Fashion Forecasting & Product Development

Submitted To FMS, Department

4/15/12

Submitted By Aftab Alam

Theme-Horizon Category-Corporate suit Product Categories- Mens business suit Season- S/S 2013
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Click to edit Master subtitle style

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TARGET MARKET SEGMENTATION Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers.

Geographic Segmentation
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Demographic Segmentation
Age 22-45 years Gender- Men Family life cycle Bachelors, young married, full nesters
Graduate/Postgraduate Graduate/Postgradu ate Professional Upper most segment of theGeneral consuming class-A1,A2 and B1
Businessmen with No employees Businessmen with 1-9 employees Businessmen with 10+ employees Self Employed professional Supervisory Level Officers/Executives-Junior

A2 A1 A1 A2 B1 A2 A1

A1 A1 A1 A1 A2 A2 A1

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Officers/Executives-Mid/Senior

Psychographic Segmentation
Activities, Interests, Opinions (AIO)

Leisure time, outdoor weekends Vacations and recreation Arts enthusiast and fashion conscious Addictive buying: consumer feels that service or product is only option available to 4/15/12 meet her aspirations and lifestyle

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Thehorizonis the apparent line that separatesearthfromsky, the line that divides all visible directions into two categories.

When looking at a sea from a shore, the part of the sea closest to the horizon is called theoffing.
4/15/12 its provide the dignity, pace, freedom, status

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The first thing anyone notices abouta man's suit before the cut, the number of buttons, the proportions is the colour. The traditional colours for men's business suits are black, navy, and gray. Charcoal gray is a great colour for the young man.
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Thank you
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