Writing right!

A lecture by Vidya Krishna IGTC 14th September 2011

Good Writing
Basic Principles

Good Writing • • • • • • • Having a clear purpose Being audience focused Stating your message clearly Staying on the topic Observing economy of words Using simple sentences Considering your delivery strategy .

Having a clear purpose • • • • • To explain or justify To inform To influence action To deliver good/bad news To direct action .

Be audience focused • Understand – Your readers – Needs – Preferences – Attitudes – Knowledge levels – Understanding and processing styles – Visual v/s verbal cues – What’s in it for them? .

State your key message clearly • Key message and takeaway in one or two sentences • Best placed in the beginning or at the end • One message=one document .

Stay on the Topic • Solid connection with the key message • Do not overwhelm the reader with data. details or trivia • How does the data help to convey the key message? .

Economy of Words and Simple Sentences • • • • FRESH FRIED FISH SOLD HERE KISS Shorter the better Economy of words means – Key message stands out – Saves your readers valuable time • Use simple sentences .

Consider your Delivery Strategy • Authorship – who should the communication come from? • Timing – right time – not too early / too late • Format – formal letter. memo or e-mail • Would a phone call or presentation be more effective? .

Start up and Scoping Strategies • Start up strategies – Questioning – what questions will I be asked? – Outlining – Examination paper style – academic and report writing – Brainstorm outlining method – writer’s web – Free writing method – rule free • Scoping – Broad v/s narrow focus – Will determine depth .

The First Draft Getting it down .

Get it down first! • Introduction • Getting it down – Benefits – How to begin • Structure – Beginning – Middle – End • Build on strong paragraphs • Use design elements to lighten the reader’s load – Use headings and subheadings – Break up long blocks of text – Let graphics tell part of the story .

Build on Strong Paragraphs • Begin with the familiar. end with the new • Limit the number of subjects in each paragraph • Make the audience the key subject of key sentences • Include an issue. begin with a general statement . a point and a discussion • Alternatively.

Create Transitions • Between paragraphs and between sentences in paragraphs (active and passive learning) • Some key transition words – – – – – – – – – – – Consequently Likewise As a result In addition Nevertheless On the other hand Until that time For example Finally Meanwhile Furthermore .

Use Design Elements • Why? – Make the document more inviting to the reader – Improve reader comprehension – Aid to speed up reading .

Use of bullets • Offerings under internet marketing services are typically geared towards getting customers to visit. spending sufficient time at and persuading customers to buy from your website • Internet marketing services help – Getting customer to visit the site – Increasing time spent at the site – Promoting purchase from the site .

Use Design Elements • How? – Use headings and subheadings • Fonts. capitalization and indentation – Break up long block of texts • To highlight a sequence of actions • To organize a list of items • To list parts of a whole – Let graphics tell part of the story – Remember. more is not always better .

Getting It Right The Editing Craft .

Purposes of Editing • • • • Editing for content Editing for style Tightening and sharpening sentences Editing for accuracy .

Editing for Content • Check the beginning – attract and sustain interest – Tell them why and what’s in it for them • Look for compelling logic in the middle – Pay attention to transition elements – Deliver what you promise • Wrap up tight – – – – Closure Reinforce Call to action Back to the beginning .

subordinate/ superior – Goal – cajole. congratulate. collaborative. good/bad news. impersonal. customer oriented. persuade.Editing for Style • • • • Active v/s passive Personal v/s impersonal Colorful v/s staid Determinants of style – Situation – adversarial. collegial. inform. social – Relationship with the reader – arms length. report or warn . negotiating. conciliate. convince. greet.

Tighten and Sharpen those Sentences • Economy of words • Use jargon and bureaucratic language with caution • Sentence structure • Sentence length • Voice .

• Remuneration • Pending assessment of • In consequence of • Henceforth and hereafter • Prioritize • Optimal Write… • Payment • Until • As a result • Starting today • Rank • best .Simplify Instead of….

Editing for Accuracy • Spelling – confusing words • Agreement – within sentences and between them • Misstatements of facts or numerical data • Get a new pair of eyes .

Spot the error! • Park benches is hugely variable in terms of sizes and colours.2% of customers like our advertisements • I became late . spending sufficient time at and persuading customers to buy from your website • Two out of ten or 0. • Furniture are meant to be chosen with care • Offerings under internet marketing services are typically geared towards getting customers to visit. • The color of his shoes are brown.

00p. It will be a few hours before he regains conscience. but he would not give birth to me. please include your children I requested the TT.Spot the Error • • • • • • • • • The meeting was pre-poned to 2. What does it mean to you. While baking cookies. Where you are going? I cook myself. My friend did not came .m I wanted to attend the morning lecture but it was risky.

Thank you for your attention! .

Sign up to vote on this title
UsefulNot useful