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Rajkumar Singh Rohit Jain

let’s first here it from

97b (2010) 3000+ (2011) Facebook. California. Worldwide • • Headquarters Area served • Key people • • • • Industry Revenue Employees Website Mark Zuckerberg (chairman and CEO) Sheryl Sandberg (COO) David Ebersman (CFO) Internet US$ 3. up from $1.• • • Type Founded Founder(s) Public Cambridge. Massachusetts. U.71 billion (2011).com .S. United States (2004) Mark Zuckerberg Eduardo Saverin Dustin Moskovitz Chris Hughes Menlo Park.

2004 (2004-02-04) Active . referral marketing. 2011) Multilingual February 4.• • • • • • • • Alexa rank Type of site Advertising Registration Users Available in Launched Current status 2 (April 2012) Social networking service Banner ads. casual games Required 845 million(active December 31.

operated and privately owned by Facebook Inc. Harvard at that time did not have a student "facebook“. Dustin Moskovitz and Chris Hughes.Introduction • Facebook is a social networking service and website launched in february 2004. To accomplish this site Mark hacked into the protected areas of Harvard's computer network and copied the houses' private dormitory ID images. though individual houses had been issuing their own paper facebooks since the mid-1980s . • The Web site's initially was named as ‘Face mash’. • Facebook was founded by Mark Zuckerberg with his college roommates and fellow students Eduardo Saverin.

and from there Mark decided to expand his project to next level. and violating individual privacy. • Ultimately then after charges were dropped. and faced expulsion. • Zuckerberg was charged by the administration with breach of security. but was shut down a few days later by the Harvard administration. • The site was quickly forwarded to several campus group listservers.Introduction contd… • Facemash attracted 450 visitors and 22.000 photo-views in its first four hours online. violating copyrights. .

who had been informally advising Zuckerberg.History • Membership was initially restricted to students of Harvard College. • Facebook was incorporated in mid-2004. became the company's president. more than half the undergraduate population at Harvard was registered on the service. and gradually most universities in Canada and the United States. Columbia. MIT. Boston University. and Chris Hughes soon joined Zuckerberg to help promote the website. and the entrepreneur Sean Parker. Andrew McCollum (graphic artist). Facebook expanded to Stanford. • In March 2004. . • Eduardo Saverin (business aspects). and within the first month. New York University. Dustin Moskovitz (programmer). It soon opened to the other Ivy League schools. and Yale.

• Facebook launched a high-school version in September 2005.000. The company dropped The from its name after purchasing the domain name facebook. California. • Facebook later expanded membership eligibility to employees of several companies. and Microsoft. highschool networks required an invitation to join. Facebook moved its base of operations to Palo in 2005 for $200. which Zuckerberg called the next logical step. It received its first investment later that month from PayPal co-founder Peter Thiel. Facebook was then opened on September 26. to everyone of age 13 and older with a valid email address . At that time. including Apple Inc.History contd… • In June 2004. 2006.

2009 February 5. 2008 Users (in millions) 100 Day later 1. 2011 200 300 400 500 600 700 800 225 160 143 166 168 145 111 13.38% 6. 2011 May 30. 2010 January 5.665 Monthly growth 178.99% 4. 2009 September 15.57% 3.52% 3.73% . 2011 September 22. 2010 July 21.33% 9.38% April 8.45% 3.Total active users Date August 26.

.This is how a facebook page look when you login with your profile id.

Active users of Facebook increased from just a million in 2004 to over 750 million in 2011 .Facebook popularity.


Now its your turn .

California (2003) Chris DeWolfe Tom Anderson Beverly Hills. US Worldwide Tim Vanderhook ( 158 (April 2012 Social networking service . California. Specific Media) Justin Timberlake (Co-owner) $109 million (2011 est.) Specific Media LLC 220 myspace.• • • Type Founded Founder(s) • • • • • • • • • Headquarters Area served Key people Revenue Owner Employees Website Alexa rank Type of site Private Santa Monica.

Advertising Registration Users Available in Google AdSense Required 30 million (December 2011) 15 languages Launched Current status August 2003 Active .

• Myspace launched in August 2003 and is headquartered in Beverly Hills. .S. Myspace had 33. visitors. California.1 million unique U.Introduction • Myspace (previously styled as MySpace and My_____)is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. • In August 2011.

• In April 2008. • Since then.Introduction contd… • Myspace was founded in 2003 and was acquired by News Corporation in July 2005 for $580 million. and in June 2006 surpassed Google as the most visited website in the United States. and was surpassed in the number of unique U. the number of Myspace users has declined steadily in spite of several redesigns. Myspace was the most visited social networking site in the world. Myspace was overtaken by Facebook in the number of unique worldwide visitors. Myspace was ranked 138th by total web traffic. visitors in May 2009. • From 2005 until early 2008.As of December 2011. .S.

600 workers. 2011. Since then the company has undergone several rounds of layoffs and by June 2011. Myspace had reduced its staff to around 200.introduction contd… • In June 2009. Myspace employed approximately 1. Myspace was sold to Specific Media and Justin Timberlake for approximately $35 million. . • On June 29.

bandwidth. implemented using ColdFusion. the first version of Myspace was ready for launch. . and server capacity was available for the site. CEO). • Within 10 days. who managed Chris DeWolfe(MySpace's starting CEO). • The project was overseen by Brad Greenspan (eUniverse's Founder. A complete infrastructure of finance. several eUniverse employees with Friendster accounts saw potential in its model and decided to mimic the more popular features of the social networking website. human resources. Josh Berman. technical expertise.History • In August 2003. and a team of programmers and resources provided by eUniverse. Chairman. Tom Anderson (MySpace's starting president).

it was transitioned from a file storage service to a social networking site .com Inc. • The company held contests to see who could sign up the most users. • The MySpace. • eUniverse used its 20 million users and e-mail subscribers to breathe life into MySpace. By domain was originally owned by YourZ.• The first Myspace users were eUniverse employees. and move it to the head of the pack of social networking websites. intended until 2002 for use as an online data storage and sharing site.

Facebook overtook Myspace in the Alexa rankings. Myspace has seen a continuing loss of membership. 2008. • While Facebook focused on creating a platform that allowed outside developers to build new applications. and there are several suggestions for its decline.Rise &Decline: 2008–present FB & MS • On April 19. whereas Facebook and Twitter continually launched new features to improve the social-networking experience. Since then. . • One claim is that Myspace failed to innovate and stuck to a "portal strategy" of building an audience around entertainment and music. Myspace built everything in-house.

was a handicap in the long run. while being a short-term cash windfall. We went with a lot of products that were shallow and not the best products in the world. Myspace's former head of marketing and content. which made the site slow. said "Myspace went too wide and not deep enough in its product development. more difficult to use. That deal required Myspace to place even more ads on its already heavily advertised space." . • Shawn Gold.Contd… • A former Myspace executive suggested that the US$900 million three year advertisement deal with Google. and less flexible.