INFORMATION TECHNOLOGY AND THE AUTOMOBILE INDUSTRY

Chester Kumm Sue Murali Praveen Punnam Desiree Vance

IT and the Auto Industry

Information Technology has transformed the car into
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Mobile Work Fronts – for the professional Entertainment Centers – for passengers Search and rescue – for the lost Weather stations – for fans of the weather channel Gizmos – for tech freaks ;-)

IT in Automobiles

Electronic Systems that control various functions – brakes, fuel injection etc. Auxiliary Services based on Wireless IT – navigation aids, for e.g..

Say What ?!?  1990 – “the average new car carried more on board computing tools than the vehicle that took Armstrong et al to the moon and back.” .

Electronic Systems   Back in the 70’s. . engine management computers take over. By the 90’s. vehicle emission systems were crude and mechanical.

ABS. . Traction control and Stability control are other examples.Electronic Safety Standards   Airbags – can be traced back to the 60’s but only became viable with electronic controls.

. ( the Hyundai example ) Pioneer’s voice recognition idea in 1996 -market reaction was non-existent. radios in cars or telephones in cars were unheard of.Auxiliary Services    In the 1930’s. Early Satellite Navigation Systems – not user friendly.

The Industry Today  “Digitization and Networking”  Revolution of IT – Market Globalization Commercialization of the Internet  .

Contributions to the Auto Industry     Product Development Procurement and Supply Manufacturing System Vehicle Order to Delivery Management .The Industry Today  Information Technology .

The Industry Today IT .Research and Development  AHTRI (1995) – Collaboration with other research organizations Other activities  .

The Industry Today - Features once considered luxuries are Standard features in cars today. .

The Industry Today  Hybrid Technology   More mileage Low emissions  Telematics  ACN (Automatic Crash Notification) .

The Industry Today LCD Technology     Several keys integrated into a single multifunctional key User friendly Interactive guidance Space saving .

The Auto Industry What the future holds .

Software and Hardware Advances    Continually improving CAD and CAE advances enable simulations to replace physical models Order tracking and delivery management applications .

E-Commerce and the Internet      Increased Revenue Cost Savings End-to-End integration of the value and supply chains Less vertical organizations – Partnering Evolutionary vs. Revolutionary .

Customization Traditional Push approach vs.Modularity   Build to order . Pull approach    Production pulled from real time information Inventory buildups will be eliminated Need for incentives reduced .

Supply Chain Management     A Good IT system is the backbone of a good supply chain management system Partnering – with real time. networked collaboration Increased role of vendor in development Internet – order tracking .

COVISINT   Industry consortium developed B2B hub Benefits      Reduced Costs Increased efficiency Enhanced quality Improved time to Market Logistical Improvements  Provide vendors access to real time production information .

Industry Wide IT Standards   XML Labels COVISINT Standards  Vendors will not need to support multiple processes and technologies  CAD / CAE applications available to smaller firms  Enables partnering and co-development .

Eliminate system compatibility issues .In Vehicle Systems   Creating value by providing customized services Increased revenue opportunities    Subscriptions and repeat upgrades Requires merely a software upgrade Upgrade and configuration management services  Standardization .

In Vehicle Systems  Modular approach  Assembly and Design Cost savings  Increased Software control of functionality .

sports Investment portfolio updates Movie or theatre times  Information Services    .Future In-Vehicle Systems  Entertainment   MP3 players Satellite radio expanded News Headlines. weather.

Future In-vehicle Systems  Communication Services   Safer docking facilities for cell phones and PDAs Improved voice activation and recognition  Hear email or navigation instructions  Pay for items like fast food or movie tickets .

Future In-Vehicle Systems  Driver Assistance Services  Enhanced GPS Systems  Dynamic routing directions based on real time traffic reports  Operational Assistance  Sensors diagnose problems and proactively alert    Driver Roadside Assistance Service Personnel .

Valets. .Future In-Vehicle Systems  Operational Monitoring   Insurance Companies Repair Shops Different levels of access     Safety and Security  Drivers Passengers Mechanics..

Future In-vehicle Systems  Virtual Dashboard  All gauges consolidated into one flat panel monitor  Safer    Voice technology Hands stay on the wheel Eyes stay on the road .

Future In-Vehicle Systems  Integrated Services  Sensors automatically activate or control an event    Velocity of the airbag Doctor or family members notified after accidents Trend analysis leads to proactive repairs .

of Thousand Oaks. Roadsafety Inc.Future In-Vehicle Systems  Parental Monitoring  Safeforce Teen Driving System    Audio warnings to unsafe driving Removable memory card GPS option to track real time driving   Will be available in early 2003. CA .

.Conclusion Technology transforming the Auto Industry.

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