You are on page 1of 15

Presented by . . .

SRIBATSA PATTANAYAK MBA ABA,BALASORE

RETAILING
RETAILING MEANS SELLING OF GOODS OR SERVICES TO FINAL CONSUMER FOR THEIR OWN CONSUMPTION & NOT FOR RESALE.

RETAILING INCLUDES ALL ACTIVITIES INVOLVED IN SELLING GOODS OR SERVICES DIRECTLY TO THE FINAL CONSUMERS FOR PERSONAL, NON BUSINESS USE.

A Typical Channel of Distribution

Manufacturer Retailer

Wholesaler

Final Consumer

RETAILING VS. WHOLESELLING


RETAILING IT INVOLVES SELLING OF GOODS & SERVICES TO THE ULTIMATE CONSUMERS FOR THEIR PERSONAL CONSUMPTION. WHOLESELLING IT INVOLVES SELLING TO INDIVIDUALS & ORGANISATIONS FOR THEIR BUSINESS USE.

RETAILERS

OWNERSHIP BASED

PRODUCTLINE BASED

NON-STORE RETAILING

INDIVIDUAL CHAIN FRANCHISE

SPECIALITY STORES
DEPARTMENT STORES DISCOUNT STORES SUPER MARKET CONVENIENCE STORES

AUTOMATIC VENDING DIRECT SELLING DIRECT MARKETING

RETAIL MARKETING STRATEGY


DEFINING A TARGET MARKET
CHOOSING THE RETAILING MIX-6 PS
PRODUCT OFFERING
PROMOTION STRATEGY PLACE(SITE LOCATION) PRICE PRESENTATION(DISPLAY & ADVT.) PERSONNEL(CUSTOMER SERVICE)

EMERGENCE OF GLOBAL RETAILING


INCREASED FOREIGN TRAVEL BY CONSUMERS

SATELITE TELEVISION WHICH HAS CREATED GLOBAL CUSTOMER DECLINING ENTRY BARRIERS ALL OVER THE WORLD ONLINE RETAILING

RETAILING IN INDIA
Retail in India is still at early stage. There are only a handful of companies with a retail background such as PANTALOONS . New retail stores have traditionally started operations in cities like Mumbai and Delhi where there has been an existing base of metropolitan consumers with ready with cash and global tastes . The new entrants to the retail scenario should first enter smaller cities rather than focusing on only metros.

INDIAN RETAIL SECTOR CAN BE BROADLY CLASSIFY INTO:


Food retailers Health & beauty product Clothing and footwear Home furniture's and house hold goods Durable goods Personal goods

INDIA RETAIL BY 2007-08


50 million sq ft of quality space under development 7 major cities to account for 41 million sq ft development 300 malls, shopping centers and multiplexes under construction To open 35 hypermarkets, 325 large department stores, 1500 supermarkets and over 10,000 new outlets

RETAIL BOOM IN INDIA.

Multiple drivers leading to a consumption boom: Favorable demographics Growth in income Increasing population of women Raising aspirations : Value added goods sales Food and apparel retailing key drivers of growth. Growing number of double-income households.

Rural markets emerging as a huge opportunity for retailers reflected in the share of the rural market across most categories of consumption ITC is experimenting with retailing through its e-Choupal and Choupal Sagar rural hypermarkets. HLL is using its Project Shakti initiative leveraging women self-help groups to explore the rural market. Mahamaza is leveraging technology and network marketing concepts to act as an aggregator and serve the rural markets. IT is a tool that has been used by retailers ranging from Amazon.com to eBay to radically change buying behavior across the globe.
Companies using their own web portal or tie-sups with horizontal players like Rediff.com and Indiatimes.com to offer products on the web.

Major Retailers

Indias top retailers are largely lifestyle, clothing and apparel stores This is followed by grocery stores Following the past trends and business models in the west retail giants such as Pantaloon, Shoppers Stop and Lifestyle are likely to target metros and small cities almost doubling their current number of stores These Walmart wannabes have the economy of scale to be low medium cost retailers pocketing narrow margin

Leading Retailers

CONCLUSION

THE RETAIL SECTOR IS BOOMING GRADUALLY IN INDIA DUE TO SEVERAL FECTORS, THE PRINCPAL DRIVERS OF GROWTH ARE HIGHER DISPOSABLE INCOMES & INFORMED CUSTOMERS WITH THE ACCESS TO MULTIPLE TV CHANNELS AND INTERNETS, COMPETITION IN DIFFERENT PRODUCT & SERVICES IS YET ANOTHER IMPORTANT DRIVER .