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Enriching The Tourism Student Learning Experience

Integrating theory, application and technology

Lian Dumouchel
Tourism Management Department
2010 Teaching Practices Colloquium

Making research relevant and accessible to students

Bringing theory to life


Building a culture of respect for research

Generating excitement for learning

The Approach
Bringing research literature into the classroom

Seeking out relevant research literature that supports the course learning outcomes Identifying experiments, research methods, and cases that can be replicated by students Designing assignments using/adapting these techniques and approaches Using face-to-face, field and virtual activities

Examples
Recent classroom adventures

TMGT 413 Tourist Behaviour

Selected topic areas:


Tourist behaviour & motivation Consumer profiles and segmentation The role of culture, personality, etc.

TMGT 413 Tourist Behaviour

Google Scholar
Journal: Developments in Business Simulation & Experiential Exercises Netnography

TRU Library - Online


Journal: Simulation & Gaming

TMGT 413 Tourist Behaviour

Assignments:

Phase 1 Individual purchase consumption journal using Vovici Phase 2 Team analysis of journals
Visit Moodle Website

Possible future assignments:


Sensation Seeking Scale (Zuckerman) Impact of cultural differences (Hofsede)

TMGT 418
Managing the Tourist Experience

Selected topic areas:


Experience design Service blueprinting Measuring quality Quality control

Customer satisfaction

Visit Moodle Website

TMGT 418
Managing the Tourist Experience
Google Scholar

Service Quality Audits Mystery Shopping


TRU Library Journals Journal of Service Research Service Industries Journal Services Marketing Quarterly Manufacturing & Service Operations Management

TMGT 418
Managing the Tourist Experience

The assignments:

Walk-Through Audit Mystery Shopping Project

Changes for next year:

Combine the two assignments undertake a complete 3600 Service Quality Audit Use online tools more effectively (Google Docs and Vovici)

TMGT 419
Tourism Enterprise Consulting Project

Selected topic areas:


The consulting team Professional standards

Client development and relations


Project management The process of developing expertise

Visit Moodle Website

TMGT 419
Tourism Enterprise Consulting Project

Selected literature

Kormajaya, J., Huifang, L. & Bock, G.W. (2004) Consulting from Students Perspective. Consulting to Management, 15(2), pp. 29-33. Allard, S.W. & Straussman, J.D. (2003) Managing Intensive Student Consulting Capstone Projects: The Maxwell School Experience. Journal of Policy Analysis and Management, 22(4), pp 689701

TMGT 419
Tourism Enterprise Consulting Project
Custom Study Program

Becoming an expert Faculty & Professional Mentors Literature reviews Online journaling (Moodle)

Professional Standards

Confidentiality Research standards and ethics Communication, collaboration and team support

Lessons Learned
Successes Student & faculty engagement Making research relevant and empowering Building research expertise and respect for research methods Learning to use new tools confidently Building community networks Challenges Managing the unexpected

Selected sources of inspiration

Your turn

A Sample of Relevant Journals

Decision Sciences Journal of Innovative Education Active Leaning in Higher Education Journal of Marketing Education Journal of Diversity in Higher Education Art, Design and Communication in Higher Education Journal of Experiential Education Academy of Management Learning & Education

Focused Brainstorming
Mind-mapping

Getting started
Taking small steps Replicating/testing research in different contexts Using new tools/technology Taking chances...

Thank You!