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Founded in 1946 Headquarters in Minato, Tokyo, Japan Chairman : Howard Stinger Employees : 1,68,200 (2011) Revenue : $86.64 billion (2011)

FEW FACTS
The company name of Sony was created by combining two words of sonus and sonny. From early attempts at creating products like

INDIA OPERATION

Sony Corporation, Japan, established its India operations in November 1994, focusing on the sales and marketing of Sony products in the country Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.

BRANDS
BRAVIA BRAVIA

THEATRE CYBER-SHOT HANDYCAM VAIO TABLET WALKMAN XPLOD


MEMORY STICK PLAYSTATION

DISTRIBUTION NETWORK
Distribution network comprising of over 5000 dealers and distributors 240 exclusive Sony outlets and 19 direct branch locations. 20 company owned and 190 authorized service centers and 16 exclusive demonstration centers.

Their distribution channel follows HUB & SPOKE model.

STORING

HUB

PICKING & DELIVERING to Distributors & Dealers

(Labelling, MRP stickering, bar coding, packaging)


UNLOADING

DISRIBUTION PROCESS
Inter Branch Transfer (IBT)

PRIMARY DISTRIBUTION

Courier, Surface Transport, AIR or TRAIN

SECONDARY DISTRIBUTION

Used for dealer as well as distributor delivery. Uses different routes for delivering different D&D

SONY Promotion Brief Introduction


Sony India will spend Rs 500 crore in this financial year on advertising and promotion (Promotional Budget) of the entire range of consumer electronics, out of which Rs 80 crore will be spent only on digital imaging products. The major elements of promotion mix include advertising, personal selling, sales promotion, direct marketing, and publicity. Sony Corporation has used all of these marketing communication mix elements.

SWOT ANALYSIS
Strengths: i) One of Sonys greatest strengths is their ability to produce innovative, quality products. ii) Another strength of Sony is their ability to be successful in several different markets. They have made an impact in the video game market, the PC market, and especially the television market and there are still numerous others.

Weaknesses:
i) Sonys biggest and most recent weakness is their lack of innovation with PS3 as it has the ability to export videos in high definition. ii) Most of the products are costly

Opportunities

i) Innovation is their main strength ii) Consumer electronics market as rise

Threats
Gaming sector players Nintendo and XBOX are giving tiff competition LCD market LG and SAMSUNG

CSR
Communities Activities Environment

THANK YOU
Submitted by Arpan Paul - 128