from front to back across the whole of the facing .

What is Levelling Down and Bring to Front? • • Levelling Down and Bring to Front – Is done after a product has sold down. normally after several hours of trade Before the evening after work rush all nominated customer service associates go onto the shop floor and tidy sections. which includes levelling out and bring to front At the same time. nominated customer service associates will need to remove any empty cartons or displays trays from the fixtures This ensures that it is easily accessible for the customer Better for Stock Management Side View Side View Side View • • • Levelling Down Back Front Back Front Back Full Fixture / Just Replenished After trading during the day the stock sells down Leaving all stock now at the back of the fixture Making hard for customers to reach To make it easy for the customer and so that our fixtures look neat and tidy. product is levelled down Front .

Bad Stock not levelled down and cardboar d removed   Stock levelled down and cardboar d removed .Levelling Down and Bring to Front – Good vs.

What is Hang Sell? • Hang Sell – Allows you to display products that can’t be effectively merchandised by stacking them on a shelf For Example: Razor Blades Only products suitably packaged by the manufactures will be sold via hang sell (have appropriate holes in packaging) Products that are heavy can not be displayed via hang sell • • • .

Hang Sell – Good vs Bad Stock that cannot go on a hang sell   Stock that can go on a hang sell .

What is Shelf Edge Label (SEL) Positioning? • All products sold should have a Shelf Edge Label (SEL) so customers know how much that product costs A shelf edge label contains valuable information for both customers and staff (price. size of the product) SEL Positioning – gives the store teams a guide of where a product is located and how much space (facing) a product has It is essential that SEL’s are positioned and maintained as per the Planogram • • • . product description.

products must only be placed on show above the correct SEL.What is Shelf Edge Label (SEL) Positioning? • • • • • • • All products sold will have a Shelf Edge Label (SEL) so customers know the product costs A shelf edge label contains valuable information for both customers and staff (price. you will be responsible for positioning SEL accurately on the new display . product description. Positioning Shelf Edge Labels is primarily done by a dedicated person in your store (price coordinator). but may also be done by others When implementing a planogram. size of the product) SEL Positioning – gives the store teams a guide of where a product is located and how much space (facing) a product has It is essential that SEL’s are positioned and maintained as per the Planogram Also.

Ensure Shelf Talkers if required are positioned directly beside the SEL.Rules to Positioning SEL • When positioning SEL labels it important to ensure: They are correctly inserted into the plastic stripping. They are positioned directly below the product. . They are positioned to the left under the first facing. They are visible.

A Shelf Talker is a temporary marketing tool that is used at the point of purchase (fixtures) and draws attention to a particular product It is normally made of paper and highlights specific occasions eg Special Price. New Line or Deleted Line Shelf Talkers are positioned on the shelf adjacent to the SEL and on off location displays • • 1 2 3 .What is a Shelf Talker? • Shelf Talker .

Shelf Edge Labels – Good vs. Bad Not correctly positioned missing SEL Correctly positioned and all SEL on all products   .