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Presentation : General Electric

SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at

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4/6/12

Table of Contents • History of GE GE Today Marketing Mix Marketing Strategy Vulnerability Click to edit Master subtitle style Recommendation • • SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at • • • 4/6/12 .

SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at Click to edit Master subtitle style 4/6/12 .

World’s 2nd largest company. Revenue surpasses $ 100 b 2010.History of GE It all started with the flicker of a light bulb and soon enough GE was off and running… 1998. founded Radio Corporation India(RCA) 4/6/12 . 4th in brand equity SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at 1919 .

000+ employees worldwide … 2009 Revenue US$157B Energy Infrastructu re SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at Technolog y Infrastruc ture NBC Universa l Capital Financ e Home & business Solution Energy Services • Oil and Gas • Power and Water • • • • Aviation Healthcare • • • • • 4/6/12 Transportation Network Stations Entertainment Universal • • • Sports/Olympics • Capital Aviation Services Energy Financial Services Real Estate Appliances and Lightning • Intelligent platform • .This is GE Operating in 100+countries … 130+ years … 300.

Taglines and Logos • “Live better electrically” “Progress for people” “We bring good things to “Imagination at work” • • SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at life” • 4/6/12 .

"GE does not have a mission statement. but its operating philosophy and business objectives are clearly articulated each year in the Letter to Shareowners.." What we do SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at How we work Passionate Curious 4/6/12 Resourceful Accountable Teamwork Committed Open Energized . per se. Employees and Customers in the Annual Report.

The Marketing Mix SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at 4/6/12 .

The Marketing Mix SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at 4/6/12 .

e. financial and business related support 4/6/12 .Marketing Strategies Internal Customers : Employees & partners in business SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at • • GE highly values its internal customers i. its employees and compensates them appropriately The Company considers its suppliers as apart of their system and facilitate them by providing them technical.

which produces the required satisfaction amongst the 4/6/12 customers. Customer service is very core in GE.Marketing Strategies GE has a major thrust on relationship marketing. on time delivery and performance . GE follows it religiously A recent strategy adopted by GE is offering financial services to the customers who didn’t have enough money SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at GE has high emphasis on competitive prices. It adopts this strategy for retaining its major consumers By analyzing the needs of customers GE is able to invent new modalities. correct transaction processing.

SOx. Keep the public informed on progress Operating Performan ce • SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at Customer Value Lower Electricity Usage Improved Fuel Consumption Increased Efficiency + Environment al Performance • • Reduced emissions – NOx. Grow revenues to US$20B by 2010 by delivering 2 customer value . Improve our energy efficiency and lower our GHG 3 emissions . Hg and CO2 Zero Emissions (Renewable Power) Reduced Mercury Content (Lighting) • • Economical Maintenance 4/6/12 • • . 4.ecomagination : Committed to Deliver R&D investment from US$700M to US$1.5B by 2010 1 Increase .

Vulnerability • Corruption & lobbying (Pentagon & Israel cases) • SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at 4thlargest air & water polluters which is threat for their brand name • Rising commodity prices & increasing inflation rate 4/6/12 .

Vulnerability High exposure to financial markets Underperformance in growing economies SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at Global currency fluctuation Brand equity is at stake due to operations in diverse sectors 4/6/12 .

Recommendations • Collaborate with local companies in international market Use of print & electronic media for spreading awareness in international markets GE should utilize the power of social media in best possible way Parallel to corporate advertisements GE should also focus on B2C advertising The media arm of GE – “NBC-Universal” should collaborate with local media groups in order to advertise GE 4/6/12 • SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at • • • .

ge.com/2010/11/b2b-marketin SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at • http://barbradozier.com/case-study/general-electric-case-stu • http://ahundredmilesanhour.com • 4/6/12 .blogspot.com/2010/02/18/a-report-on-the-in http://www.wordpress.References • http://marketingteacher.

SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at Thank You!!! 4/6/12 .

SJ M S O M – M G 7 1 2 Gr ou p Pr es e nt at ??? 4/6/12 .