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NAMES DIVYALAKSHMI SALMAN ANSARI SNEDEN ANTHONY YAASH CHOGLE SIDDHESH DALVI DOMINIC GOUVEIA RADHIKA KANOJIA GAGAN VERMA DARSHAN IYER ROLL NO. 10B701 10B704 10B705 10B710 10B712 10B718 10B726 10B758 10B761 .
TUG OF WAR : Future Group & Reliance ADAG Brace for the 'Big' Fight‟ .
. Vs. as the chain has been nurtured by him since 2001 and hence is opposing it. Biyani‟s supermarket chain is also called Big Bazaar. India‟s big guns are engaged in a battle. Meanwhile. Anil Ambani . Kishore Biyani. Biyani treats Ambanis attempt as a way of theft .over a small name with big stakes: BIG BAZAR Reliance Anil Dhirubhai Ambani Group has filed to register Reliance Big Bazar with India‟s trademark authority.
Big Bazar is “one of the many names it has hence considered for its supermarket venture. Reliance Adag applied in November 2006 for trademark registration of the name However. on the other hand. it is unusual for two Indian corporate giants to get into a fight over such major brand name. Big Music. uses „Big‟ as the moniker for its entertainment and media channels ranging from Big FM. Reliance. India‟s largest radio network. to Big Video. Big Flicks under Reliance Big Entertainment Pvt Ltd. .
. Reliance ADAG move to register Reliance Big Bazar with India trademark authority met with stiff resistance from Kishore Biyani. Biyani had been running Big Bazaar since 2001 and viewed the move by Reliance ADAG to get the Reliance Big Bazar name registered as an attempt by the company to leverage on the high brand recall of Big Bazaar.
it was met with stiff opposition from the CEO of the Future Group. In 2006. As soon as the move became public. . Reliance ADAG registered the name 'Reliance Big Bazar' with India's trademark authority. The Future Group's flagship retail chain was also known as Big Bazaar and Biyani was not amused at Reliance ADAG's move to get the name registered. Kishore Biyani (Biyani). Reliance ADAG which uses the moniker big for most of its ventures decided to use Big Bazaar for its supermarket chain . The bone of contention between the two companies was the 'Big Bazar' name.
INTRODUCTION TO THE TWO DISTINCT PARTIES INVOLVED IN THE CONFLICT .
ft of retail space .000 people 1. Ltd) Headquarter—Mumbai Diversified Business>>Retail as flagship sector Employees more than 80. Founded by—Mr.Kishore Biyani(M.D & CEO of group) Incorporated in 1987(as Manz wear pvt.3million sq.
King of India‟s Retail Graduated in commerce from HR college . Mumbai Belongs to business family(cloth trading) From manufacturing to retail Retailer by Karma but nationalist by Dharma .
The various formats under pantaloon retail:- .
Within a span of 2yrs store added food bazaar and gold bazaar in its range of offering. Store was launched to meet the aspirations of middle class.The first store was established in Kolkata. .The hypermarket chain was introduced in India in 2001 by Pantaloon Retail(India ) Limited.
APPARELS FOOD FARM PRODUCT Fruits Vegetables Imported fruits Dairy products CHILL STATION Soft drinks Packaged juices Milk items Frozen foods Ice creams HOME AND PERSONAL CARE Shampoo Detergents Soaps Liquid wash Creams deodorants Home cleaners Utensils Plastics Crockery Sundries Denims and tshirts Fabric and cut piece Formals Casuals Party wear Ethnic wear Accessories Undergarments Night wear Dress materials Sarees Staples Ready to eat Ready to cook International food Spices Imported bazaar Tea and coffee .
RIGHT Bakery Loot mart Tulsi Future money Future generally .ELECTRONICS BAZAAR TV sets Washing machines Refrigerator Personal care Small appliances Laptops Computer accessories Kitchen appliances FASHION & JWELLERY Footwear Beauty care Star parivaar FURNITURE BAZAAR Living room bed room Kitchen Dining room Kids room Paintings Decorative rooms CHILD CARE AND TOYS Kids wear Toy bazaar stationary Child care OTHER SERVICES MR.
headquartered in Navi Mumbai. India. among the largest in the world. net assets US$ 7 billion. The group is present in many sectors including Telecom.000) villages in India. Capital. It has a market capitalization of US$ 15 billion. is headed by his younger son Anil Ambani. The ADAG Reliance Group has a business presence that extends to over 20. Power.000 towns and 4. and across the globe. . The shareholder base is over 12 million. The company. Reliance Anil Dhirubhai Ambani Group (usually referred as Reliance Group) is one of India's largest conglomerates.5 lakhs (450. Entertainment and Health. which was formed after Dhirubhai Ambani's business empire was divided up. Infrastructure.
7 billion . As of 2010. Anil Ambani (born 4 June 1959) is an Indian business baron and chairman of Reliance Group. he is the fourth richest Indian with a personal wealth of $13.
In addition to taking on Biyani. With at least 544 stores. Mukesh Ambani has already lined up India‟s most ambitious—$6 billion—retail venture that is opening hundreds of convenience stores and hypermarket nationwide in the next three years. competes with Biyani‟s Big Bazaar. it could open up another turf battle. this time with Mukesh Ambani‟s Reliance Industries Ltd. if Reliance ADAG enters India‟s $300 billion annual retail market. That is because a retail entry by Anil Ambani could potentially run afoul of a 2006 agreement between the two estranged brothers that set aside business segments in which the two will not compete with one another. ironically. Reliance Retail. .
It was started to capitalise on the existing brand loyalty of big bazaar. Big Flicks under Reliance Big Entertainment Pvt Ltd. Which in return helps companies to sell differentiated experiences and solutions and connect with the consumer emotions through the same name. on the other hand.The central objective for Big Bazar was to bring in stability and consolidation. . to Big Video. Reliance. uses „Big‟ as the moniker for its entertainment and media channels ranging from Big FM. To build their customer base. India‟s largest radio network. Big Music.
An estimated 40-50% of the Indian working womens salary is spent on apparel and footwear. These young people are early adopters of most modern product lines. home makers who are primary decision maker. working professionals. Big Bazar specifically target young. . Big Bazar targets higher and upper middle class Targeting young working class.The large and growing young working population is a preferred customer segment for Big bazar.
It registered a brand name as “Big Bazar” and got through with it. which are unmonitored.. Now. Domain name registrations are susceptible to this. You have just started a shop and are just trying to sell products. . But the trademark registration or the officials who are monitoring these will know that there is already a brand name called Big Bazaar and both of them sound the same. that wouldn‟t drive as many customers to the shop would it? What do you do then? Simple. It might even open few stores in the near future. Just pick a successful brand in the area you want to do business in and play with the alphabets a bit and voila you got your brand. Registering a company name should not be like registering a domain name. You pick a name and work on it and spend a lot of money on advertising.That would take years to build. That‟s exactly what Reliance did.
the Future group can't sue the group for trademark infringement in the event the Anil Ambani group opens stores selling apparels . The Anil Ambani group spells it with a single "a" while Pantaloon uses two 'a's . So the Anil Ambani group secured registration for the other two applications Incidentally. Trademarks and Copyrights moving a rectification application is the only way to remove a registration once granted. a difference in the way the two companies spell bazaar. . At the same time. it is noteworthy that the Future group had failed to object to the application from Reliance Anil Ambani group in the first place just before it was granted to ADAG. The Future group filed objections against three applications within the stipulated fourmonth period for objections. Take Anil Dhirubhai Ambani's attempt to register the trademark Reliance BIG BazarKishore Biyani took offense despite Reliance application . Ltd challenged one. According t othe 1999 amendment act for Patents. and Surat-based Asim Plast Pvt. Incidentally. there is. when India's Controller General of Patents. Designs and Trademarks opened the applications for public scrutiny in October 2007.