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An Organizational Study Report of Godrej & Boyce Mfg. Co. Ltd Ms.

Vishal Tripathi Reg No: XXXXXXX

Godrej & Boyce manufactures a spectrum of consumer products and industrial products. The Consumer products include Appliances (Refrigerators, Washing Machines, Air Conditioners, Microwaves, and DVD Players), Locks, Furniture, Security Equipment, Office Automation, Conferencing Solutions, and vending Machines. Industrial Products include Storage Solutions, Automated Warehousing, Material Handling Equipment, Process Equipment, Precision Components & Systems, Machine Tool Service, Electrical & Electronic, Tooling, and Construction Material & Services. Incorporation Established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913.

Type Industry Founded Private Conglomerate 11 11

Founder(s) Ardeshir Godrej Pirojsha Godrej Headquarter Mumbai, India Area served Worldwide s Key people Adi Godrej (Chairman) Products Revenue Locks, Soaps, mosquito repellent, Furniture, Food & Real Estate, US$ 1 .1 ) Typewriter billion (1111 Employees 1 1 ( 11 ,1111) Subsidiaries Godrej & BOYCE, Godrej Infotech Ltd, Godrej Industries Ltd, Godrej Website Consumer Products, Godrej Agrovet Properties, Godrej

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Work culture: Creating and maintaining an energetic and innovative work culture is at the heart of their corporate strategy. They strive to create an organization wherein each employee is a stakeholder in building and defining the culture of the organization and has the opportunity and flexibility to define their canvas of roles and responsibilities.

GCPLs performance is a reflection of our continuing Endeavour to drive strong growth. Enhanced penetration and improved volumes have driven their sales growth. GCPL is emphasizing innovations and backing them with investments. GCPLs international operations have also performed strongly during the period under review. True to our corporate culture, the all round business growth has been accompanied by concerted efforts in social initiatives. A Group wide initiative called Good & Green has been launched which will focus on ensuring employability, creating a greener India, innovating for good & green products and services, thereby working towards building a more inclusive and greener India.

Noted among the top Indian marketing companies, Godrej aims at innovation. It deals in fast moving consumer goods and operates in India and other cities across the globe. The company provides variety in the brands like cosmetics, toiletries, hair care, fabric care, baby care, household care and many others. Godrej aims to relaunch products across categories to revive demand and enhance consumer recall. In some cases, the products will only be repackaged and relaunched with a new marketing strategy; in others, the brands will be extended to some new product categories. New pitch: The consumer goods major has hired Bollywood actor Hrithik Roshan to endorse its flagship soap brand Cinthol The company has lined up major initiatives for its soap business. With 11% market share in value terms, Godrej is the second largest soap maker after Hindustan Unilever.

STRENGTHS:The Company has got wide range of branches within the country. The Company has wide range of product line. Godrej is having better Sales after services. The Company has there respectable and believable brand name. Company is having large number of customer with higher satisfaction. WEAKNESS: The Company does not go for advertising, which is one of the biggest disadvantage of Godrej. Its emphasis more on the advertising of office automation & prima division. The company is focusing many security products at a same time. The effective selling schemes are not available like payment on installments.

OPPURTUNITIES: Godrej has more opportunities to grow as it has earned good name in security sector.

Technical up gradation time to time is also one of the opportunities. Godrej can focus on big project like construction. Where there is a great demand of security equipment.

Threat: The growing competition in the security sector is threat for all manufacturing companies so it is also threat for Godrej to stand in the market with the higher position.

There were many organizations who havent purchased Godrej products because of unawareness, so company promotional carnivals. Most of the organizations make their purchase process (Goods) through Direct Buy, so company should make their purchase process through. As it is easy, reliable & detailed to c ustomer. Godrej is having an extra edge over the other brands, though being ahead of its competitors, there is still need of improvement. Godrej has close competition with local brands, so in order to remain ahead of its competitors Godrej Interio & othe branch of Godrej co. has to do major innovations such as more attractive designs & styles in products. rs should go for more & more advertisement, exhibitions &


The Company should advertise its equipment and policies. Today Price based competition is skyrocketing so if it is possible that Company should cut down its equipment & Goods price. Company should promote its equipment & Goods through canopy. Company should do small activities once in a week because it is necessary to promote the high involvement product range. The first set of the points under suggestions shows how the Company can utilize the opportunities available to it and hence the recommendation in that case would be utilize its potential to the fullest. Looking at the risks that can be faced by the company the following can be done: Effective planning of delays Finding reliable resources of funding Maintaining healthy relationship with partners Now lets discuss about SOTP valuation method:

After studying the components of Company management & organizational system of Godrej & Boyce Mfg Co. Ltd. It is found that the company has a sound and effective policy and its performance is very good even in this bad recession situation company has managed to post good profit. Company is competing well at the domestic as well as the international level and it is among the low cost producers of various goods in the world only because of its proper management of finance. The company is a matured one and it has contributed well in the countries growth and development and will also continue to perform and contribute to the whole nation. In conclusion, we can say that the companies management is an effective one and knows well the management of finance; its organizational management system is very good.