Social Media Survey Analysis

By Startersphere

Participant Demographic

Age demonstrated by pie chart; 15 Female Participants and 31 male; 4 Employers; 15 Employees; 15 Self Employed; 7 Freelancers; 1 Sole Trader; 13 Entrepreneurs.

Social Media Platforms Used (shown as % of users)
Quora Foursquare Pinterest Blog You Tube Google+ Twitter Linkedin Facebook
0 10 20 30 40 50 60 70 80 90 100

Facebook Linkedin Twitter Google+ You Tube Blog Pinterest Foursquare Quora

Which social media platforms are focused on for business.

38.8% Focus on for business 42.9% regularly use for business 49/55 are business users.

37.5% Focus on for business 41.7% regularly use for business 48/55 are business users.

36.1% Focus on for business 30.6% regularly use for business 36/55 are business users.

35.4% Focus on Facebook for business 31.3% regularly use for business 48/55 are business users.

13.9% Focus on for business 19.4% regularly use for business 36/55 are business users

13.5% Focus on for business 18.9% regularly use for business 37/55 are business users.

8.0% Focus on for business 4% regularly use for business 25/55 are business users.

7.1% Focus on for business 3.6% regularly use for business 28/55 are business users.

0% Focus on for business 4.3% regularly use for business 23/55 are business users.

All respondents were asked how often they engaged, updated or posted to the various social media platforms (per person).

50 45 40 35 30 25 20 15 10 5 0 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

60

50

40 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

30

20

10

0 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

35

30

25 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

20

15

10

5

0 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

60

50

40 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

30

20

10

0 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

25

20

15

Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

10

5

0 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

25

20

15

Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

10

5

0 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

40

35

30

25

20

Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

15

10

5

0 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

35

30

25 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

20

15

10

5

0 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

20 18 16 14 12 10 8 6 4 2 0 Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count Several times a day Daily A few times a w eek Weekly A few times a month Monthly Less Response count

How long each platform has been used for (per person).
Tw itter 60 Facebook Linkedin Google+ Pinterest Foursquare Quora Y ou Tube Blog

50

40

0-3 m 3-6 m 6-12 m

30

1-2 Y rs 2-3 Y rs 3-4 + Y rs Response Count

20

10

0 Tw itter Facebook Linkedin Google+ Pinterest Foursquare Quora Y ou Tube Blog

How effective is each platform (per person).

50 45 40 35 30 25 20 15 10 5 0 Tw itter Facebook Linkedin Google+ Pinterest Foursquare Quora You Tube Blog ROI(time+) Expanded audience Generated interst No value as yet Response count

Have social media tools been incorporated into strategies?
Tool Addictomatic Facebook Insights Google Alerts Google Analytics Google Trends How Sociable? Klout Pipes (Yahoo) Radian6 ScoutLabs Socialmention Sysomos Technorati Twilert Never 97.60% 60.00% 43.80% 28.00% 58.30% 93.00% 62.20% 95.30% 100.00% 97.60% 92.90% 100.00% 77.80% 88.10% Seldom 0.00% 0.00% 4.20% 4.00% 8.30% 0.00% 8.90% 0.00% 0.00% 0.00% 2.40% 0.00% 8.90% 4.80% Occasionally 0.00% 22.20% 12.50% 12.00% 12.50% 2.30% 15.60% 4.70% 0.00% 0.00% 0.00% 0.00% 11.10% 0.00% Regularly 0.00% 6.70% 31.30% 34.00% 10.40% 2.30% 8.90% 0.00% 0.00% 2.40% 2.40% 0.00% 2.20% 4.80% Recommend 2.40% 11.10% 8.30% 22.00% 10.40% 2.30% 4.40% 0.00% 0.00% 0.00% 2.40% 0.00% 0.00% 2.40%

Did you research and have a social media strategy in place before engaging in social media, if so how how did you go about researching?
Out of the 49 that responded to this question, only 14 people researched prior to engaging in social media. Although 6 of those that didn't, have since been involved in research. Methods Include:

social media/marketing books; networking events, classes & seminars; online search & reading related blogs; research similar businesses & their demographic to see how they are approaching the market.

What methods and strategies have you found most effective in increasing your audience?
Keep it simple, encourage interaction i.e. Like the photo if ..leave a comment if..

Engaging people who may give you business or recommend you.
Good copy distributed across social media at various times of day. If you see a tweet or FB post of interest write your own blog post (with a link to the original) and tweet/post about it. Create quality content and engage people personally. Posts on Linkedin & groups. Answering questions & taking part in discussions in Linkedin.

Linkedin is the premier social site. Specialist sites like Xing & Viadeo enhance business development.

What methods and strategies have you found most effective in increasing your audience?
Competitions and prizes seem to get a lot of interest. Posts about certain topics or images get the most response. Posting on Twitter and engaging on LinkedIn in a fun way. When working on start-up brands, I've used Twitter and FB successfully to Promote awareness and to increase audience participation. For my own consulting work I find that a combination of Twitter and LinkedIn provides an opportunity to engage with a variety of start-ups and other associated businesses. Face to face networking. Regular updates, pictures & videos. Networking in 3D space increases my audience there. Using a special gaming site Empire Avenue has increased my Twitter and FB audience.

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