Rajkumar Singh Rohit Jain
let’s first here it from
U. California. Massachusetts. up from $1.• • •
Type Founded Founder(s)
Public Cambridge.71 billion (2011). Worldwide
Headquarters Area served
• • • •
Industry Revenue Employees Website
Mark Zuckerberg (chairman and CEO) Sheryl Sandberg (COO) David Ebersman (CFO) Internet US$ 3. United States (2004) Mark Zuckerberg Eduardo Saverin Dustin Moskovitz Chris Hughes Menlo Park.S.com
.97b (2010) 3000+ (2011) Facebook.
• • • • • • •
Type of site Advertising Registration Users Available in Launched Current status
2 (April 2012)
Social networking service Banner ads. referral marketing. 2011) Multilingual February 4. casual games Required 845 million(active December 31. 2004 (2004-02-04) Active
Dustin Moskovitz and Chris Hughes. • Facebook was founded by Mark Zuckerberg with his college roommates and fellow students Eduardo Saverin. To accomplish this site Mark hacked into the protected areas of Harvard's computer network and copied the houses' private dormitory ID images. operated and privately owned by Facebook Inc.Introduction
• Facebook is a social networking service and website launched in february 2004. though individual houses had been issuing their own paper facebooks since the mid-1980s
. • The Web site's initially was named as ‘Face mash’. Harvard at that time did not have a student "facebook“.
violating copyrights. • The site was quickly forwarded to several campus group listservers. and violating individual privacy.000 photo-views in its first four hours online.
. and from there Mark decided to expand his project to next level. but was shut down a few days later by the Harvard administration. • Ultimately then after charges were dropped.Introduction contd…
• Facemash attracted 450 visitors and 22. and faced expulsion. • Zuckerberg was charged by the administration with breach of security.
more than half the undergraduate population at Harvard was registered on the service. • Eduardo Saverin (business aspects). and the entrepreneur Sean Parker. and Yale. Columbia. Boston University. and Chris Hughes soon joined Zuckerberg to help promote the website. Facebook expanded to Stanford. New York University.History
• Membership was initially restricted to students of Harvard College. Andrew McCollum (graphic artist). • In March 2004. who had been informally advising Zuckerberg. MIT. • Facebook was incorporated in mid-2004. It soon opened to the other Ivy League schools. Dustin Moskovitz (programmer). and within the first month.
. became the company's president. and gradually most universities in Canada and the United States.
At that time. Facebook was then opened on September 26.000. California. and Microsoft. highschool networks required an invitation to join. 2006. Facebook moved its base of operations to Palo Alto. It received its first investment later that month from PayPal co-founder Peter Thiel. • Facebook later expanded membership eligibility to employees of several companies. which Zuckerberg called the next logical step. including Apple Inc. • Facebook launched a high-school version in September 2005. to everyone of age 13 and older with a valid email address
• In June 2004.com in 2005 for $200. The company dropped The from its name after purchasing the domain name facebook.
2009 September 15.73%
. 2009 February 5.38% 6.Total active users
Date August 26. 2011
200 300 400 500 600 700 800
225 160 143 166 168 145 111
13.45% 3.52% 3.38%
April 8. 2010 July 21. 2011 September 22. 2011 May 30.665 Monthly growth 178.57% 3. 2010 January 5.99% 4. 2008 Users (in millions) 100 Day later 1.33% 9.
.This is how a facebook page look when you login with your profile id.
Facebook popularity. Active users of Facebook increased from just a million in 2004 to over 750 million in 2011
Now its your turn
California (2003) Chris DeWolfe Tom Anderson Beverly Hills. US Worldwide Tim Vanderhook (CEO.• • •
Type Founded Founder(s)
• • •
• • • • • •
Headquarters Area served Key people
Revenue Owner Employees Website Alexa rank Type of site
Private Santa Monica. Specific Media) Justin Timberlake (Co-owner) $109 million (2011 est. California.) Specific Media LLC 220 myspace.com 158 (April 2012 Social networking service
Advertising Registration Users Available in
Google AdSense Required 30 million (December 2011) 15 languages
California. visitors. • Myspace launched in August 2003 and is headquartered in Beverly Hills.S.Introduction
• Myspace (previously styled as MySpace and My_____)is a social networking service owned by Specific Media LLC and pop star Justin Timberlake.
.1 million unique U. • In August 2011. Myspace had 33.
and in June 2006 surpassed Google as the most visited website in the United States. Myspace was ranked 138th by total web traffic. the number of Myspace users has declined steadily in spite of several redesigns.S. • In April 2008. • Since then.Introduction contd…
• Myspace was founded in 2003 and was acquired by News Corporation in July 2005 for $580 million. visitors in May 2009. and was surpassed in the number of unique U.
.As of December 2011. • From 2005 until early 2008. Myspace was overtaken by Facebook in the number of unique worldwide visitors. Myspace was the most visited social networking site in the world.
• In June 2009. • On June 29. Myspace had reduced its staff to around 200. 2011. Myspace was sold to Specific Media and Justin Timberlake for approximately $35 million.600 workers. Myspace employed approximately 1.
. Since then the company has undergone several rounds of layoffs and by June 2011.
the first version of Myspace was ready for launch. Tom Anderson (MySpace's starting president). A complete infrastructure of finance.
. Chairman. • The project was overseen by Brad Greenspan (eUniverse's Founder. and a team of programmers and resources provided by eUniverse. and server capacity was available for the site. Josh Berman. • Within 10 days. bandwidth. who managed Chris DeWolfe(MySpace's starting CEO). technical expertise. CEO).History
• In August 2003. several eUniverse employees with Friendster accounts saw potential in its model and decided to mimic the more popular features of the social networking website. human resources. implemented using ColdFusion.
• The first Myspace users were eUniverse employees.com domain was originally owned by YourZ. • eUniverse used its 20 million users and e-mail subscribers to breathe life into MySpace.com Inc. By 2004. it was transitioned from a file storage service to a social networking site
. and move it to the head of the pack of social networking websites. • The MySpace. intended until 2002 for use as an online data storage and sharing site.
• The company held contests to see who could sign up the most users.
Myspace has seen a continuing loss of membership. Myspace built everything in-house. and there are several suggestions for its decline. • One claim is that Myspace failed to innovate and stuck to a "portal strategy" of building an audience around entertainment and music.Rise &Decline: 2008–present FB & MS
• On April 19. Since then. Facebook overtook Myspace in the Alexa rankings.
• While Facebook focused on creating a platform that allowed outside developers to build new applications.
. whereas Facebook and Twitter continually launched new features to improve the social-networking experience. 2008.
which made the site slow. That deal required Myspace to place even more ads on its already heavily advertised space. while being a short-term cash windfall. more difficult to use."
. and less flexible. said "Myspace went too wide and not deep enough in its product development. • Shawn Gold. was a handicap in the long run. We went with a lot of products that were shallow and not the best products in the world.Contd…
• A former Myspace executive suggested that the US$900 million three year advertisement deal with Google. Myspace's former head of marketing and content.