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PRESENTED BY: AMIT YADAV VAIBHAV SHARMA
INTRODUCTION INTRODUCTION MARKET STRATEGIES HISTORY PRODUCT MARKET STRATEGIESPRODUCT
MARKET STRATEGIES INDIAN SUPPLIER PACKAGING CO-BRANDING PROMOTION PHYSICAL EVIDANCE STAFF & EMPLOYEE TRAINING &DEVELOPMENT FACTS
) . cafes. and Bloomberg) • As of March 2010 there are 32.Introduction • McDonald’s is the Eighth Most Powerful Brand in the World.---Source: Millward Brown Optimor (including data from brandz. local vendors etc. fast food joints.227 is on franchise & licensed based) • Rs 400 crores being put in for expansion plans into Tier II cities within next three years. • Market share of 18 percent in north India.(includes restaurants. Datamonitor.488 restaurants in 117 countries (in which 22. • Doubling of turnover within three years.
distributor for milkshake machines.7 million and changed the name of the company to McDonald's Corporation. • He established a franchising company. US in the year 1937. • Ray Kroc. System Inc. expressed interest in the business. and he finalized a deal for franchising with the McDonald brothers in 1954. he bought out the McDonald brothers' share for $2. . the McDonald franchisees. and appointed In 1961.HISTORY • McDonald's was started as a drive-in restaurant by two brothers. Richard and Maurice McDonald in California.
Product VEG MENU NON-VEG MENU BEVERAGE .
d) Huge increase in volume sales. .MARKET STRATEGIES Cost control strategy:b) Well established low – cost supply chain. e) Very good food processing technology. c) Ensures efficiency and speed in distribution.
•Dynamix Diary Supplier of Cheese. Foods Supplier of Chicken and Vegetable •Amrit Food Supplier of long life UHT Milk and Milk Products for Frozen Desserts.McDonald’s India: Suppliers •Trikaya Agriculture Supplier of Iceberg Lettuce •Vista Processed Pvt. Ltd. .
Packaging and Labeling Clearly mentions that the burger is a Veg or a NonVeg Burger Mentions the name of the burger and the colour is different for different types of burgers .
Co -BRANDING McDonald’s has major tie-ups with companies as their co-branding Statergy. various Few of Them are listed Below: CocaCola Barbi e Cadbury Hotwhe els .
such as a sale or advertising campaign. designed to increase visibility or sales of a product.Promotion •An activity. •McDonalds. for years has maintained an extensive promotion strategy with highest spending on marketing amongst .
Advertising • Focus on overall experience. • Paper mats on trays ensure that no new scheme goes . • Intensive advertising aimed at children. • Overall it is doing what it does the best – marketing. • “Brand globally and act locally”.
Physical evidence • Cleanliness. • The interiors are attractive and more or less consistent throughout the world. . speed. • A proper decorum and strict standards of cleanliness are maintained at all the joints. quality and transparency of process is the biggest physical evidence.
Physical evidence • Family environment message throughout the world. • Play areas are provided so that kids don’t become panicky. just the way of communication is adjusted to different countries. • Counters are kept low and menus pictorially .
• It is supposed to be the next most well recognized figure second only to Santa Claus. • The color combination .THE mascot… • The well known mascot Ronald McDonald is the same throughout the world since 1963.
He is responsible for the daily operation and customer interaction. • In order to motivate .STAFF & EMPLOYEE • Each outlet is headed by a Restaurant Manager . • Delivery Crew Member carries basic operation of a restaurant. Ensures customer satisfaction at the restaurants.
Training • McDonald’s invests more billion annually in training than $1 •“Best Place to Magazine 2010 Work” – Fortune • “One out of 5 Best Places to Work in Latin American” – America Economic Magazine 2009 .
McDonald’s India: Network competitors & COMPANIES McDonald’s Pizza Hut Domino’s OUTLETS (No.) 192 224 234 36 48 42 39 CITIES COVERED Subway Nirula’s 136 77 NCR 22 KFC 68 .
McDonald’s Network India: Channel North and East India Delhi Uttar Pradesh 11 in Haryana Punjab Uttaranchal West Bengal Himachal Pradesh West and South India Maharashtra Gujarat Karnataka Andhra Madhya Pradesh .
.org/wiki/McDonald’s • Kotler/Keller Marketing Management . Jobber “Principles and Practice of Marketing” • Sources : http://de.com • www.freeforessays.com • D.McDonalds.Sources: • www.wikipedia.
Thank You .