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Presentation on E-marketing
Presented By:Kashish Vadhera RQ2701B35


Overview of Marketing


Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
Three main function of Marketing

 Facilitation of Transaction and Flow of Information  Provide a legal and Regulatory Framework  Components of E-Marketing

E-Marketing Role of Internet in Marketing .

E-Marketing Role of Internet in Marketing The web has the potential to           Projecting an Image Customer Service Channel Relations Purchase and Inventory Management Information gathering and sharing Data base development Mass Customization Advertising and Sales Promotion Selling Multi Channel Marketing .

both in terms of instant response and in eliciting response. are unique qualities of the medium.E-Marketing E-Marketing E-Marketing Definition Internet marketing. is the marketing of products or services over the Internet. . also referred to as online marketing or eMarketing (or e-Marketing). The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing.

E-Marketing E-Marketing in Perspective Acquisition > Continuously attract quality new prospects to your site at the right time Engagement > Engage the visitor. make them more receptive and promote a response Conversion > Convert online prospects into customers Retention > Engender customer loyalty and extend their lifetime value to your business .

E-Marketing Search Engines: Interesting Facts > 85% of all searches undertaken online are done via search engines* > 75% of users never look further than page one* > Google uses over 100 different criteria to rank your site > Over 6 million web pages uploaded each day* > 55% of users use search engines with the intention of buying a product* > Indexing takes between 2wks and 6mths depending on the search engine > Only 30% of sites submitted are successful in being indexed .

E-Marketing The benefits of E-Marketing Following are the few benefits of E-Marketing           Communicability Focus/tailored approach Information Timeliness Cost efficiencies Dynamism/flexibility Global possibilities Multimedia capabilities Interactivity Sales .

E-Marketing Components of E-Marketing Following are the Components of E-Marketing          Customers (Buyers): impulsive. analytical Sellers and Products Infrastructure Front end Back end Intermediaries Other business partners Support services Digital products . patient.

E-Marketing E-Marketing Mix In the Context of the customer oriented Internet marketing or e-marketing Product Price Placement Promotion ___________________________________________________________      Others  People  Process  Physical Evidence .

E-Marketing E-Marketing System .

E-Marketing Types of E-Markets Few E-Markets are E Malls E Store Front E Market Place .

.E-Marketing Different Ways of E-Marketing • • • • • • • • Banner ad Floating ad Polite ad E-mail Tick Banner Pop-up Video ad Mobile ad etc.

E-Marketing Banner ad. .

E-Marketing Floating ad .

E-Marketing Polite ad .

E-Marketing Tick Banner .

E-Marketing Pop-up .

E-Marketing Advantage of E-Marketing  Increase sales. membership or attendances  Reduce costs in terms of spend and staff time  Raise the profile of the organization  Provide up-to-date and segmented information to your customers  Provide up-to-date and detailed information about your customers .

E-Marketing Challenges of E-Marketing              Consumer resistance to online shopping Customer service System breakdowns Speed of site performance Internet connection costs Legal issues Privacy issues Communicating without spam (unsolicited and unwanted E-mail) Clutter Finding a workable business model Expectations of free services Integrating bricks-and-clicks operations Global issues .

E-Marketing शुिकया .

E-Marketing .