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• AMUL • CSR • Activities

AMUL

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Meet Joshi Nilesh Joshi Anil Varma Himal Vora

AMUL is Number 1 Dairy brand in India. AMUL-The Taste of India. Multi-Dimensional impact on Rural Economy & Society.A-Anand M-Milk U-Union L-Limited AMUL means “priceless” in sanskrit. .

• A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. • The brand name Amul mean “AMULYA”-suggested by a quality control expert in Anand. . is a dairy cooperative movement India with 250 liters of milk per day with name „KAIRA DISTRICT COOPERATIVE MILK PRODUCERS‟ UNION. Verghese Kurien.the man behind the success of Amul.History • Formed in 1946. Former chairman of the GCMMF. (GCMMF). • Dr.

of Village Societies: 13.79 million No.328 Total Milk handling capacity: 11.4 million litres Milk Drying Capacity: 626 Mts. per day .Over view of company • • • • • • • Members: 13 district cooperative milk producers' Union No.22 million litres per day Milk collection (Total -2008-09): 3. per day • Cattle feed manufacturing Capacity: 3500 Mts. of Producer Members: 2.05 billion litres Milk collection (Daily Average 2008-09): 8.

in ways that are both good for business and good for development.´ • To meet with the CSR it is expected that a business in its entire procurement-production-processingmarketing chain should focus on human development involving the producer. the consumer. the worker. the supplier. the civil society. and the . the local community. THE AMUL • Corporate social responsibility (CSR) has been defined as the commitment of business to contribute to sustainable economic development working with employees. and society at large to improve their quality of life. their families.CORPORATE SOCIAL RESPONSIBILITY.

CSR Structure .

V. 41. . 50 Millions for reconstruction of the school buildings damaged in the 2001 earthquake in the Kutch area. The epicentre of the quake was located in Kutch district. hundreds of thousands were rendered homeless and damage of billions of Rupees was done. GCMMF formed a specific organization named "Amul Relief Trust" (ART) under the Chairmanship of Dr. tens of thousands were injured. Four of these schools started refunctioning from the last two academic sessions and the other two schools from the current session.9) hit Gujarat on 26th January 2001.1 millions in Kutch area. Kurien in 2001 with a donation of Rs.AMUL RELIEF TRUST    A devastating earthquake (Richter scale – 7. The Trust reconstructed 6 schools damaged by the above earthquake at a cost of Rs. It caused death of thousands of people.

Amul Relief Trust  A school reconstructed by Amul Relief Trust in the earthquake affected Ratadia Village in Mundra Taluka of Gujarat.  A school reconstructed by Amul Relief Trust in the earthquake affected Devpar Village in Mandvi Taluka of Gujarat .

Amul Relief Trust  A school reconstructed by Amul Relief Trust in the earthquake affected Toda Village in Mundra Taluka of Gujarat  A school reconstructed by Amul Relief Trust in the earthquake affected Kathada Village in Mandvi Taluka of Gujarat .

• The idea is “one member five tree (2009).98 lakhs trees .GREEN GUJARAT TREE PLANTATION CAMPAIGN • The milk producer of Gujarat dairy cooperatives are conducting mass tree plantation drive every year on independence day for last three years. • Amul Coops plant more than 311. district and state level dairy cooperatives. • The entire plantation activity is coordinated at all the three tiers of Anand pattern – at village.

 3100 women participated in this programme.  Organization of AMUL YATRA in Anand.  To develop and enhance leadership skill and qualities among women.  . MOUNT ABU. BRAHMAKUMARIS.CSR – Others activities Encourages woman to participate in dairy co-op societies .  Amul’s member unions organized three self managing leadership workshop at PRAJAPITA.

Conclusion  CSR activity .

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