You are on page 1of 19

Name

: Hardik Shah

Roll No : 2648 Subject : EDP

Topic

: History of Brijmohan
Lal Munjal (Hero Group)

PRESENTATION ON
HISTORY OF BRIJMOHAN LAL MUNJAL

BRIJMOHAN LAL MUNJAL

Personal Details : Name : Brijmohan Lal Munjal (83 years)

Born in :- 1923
Family Background : -

Brothers :- Dayanand Satyanand Omprakash Traditional Business :- Vegetable Trading (In 1940)

INTRODUCTION

“Don‟t dream if you can‟t fulfill your dreans” Brijmohan Lall Munjal is often fond of saying. The founder and patriach of the $2.2 billon Hero Group is your classic first generation entrepreneur.

He is a man who started small, dreams big used a combinationof grit and preseverance to create one of the country‟s largest corporate groups and the World‟s No. 1 Two wheeler company.

HISTORY

Instinctive from a young age, Brijmohan lall made a rather unusual start in life. Around the time when the freedom movement in India was taking shape in the late 1920s,he walked into a newly opened GURUKUL(Indian heritage school) near his home in Kamalia(now in Pakistan).He was only six years old.

Thus began an extraordinary tale of courage and preseverance.
Brijmohan began his business story after partition in 1947, when he and his brothers relocated to Ludhiana. The family set up a

company that provided poor people with basic transport(cycles).

About B. M. Munjal 

B. M. Munjal (Brij Mohan Lall Munjal) is the Chairman of the Hero Group. He is a first generation entrepreneur who started very small and through sheer hard work and perseverance made it to the top. Today, Hero Group is the largest manufacturer of two-wheelers in the world and Brij Mohan Lal Munjal is the man widely credited with its success.

B.M. Munjal's journey began in 1944 at the age of 20. Brij Mohanlall along with his three brothers, Dayanand , Satyanand and Om Prakash, moved from his birthplace Kamalia in Pakistan to Amritsar. The brothers started supplying components to the local bicycle business.

Contd..

After partition in 1947, the family was forced to move to Ludhiana. The town of Ludhiana was already a major hub of the

Indian bicycle business and an important textile center. The
Munjals slowly spread their bicycle component distribution network in other parts of the country and became one of India's largest bicycle parts suppliers.

In 1952 Munjals made a shift from supplying to manufacturing. They started manufacturing handlebars, front forks and chains.

Contd..

In 1956, the Punjab state government announced the issue of twelve new industrial licenses to make bicycles in Ludhiana. The Munjal brothers cashed on this opportunity & set up Hero Cycles. Hero Cycles was registered as a 'large-

scale industrial unit' and it initially produced 7,500 units per year. Soon Hero
Cycles started giving well-established players such as Raleigh, Hind Cycles, and Atlas Cycles

What set the Munjal brothers apart from their contemporaries was their

gumption and the ability to swing tides in their favour. While, government
regulations may have stifled their growth, Brijmohan Lal started travelling across the length and breadth of India, scouting for new possibilities. It was during one such trip that he got the idea to manufacture bicycles.

Contd..

In 1959, he made his first trip beyond India to Germany & bought a complete chain-making plant for Rs 3 lakh. By 1971, the Munjals had set up a rim-making division for Hero Cycles and launched another company called Highway Cycles that would make freewheels -- it was then that Brijmohan Lal restructured and streamlined Heros rapidly expanding business.

Within a span of 6-7 years, production at the Hero Cycles plant doubled and in 1975 it became the largest manufacturer of bicycles in India. The Hero Group emerged a bigger, bolder player in the world of twowheelers in the early 80s. The first mega milestone of the decade

was the decision to join hands with the Japanese automobile giant,
Honda. And thus Hero Honda was born.

BUILDING RELATIONSHIPS
When

Brijmohan and his brothers started out ,there was no concept

of organized dealer networks. Brijmohan built a series of bonds and

networks with hundreds of family members, vendors, dealers and
employees. Much like the Japanese keiretsu system, these networks are now the that holds the Hero Group together.
“Thank

to the relationships that we have nutured so passionately in

the Hero Family, the younger generations of some of our bicycles dealers have become dealers of Hero Honda.These relatonships have survied through generations through bad times and good time.

STAYING AHEAD
Brijmohan

Lal always visualize the applicability of technology before in India opted for two-stroke engine technology,

others could. For example, in the 1980s, when all two-wheeler companies Brijmohan preferred a four-stoke engine - a technology that dramatically increased fuel efficiency and reduced maintenance costs. This technology was one of the biggest reasons for Hero Honda‟s scuess.
Brijmohan

managed to steal a march over his industry peers. For

example, when Honda Motors of Japan was looking for a collaborator
in the 1980s, the Hero Group was not high up the pecking order initially as there were other more eligible and established suitors.

PROMINENT AWARDS AND ACCOLADES TO THE CHAIRMAN
•Awarded

Businessman of the Year in 1994 by business

magazine "Business India"
•Received

the National Award for outstanding

contribution to the Development of Indian Small Scale Industry in 1995.
•In

1999 Featured in Most Admired CEO List of the

magazine "Business Barons".
•Received

The Distinguished Entrepreneurship

Award from The PHD Chamber of Commerce and Industry in 1997.

Contd..

Xavier Labour Relations Institute (XLRI), Conferred Sir Jehangir
Ghandy Medal for Industrial Peace in 2000.

• •

Featured as Ernst and Young Entrepreneur of the year in 2001. Received The Lifetime Achievement award for "Management" from All India Management Association in 2003.

Banaras Hindu University, Varanasi conferred him with a Doctorate; degree of "Doctors of letters" Honoris Causa in October 2004.

Awarded "Padma Bhushan"in March 2005 for his contribution to Trade and Industry.

Year
2001 2000 1998 1997

Awards (To The Chairman)
Entrepreneur of the Year Award by Ernst & Young Sir Lehangir Ghandy Medal for Industrial Peace by XLRI, Jamshedpur Business Leader of the Year by Business Baron Distinguished Entrepreneurship Award by PHD Chambers of Commerce & Industry

1995

National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award - Presented by President of India)
Businessman of the Year by Business India Group of Publications Honorary Membership - Indian Institution of Industrial Engineering Award and Accolades

1994 1992

Corporate Profile

Hero

Honda Motors Ltd. is the world's largest manufacturer of

two – wheelers, based in India.
The

company is a joint venture between India's Hero Group

and Honda Motor Company, Japan that began in 1984.
In

2001, the company achieved the coveted position of being

the largest two-wheeler manufacturing company in India and the „World No.1‟ two-wheeler company in terms of unit volume sales in a calendar year by a single company. Hero Honda has retained that coveted position till date.

VISION
The

Hero Honda story began with a simple vision – the

vision of a mobile and an empowered India, powered

by Hero Honda.

This vision was driven by Hero Honda‟s commitment to customer, quality and excellence, and while doing

so, maintaining the highest standards of ethics
and societal responsibilities.

Hero Honda believes that the fastest way to turn that

dream into a reality is by remaining focused on that
vision.

PROMINENT AWARDS TO THE COMPANY
Year 2010 2009 2008 2007 Awards Company of the Year awarded by Economic Times Awards 'Two-wheeler Manufacturer of the Year' by NDTV Profit Car & Bike Awards 2009 NDTV Profit Business Leadership Award The NDTV profit car India & Bike India awards