TOPIC : PRESENTATION ON CASE STUDY SAMSUNG IN INDIA:

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INTRODUCTION OF SAMSUNG:
Samsung India electronics ltd.(Samsung)

started in India in December 1995.

By 2003 it had sized a significant share of

Indian market in colour TV, frost free refrigerators, washing machines, air conditioners and microwave ovens, CTV.
Analysts opined that Samsung's success in

India was largely due to the emphasis on mix of product features, technology and aggressive marketing.
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It is best television company in the India.

ANALYSIS OF THE FIRMS MARKETING STRATEGY:

Samsung marketing strategy are colour

televisions in the range of 14-53, projection TVs, DVD players, BIO-Fresh refrigerators in the 310liters to 670liters capacity, bio cool direct cool refrigerators in the 175 liters to 200 liters capacity. split type, semi automatic and fully automatic machines (capacity 5kg-6kg) and microwave ovens (20lt.-30lt).

Air conditioners including both window and

All product based on customer need and

demands of the customers.

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CUSTOMER ANALYSIS:
It is based on customer usage , if any

customer needs the 32 TV then company has to provide them. demand.

Customer analysis is based on market

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COMPANY ANALYSIS:
It is based on how much turnover or sales

of the company, it is also based on how much production and how much sales from the manufacturer.

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COMPETITIVE ANALYSIS:
The four main factors affecting the

competitive analysis:

QUALITY COST DELIVERY FLEXBILITY

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CONTI.
The Samsung

competitive analysis is : quality of product, the cost of product, flexibility of product.

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THE MARKETING MIX:

Under the marketing mix there are two

points:

price product

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PRODUCT:
Product is important factor to influencing

the marketing, what different products are produced by the company in the market. The quality of the product from different companies. The Samsung quality is best from different companies products. It is based on turnover of the company

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PRICE:
The price is different for different products The price is lowest in the market from

different products.

This is the best strategy for marketing. Without marketing the firm is not

increasing in the sales

Samsung has best quality then price is best

for purchase from different companies.

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CHALLENGES FOR SAMSUNG IN FUTURE:

There are different companies in this

industry then many competitors in the world like LG, PANASONIC , TOSSHIBA, ETC. break up the customers at lowest price or any free product of the company for purchasing the company then Samsung has to increased the features of the product and decreased in cost at the different company prices.
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Competitors have increase the sales or to

COMPANY

CTV MARK TV ET

MARKET SHARE OF SAMSUNG & OTHER COMPANIES: FLAT REFRIG WASHING FULLY
14.1 34.5 19.1 24.4 17.5 20.1 20.4

SEMI ERATOR MACHINE AUTOMATIC AUTOM ATIC

SAMSUN 16.5 24.6 G LG 17.5 21.7 ONIDA 11.6 WHIRPO OL SONY 23.6 GODREJ

28.2 16.6

19.3

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17.9

THANK YOU

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